The five innovation of product packaging design trends

The five innovation of product packaging design trends the five innovation of product packaging design



to follow the rapid pace of changes in the global consumer demand, always keep innovative packaging product makers, in order to ensure that they can in the fierce market competition. Changing consumer habits, to promote advanced technology provides sufficient conditions for packaging enterprise to keep innovation. So, packaging innovation technology in the future will go?

the global printing and packaging industry well-known research institutions smithers sent company of packaging industry manufacturers, suppliers and brands in a series of practical investigation, summed up the future packaging industry five innovation trend of most likely to appeal to consumers.



traditional style to regain vitality of the Olympic Games in London in 2012, Britain's prince William and Kate Middleton's wedding ceremony, the queen's crown ceremony, events like these have made the whole world felt the British people's patriotism and pride. Then, the corresponding changes have taken place in Britain that packaging industry also, commodity on the outer packing design pay more attention to traditional style and nostalgic design concept, because the old brand more can reflect the British sense of mature.
the old style of commodity packaging not only plays an important role in the trend, and to deliver reliable feeling. Is based on this, many brands and products to are more likely to gain consumer attention, because you know itself can be the public trust, and packaging is the critical information can be passed.

personality became popular packaging
at present, the digital printing and packaging technology is more and more accepted by the market, the short version of the printed materials emerge in endlessly, personality packaging printing has become a brand one of the effective tools of business to attract customers. World famous beverage enterprises coke has put it into practical application, through to different packing bottle printing personalized labels to expand the market share, to improve the enterprise brand, won the high recognition of the market. Need to stress is that Coca-Cola is just a start, now in the market has many brands are beginning to provide consumers with personalized packaging. Such as absolute vodka, wine label chooses 4 million unique personalized design, make its become the love of consumers.
brand suppliers through the Internet and social media in order to improve enterprise's influence, the consumer's understanding of the term private custom more thoroughly than before. Facebook especially popular in the United States, for example, in personal name for the label of heinz ketchup is very popular, the reason is that you can use it as a gift for your friends and loved ones. At the same time, the progress of technology makes more rich creativity, cheaper goods, the rise of personality packaging is well reflects the vitality of packaging industry.

packing packaging is highlighted
in order to be able to market success, brand developers need to understand the potential demand of consumers. Convenient, for example, consumers in the packing is suitable for the journey, because they don't have the time to open the packing box of large complex. New convenient packaging, such as software sector packaging jam after extrusion can be among different people, this is very successful.
simple packing can also be shortlisted for the lovely type, the key is to open the way is simple. In addition, by commodity packaging can implement to help consumers in the case of don't know how much dosage to identify specific quantitative, these all make commodity packaging looks more lovely.


creative packaging popular for brands, a good packaging ultimate aim is to supermarket shelves in the first time to win the attention of consumers, encouraging them to the end of choose and buy, the so-called love at first sight. In order to achieve this goal, the brand dealers in advertising must convey the product's uniqueness. Budweiser beer on the product packaging to distinguish do very successful, the latest version of beer packaging using tie shape attention getter. France's Thai pavilion launched zhe chateau champagne is packed in bottles of different colors, in the end is very popular in the market.
many brands of products can be different due to transfer ideas of what you see is what you get. Similarly, some liquor brands choose to adopt the old design, reliable signals for consumer loyalty, concise and clean, etc are all brands want to pass to the customer's important information.
in addition, consumers are very concerned about the green environmental protection, so brand developers also need to reflect commodity packaging products of environmental protection. Brown materials, neat packaging, and a simple design style to be able to remind consumers to environmental protection.

technology is progress
now, technology innovation in the packaging industry has a huge driving force. Heinz group and on the product packaging are strong bow beer company strive to convey the positive energy for the consumer, when opened the package presents a downy light, etc.
despite the current packaging industry are struggling to adopt new technology, but there will still be impossible things. Online store sell commodity packaging, for example, it is difficult to distinguish, Courier when delivery is often difficult to discern what is the difference between a package. If brands will be sold with other electrical contractor packaging of goods are differentiated, the result will be very different.
how to apply these innovations to our specific packaging? Nostalgia will always exist, natural and concise design, rich in the concept of green environmental protection packing will win customer affirmation, functional packaging also can make consumers get surprise. Conversion table packaging printing knowledge