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How to design a luxe cosmetic tube that’s also sustainable

2022-04-12

In today’s marketplace, consumers are becoming increasingly aware of the environmental impact of cosmetic tube packaging. Thankfully, cosmetic tube manufacturers are responding to this trend by producing more eco friendly tube packaging. 

In a recent survey, almost 7 out of 10 consumer respondents said they’re willing to pay a higher price for products that contribute to positive social and environmental impact.

For luxury brands, sustainability is vital. The overall feel of a luxury brand is one of premium quality and exclusivity, so it’s important to get the packaging right.

Designing luxury wholesale tubes for cosmetics that’s also sustainable is not an easy task by any means.

Today’s consumers value sustainability, but they still expect luxury brands to deliver a premium experience.

For your customers, “luxe” can mean the thrill of holding something special and unique in their hands, something they can’t get anywhere else. For cosmetic tube manufacturers, it means thinking through every detail, from materials to finishes and design.

But not every business has the budget to hire an expert R&D team! So, how can brands like you can get their hands on luxe and sustainable wholesale tubes for cosmetics that don't come with any extra cost? The answer is simple! You read the following few paragraphs and benefit from our years of experience as a cosmetic tube manufacturer. With the following steps, you won’t have to sacrifice luxury for sustainability.

1.Choose sustainable materials:

Eco friendly tubes don't always have to be boring or basic. You can create a luxurious customer experience with eco-friendly materials that are just as good for the planet as they are for your brand. 

One of the most important decisions to make when creating your eco friendly tube packaging is what materials to use. For a truly sustainable solution, you should use eco-friendly, recyclable and reusable materials.

For example:

  • ●If you’re using plastic, choose to use polypropylene and polyethylene – these plastics are 100% recyclable and can be reused again and again in the future.

  • ●If you want to include tissue paper in your boxes, make sure it’s biodegradable or made from recycled paper.

  • ●Instead of bubble wrap or packing peanuts, consider using kraft paper instead. It can be reused and is fully recyclable.

  • ●Finally, make sure the glue used to seal your cosmetic tube is a water-based adhesive that’s also recyclable.

2.Lighter colors:

It might seem obvious, but lighter colors are more environmentally friendly as they require less ink to print. This also makes them cheaper for you too! For example, if you choose white over black, you could save up a considerable amount in production costs.


While bright colors and bold graphics can draw attention to your product and brand, there's a reason luxury packaging often employs neutral colors i.e they look expensive. That’s because these colors appear more calm.

3.Minimalist elements:

When it comes to wholesale tubes for cosmetics, Less is more! The more minimalist your design is, the less ink it requires and the less waste it creates. In addition, by reducing your design to its essential components, you can give your cosmetic tube packaging a much cleaner and more sophisticated look designed by the cosmetic tube manufacturers. This is also easier on your budget as minimalist designs also use fewer materials than complex ones which often require embossing or foil stamping.

Speaking of eco-friendly materials, aluminum cosmetic tube is one of the most sustainable options out there. Plus, it has a matte finish that gives your packaging a rich look without the added cost of glossy printing.


Try not to over-package your wholesale tubes for cosmetics with unnecessary branded materials that provide little benefit to customers.

More packaging generally means more waste. The good news is this tends to be the easiest area to address, since it’s just about being smart about the materials you choose.


4.Repurposing:

Many luxury makeup brands are now reusing their cosmetic tubes rather than throwing it away after use. This is a great way to reduce waste, because it reduces what goes into landfills. However, there is a chance that this process can damage the product or diminish its value over time as well. It is important to do your research before reusing packaging because there are some items that might not hold up well (like paper). 


5.Choose sustainable cosmetic tube manufacturers:

When you’re looking for suppliers for your cosmetic tubes, it’s important to do your research and ensure that they are aligned with your values and objectives.

The best place to start is by finding a sustainable packaging supplier who can help you source materials and guide you towards options that align with your brand. When looking for a supplier, seek one out that makes sustainability a core value, this eliminates guesswork and further research on your end. It will also help reduce the amount of new material being produced.

If you think this is a lot of work, you can just leave us a message. With our portfolio of hundreds of satisfied customers, you will feel right at home!


6.Consider the full life-cycle of your cosmetic tube packaging.

Think beyond unboxing and design your packaging to be easily reused or recycled by your customers once they receive it.

To make truly informed decisions about sustainability, you have to look beyond the manufacturing process and consider how your customers will dispose of their items once they get them home. To help reduce waste, consider using recyclable materials that don’t need to be separated or broken down in order to be recycled.


Why is sustainability important?

More than ever before, consumers are demanding that brands behave responsibly when it comes to waste management and environmental impact. 

There are many reasons for this:

Sustainability impacts the environment. The more sustainable your cosmetic tubes, the less impact it has on the planet. That's why most companies have sustainability goals in place.

Sustainability impacts people. The more sustainable your packaging, the more likely your customers are going to be happy with their purchase.

Sustainability impacts profit margins. The more sustainable your packaging, the more likely it is that you're going to make money on your product.

As consumers become more aware of the impact they have on the environment, they’re paying closer attention to the sustainability of brands. So, overlooking this important aspect could be a big mistake on your part.

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