Cosmetic Tube Latest Trend

Due to the increasingly fierce competition in the cosmetics market, cosmetic companies are sparing no effort to expand their product sales. They are particularly focusing on cosmetic tubes. For mid to low-range cosmetics, squeeze tube sizes vary to meet diverse consumer needs, offering more choices. In contrast, high-end products are packaged in smaller tubes to cater to lower-income consumers, especially appealing to curious young girls' consumer psychology.

1. Environmental Friendliness

 Manufacturers are adapting to customer demands by producing products without preservatives. They package them in extremely small containers, designed for single-use. For example, many brands use eco-friendly squeeze tube format for their serums. These cosmetics are priced too high to dominate the market mainstream but serve as symbols of future fashion and luxurious lifestyles, ensuring a stable consumer base. Many cosmetics manufacturers are increasingly focusing on environmental concerns, including the recyclability of tube materials, aligning with the growing emphasis on environmental consciousness. Another trend is cosmetic squeeze tubes, where products are sealed within various granular soft capsules. These capsules come in diverse shapes like spheres, ovals, hearts, crescents, and various colors including transparent and iridescent hues. Besides skincare capsules, there are also capsules for bathing, hair care, and other cosmetic uses. Cosmetic capsule tubes prevent secondary contamination during use. They are compact, designed for single-use portions, ensuring each use remains sterile and avoiding the secondary contamination risks associated with other tube formats. Traditional bottles and boxed products risk contamination leading to spoilage during consumer use, prompting manufacturers to include more preservatives, which can irritate and be toxic to the skin. Cosmetic capsules eliminate this concern, allowing for reduced or even no preservatives, significantly enhancing product safety. Moreover, they are portable and easy to use. Thanks to their tube format, these products are suitable for home use and travel, ensuring safety with their durable design. Simply pinch the capsule neck for easy application, offering convenience wherever you go.

               

aluminum collapsible tubes

100% infinite recycle

               

sugarcane bioplastic tubes

reduce 60% waste

               

pcr squeeze tube

made from recycled plastics

               

kraft cosmetic tube

the name of eco-friendly tubes

2. Series Squeeze Tube Packaging

Series Packaging refers to the design of squeeze tubes within a category that share a unified brand logo, typography, while varying in color tones, patterns, or structural designs. This approach aims to achieve both diversity and coherence, providing a unified brand identity across different products.

In the practical application of cosmetic squeeze tubes, there are generally two main scenarios:

A: Complete Series for Different Functions: This involves packaging cosmetics of different functionalities under the same brand into a cohesive series of squeeze tubes. This makes it convenient for consumers to purchase and often results in a lower overall price compared to buying each product separately. For example, a brand might maintain a consistent design style across a series of skincare products, offering them in larger containers as a bundled unit for holistic sales.

B: Variants within the Same Functionality: This scenario includes packaging cosmetics with the same primary function but differing in auxiliary functions or formulations. For instance, a brand may offer various moisturizers, all primarily for skincare but with different additional benefits. Similarly, there could be multiple facial cleansers from the same brand, each formulated differently despite sharing the same cleansing function.

In both cases, series squeeze tube packaging design focuses on maintaining a consistent brand identity while accommodating the varied needs of consumers. This strategy not only enhances the appeal and recognition of the brand but also facilitates consumer choice by presenting products in a structured and cohesive manner.

3. Innovativeness

In the market for personal care products and perfumes, squeeze tubes for cosmetics have become a crucial factor in quickly catching the consumer's attention on retail shelves. Contemporary consumers are increasingly aware of cosmetic tube design, from mass markets to high-end boutiques, transitioning from glass bottles to plastic bottles. As a result, perfume and cosmetics marketers are placing more emphasis on innovative and distinctive tube designs. Due to intense competition for consumer attention, many squeeze tube suppliers believe that product design has become more critical than ever. The demand for personalization drives the continuous development of customized production tailored to diverse consumer needs, with patented molds becoming popular among industry players. 

Innovation concepts are fully realized in such designs. While innovative designs undoubtedly attract attention, their uniqueness may gradually diminish over time. Ultimately, natural choices will be adopted across all product domains, bringing benefits to customers, brands, and retailers. However, the initial impact that astounds customers will inevitably fade with time. Therefore, innovation remains the eternal theme of cosmetic tubes.

4. Combination Packaging

Combination packaging refers to bundling products with related uses into a large squeeze tube or box or bag for sale as a single unit. For example, many sets of functional products include items like cleansers, massage creams, masks, nutrient waters, and moisturizers. The advantage of this sales approach is its convenience for customers, as well as its cost-effectiveness compared to purchasing each product individually.

This strategy not only allows consumers to purchase multiple complementary products at once but also enhances the attractiveness and sales volume of the products in the market. Through combination packaging, brands can increase the added value and competitiveness of their products while offering consumers a more convenient and economical shopping option...

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