Cosmetic package packaging design materials

It is often said that cosmetics without design are soulless!

Bottles are the most common and most widely used cosmetic containers, mainly because cosmetics are mostly liquid or viscous creams with relatively good mobility, so bottles can be used to accommodate and protect the contents well. The capacity of the bottle is large or small, and can adapt to the needs of a variety of cosmetics.

The shape of the bottle varies a lot, but no matter how it changes, it is also a variation or combination of geometry, the most important of which is the cylinder and rectangular body, because the vertical load strength and internal pressure resistance of such a geometric bottle shape are better. The bottle usually does not have sharp corners or sharp flutes, and the smooth linear shape with gentle transition between various parts is used, so that the design can also give a soft feeling.

It is not only related to the shape and texture of the package, but also the protective effect of the package is mainly achieved by choosing the right material. The packaging materials for cosmetics are mainly as follows.

1. Plastic

At present, the plastics used for cosmetic packaging are mainly: PET, PE, PVC, PP for plastic cosmetic tube and bottle manufacture. Among them, PET was mainly used for water and beverage packaging at the beginning, but due to its high strength, good transparency, good chemical stability, high barrier characteristics, in recent years, it is widely used for packaging of creams, lotions, lotions, etc.

2. Glass

Glass as a packaging material, has many valuable characteristics, such as: transparency, heat resistance, chemical stability, excellent barrier, can be made by a variety of molding methods into a variety of shapes and sizes of packaging containers, mainly used in a variety of perfumes and some high-end cosmetics, to meet the beauty of its crystal clear female consumers.

3. Metal

Metal barrier is better, especially aluminum on the water and oxygen barrier ability is very strong, for the contents can play a very good role. Aluminium cosmetic tube is most popular currently in the wholesale cosmetic tube industry.

Protection, mainly used for some essential oil added skin care products, moisturizing spray metal cans, as well as some color cosmetics packaging boxes.

Cosmetic packaging design is usually based on simplicity, only need to display the trademark, name and other necessary information, in many cases, no other graphics, patterns, if the cosmetics packaging selection graphics, patterns, but also very simple. For example, you can choose raw material pictures, which are mainly used in some cosmetics with natural plants as raw materials.

Boxes in cosmetics packaging is also relatively common, mainly used in the packaging of color cosmetics, such as powder, eye shadow more plastic, can be made according to the need for transparent or certain color boxes, the outside of the box can be printed to make it more exquisite, but also through three-dimensional patterns embossed, to bring a richer feeling.

Color is an important part of cosmetic packaging design, people often distinguish different goods through color, the appropriate color can be the earliest and most pleasant to touch the human response, directly stimulate the consumer's desire to buy, modern cosmetic packaging color design is mainly from the following aspects.

Color design according to consumer gender. Women's cosmetic packaging with mild but not strong, bright but not harsh colors, such as: pink and white, light green, light blue, giving people a relaxed, lively feeling; men's cosmetics packaging using high purity, low brightness of cold colors, such as dark blue, dark brown, giving people a stable and powerful, confident, angular feeling.

② Color design according to the age of consumers. For example: young consumers are full of youthful energy, for which the design of packaging can be used like light green, such as a symbol of youthful life color. With the increase in age, the psychological changes in the consumer, the use of purple, gold and other symbols of noble colors to better meet their pursuit of dignity, elegant psychological characteristics.

③ Color design according to product efficacy. Now the function of cosmetics is more and more subtle, moisturizing, whitening, anti-wrinkle, etc., in the different functions of cosmetic packaging color also plays a key role.