In China, in addition to some large plastic cosmetic bottle and glass cosmetic bottle manufacturers that have their own cosmetic bottle shape designers or specialized departments, small plastic cosmetic bottle and glass cosmetic bottle manufacturers mainly entrust cosmetic bottle shape design orders to some The advertising design company carries out the design, or directly imitates the processing.
Obviously, large-scale plastic cosmetic bottle and glass cosmetic bottle manufacturers need to have a large salary expenditure to establish a special design department, which is a burden for the company. At the same time, the products designed by the same designer will make plastic cosmetic bottles , The appearance style of glass cosmetic bottle packaging has not changed much. For small plastic cosmetic bottle and glass cosmetic bottle manufacturers, because of the lack of professional cosmetic bottle shape design companies in China, they outsource the appearance of plastic cosmetic bottles and glass cosmetic bottles to some non-professional cosmetic bottle design agencies and advertising companies. To
That is to say, whether it is a large or small plastic cosmetic bottle or glass cosmetic bottle manufacturer, they are currently unreasonable in setting up cosmetic bottle shape design institutions.
In fact, professional cosmetic bottle shape design institutions are very important to the development of the entire industry of plastic cosmetic bottles and glass cosmetic bottles. It is necessary to have a professional and independent design agency for plastic cosmetic bottles and glass cosmetic bottles. Manufacturers of plastic cosmetic bottles and glass cosmetic bottles entrust orders to these institutions to achieve professional division of labor. This is the path that the packaging cosmetic bottle industry should take in the future.
Currently, the top international cosmetics brands have released their own performance reports in China. The report shows that these first-line cosmetics brands are squeezed by domestic cosmetics brands, and the performance decline is very obvious. The rise of domestic cosmetics manufacturers has not only changed the pattern of the cosmetics market, but has also changed the market pattern and business ideas of cosmetics bottle packaging manufacturers.
In the past, due to the limited market share of domestic cosmetics, from price and quality to market positioning, they were relatively low-end. Therefore, a large part of the orders of cosmetics and cosmetics bottle packaging manufacturers were mainly aimed at the international market, mainly for export, and many cosmetics and cosmetic bottle manufacturers also approved Exhibitions and other methods are used to win orders from foreign manufacturers, and business ideas and strategies are also aimed at the international market. With the rise of domestic cosmetics manufacturers in the market, the market share continues to increase, and the demand for cosmetics and cosmetic bottles orders is constantly rising. Therefore, domestic cosmetics cosmetic bottle manufacturers need to change their business thinking at the moment, devote more energy to the domestic cosmetics cosmetic bottle market, and develop and design cosmetics cosmetic bottle packaging for the domestic market.
In the future, the domestic cosmetics cosmetic bottle market will become the main battlefield of our cosmetics cosmetic bottle packaging manufacturers, and our manufacturers should follow up the market more closely.
Plastic cosmetic bottle packaging requires strict standards
In the plastic cosmetic bottle packaging market, cosmetic bottles are a relatively special field. Compared with other types of plastic cosmetic bottles, the production threshold is generally not high. Because cosmetic bottles involve the particularity of packaging products, they have certain requirements on all aspects of technical funds for cosmetic bottle manufacturers, and there are also certain thresholds. Any manufacturer can enter, especially packaging products such as fluorinated cosmetic bottles and barrier cosmetic bottles, which have very high parameter requirements for cosmetic bottles. If the packaging quality is not good enough, once the product leakage and other problems occur, it will cause very serious problems. as a result of.
It is precisely the particularity of cosmetic bottle packaging that it is necessary to formulate strict market access standards for cosmetic bottle packaging products and make detailed formulations for all areas involved in the product. At the same time, it has formulated entry thresholds for manufacturers engaged in the production of cosmetic bottles, and strengthened product supervision and monitoring.
At the same time, we hope that domestic manufacturers engaged in cosmetic bottle production can invest more manpower and material resources in product research and development to promote the upgrade of the performance of domestic cosmetic bottle packaging products. This is not only conducive to the progress of the domestic packaging industry, but also conducive to the export of domestic cosmetic bottles.
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