Will tube packaging become the mainstream of packaging

When you walk in a supermarket or shop, you will find that there are more and more products in the form of color tube packaging on the shelf. Due to its good shelf effect, you will be unconsciously attracted to it. According to some experts, the industry's basic style of packaging is about to change dramatically, with tube packaging in various forms becoming more mainstream. In fact, according to the report, above-average growth is expected for plastic extrusion tubes based on popular features including lightweight, low cost, ease of distribution, portability, and lower material usage. Tube packaging technology is getting more and more attention from industry users due to its excellent barrier performance, strong chemical resistance and excellent printing adaptability. In particular, in the pharmaceutical and cosmetic industries, tube packaging is becoming an increasingly mainstream packaging method, and this trend is beginning to be seen in other industries as well.

Below, Cosmetic Tube Supplier talks about tube packaging in a variety of ways through case studies and market analysis to see what makes it so good.

Case perspective: Toothpaste is a necessity of daily life in modern civilized society. With more and more varieties of toothpaste and enhanced functions, its packaging is also changing imperceptibly. Here, we take China Toothpaste Factory of China White Cat Co., Ltd as an example to walk you along with the development of toothpaste tube packaging. China Toothpaste Factory, formerly known as China Chemical Industry Association, was established in 1912. It mainly produces some daily chemical products, such as Samsung Toothpaste and Samsung Soap, etc. After liberation, it was renamed China Toothpaste Factory, specializing in the production of toothpaste. Tube toothpaste was originally made of lead and tin, but it wasn't until the 1960s that it began to be packaged in aluminum tubes. At that time, limited by the printing method, the toothpaste tube only used letterpress printing to print some words and color blocks, but failed to print images. Due to the limitation of technical level, aluminum tube becomes the only choice of toothpaste tube. At the beginning of the 1980s, the technology of producing toothpaste tubes with aluminum plastic composite tube material appeared in the foreign market. China Toothpaste Factory, as the big brother of domestic toothpaste industry, was the first to see this opportunity and began to study the composite tube pipeline, but found that the composite tube tube equipment had no use in China. There are two main reasons. Firstly, there is a shortage of raw materials. The composite sheet is a blank in the Chinese market, and the shortage of raw materials leads to the failure of the tube production line. At that time, self-reliance was emphasized in China, so China Toothpaste Factory did not go out of the country. As a result, the technical level of composite tube tube making and printing was relatively backward, which stranded the composite tube production line.

Then functional toothpastes came into conflict with aluminum tubes, which exposed their disadvantages in the face of drugs: Some ingredients contained in the pharmaceutical toothpaste will react with the aluminum tube, the use of aluminum tube packaging pharmaceutical toothpaste will appear spots and other quality problems, China Toothpaste Factory to see this situation, in the production of good aluminum tube wall spray a very thin layer of plastic-like special substance, the toothpaste and aluminum layer separated. However, the problem of spraying uniformity is not easy to solve, and there is no good solution in the world. Therefore, although the spraying technology reduces the above quality failure, it does not fundamentally solve the problem. In the early 1990s, in order to vigorously develop pharmaceutical toothpaste and solve the contradiction between aluminum tube and its contents, China Toothpaste Factory chose composite tube as the packaging of toothpaste, and introduced composite tube making equipment from a Swiss company, becoming the first person to eat crab in China. In terms of the market conditions at that time, China Toothpaste Factory chose composite tube packaging based on the following considerations: First, although the quality of composite sheet material was not very good at that time, it could meet a certain demand.

In addition, some mainland manufacturers of Cosmetic Packaging have started to produce composite sheets. The problem of shortage of composite sheets has been solved. Secondly, due to the introduction of foreign more advanced equipment, coupled with the company's composite sheet, the previous existence of technical problems are also solved. Third, the composite material can be printed by gravure printing, printing quality has been greatly improved, not only the printing color of large characters is relatively thick, high finish, but also can be printed fine words (product description). However, after a series of problems, such as raw materials, piping technology and printing technology, were solved, cost became a major factor limiting the development of composite tubes. At that time, composite material needs 25 yuan per square meter at least, one square meter can make 60 toothpaste tubes, a toothpaste tube almost needs 0.4 yuan, resulting in the overall cost of toothpaste rise, the domestic market can not accept this price. Therefore, the toothpaste with composite tube packaging is mainly exported. For example, the export volume of "Meijia Net" toothpaste with composite tube packaging accounts for 3 to 4 percent of the total sales volume of "Meijia Net" toothpaste in China. This continued until 1993, during which time the price of composite sheets, although somewhat reduced, remained more expensive than that of aluminum tubes. Compound Tube unification.

By the end of 1993, the price of aluminum plastic composite tube was significantly reduced under the circumstance that the total thickness of the composite sheet and the thickness of the aluminum foil layer were continuously reduced. Composite sheets have been flexographic printing, printing quality has been further improved; The domestic supply of composite tube sheet manufacturers are more and more; International multinational companies Colgate-Palmolive and United Lihua are preparing to adopt composite tube, which has a large impact on the national toothpaste industry. Under such a background, China Toothpaste Factory took the opportunity to launch brands such as "spearmint", "white jade" and "acid-proof" successively, and began to aggressively enter the composite tube market. Other toothpaste manufacturers in China have also started to adopt composite tube packaging. The market share of composite tube toothpaste continues to increase, reaching 60% ~ 70%, while the aluminum tube toothpaste is no longer valued by people. With the improvement of the technical level, the development of packaging gradually highlights the characteristics of personalized display and innovation, the introduction and application of new technology and new process, the development and replacement of new environmental protection materials, and safe and convenient packaging will be more welcomed by the market. When consumers choose products, they not only pay attention to the beauty of the package, but also pay more and more attention to other functions of the package. Intelligentized and humanized packaging has undoubtedly become one of the important trends in the development of packaging industry.

Flexible printing - obvious advantages China toothpaste factory spent a long time to learn, understand, and market investigation, found that flexible printing in cost, printing quality, production cycle and environmental protection and so on have very big advantage, especially in recent years has become the fastest growing in the packaging printing industry a printing process technology, and combining with the characteristics of their own enterprise production, Heidelberg Gellars flexographic printing machine was chosen. The main reasons for choosing flexographic printing are as follows: compared with other printing methods, flexographic printing has the characteristics of low cost, short cycle, strong connection processing capacity, etc., and is suitable for printing short version live parts with moderate varieties and specifications, and has obvious advantages in production efficiency. Printing effect good flexographic printing in the field, the printing effect on the line are better than offset printing, and with gravure printing. Facts have proved that the flexographic printing products of China Toothpaste Factory are not only bright in color and eye-catching, but also solid and solid, and have been recognized by customers. Low cost in short batch production, flexo plate cost is much less than gravure plate, flexo printing through the reasonable choice of anilox roller, can do thin and uniform ink layer. Can reduce the amount of ink, improve drying performance, save raw materials and energy. The UV ink used in flexo printing of aluminum-plastic composite tube has no volatile organic compounds and no residual solvent in the printed matter. It is non-toxic and does not pollute the environment. It meets the environmental protection requirements.

When talking about the future development trend of toothpaste tube, Mr. Zheng Jianwei, senior engineer of China Toothpaste Factory, believes that the packaging form of toothpaste will develop in the following two directions. Thin aluminum-plastic composite tube: that is, the total thickness of the composite sheet is reduced to 200μm, and the thickness of the aluminum foil layer is reduced to 10μm, or even thinner; Full plastic composite tube: The use of EVOH material makes full plastic composite tube possible, but the barrier is greatly related to the thickness of EVOH material, so it is not yet possible to mass produce, but the main development trend in the future. In addition, with the progress of society and the improvement of living environment, consumers' evaluation criteria for products are not limited to product quality, but also put forward all-round demands for external packaging and brand image of products. If the enterprise in the new product development and packaging innovation more efforts, will obtain more market opportunities.

When buying toothpaste in the supermarket, we often see some consumers unscrew the cap of the toothpaste to smell the fragrance. Experts believe that this small action is easy to lead to bacterial invasion, toothpaste packaging needs to be improved. In this regard, most of the Japanese toothpaste in the tube mouth with a small anti-bacteria sealing film, to ensure that the toothpaste from the factory to the use of this period of time from outside pollution, play a very good quality preservation effect. This method is of great use for reference to the toothpaste products which are sold in open packaging in Chinese supermarkets.

The tube body used to be transparent -- most toothpaste manufacturers forgot this characteristic when they focused on the subdivision of toothpaste functions and the dazzling packaging of tubes! Naez was the first to discover and decisively refine the alienated selling points of business trips -- the qualities of transparency, fashion and visibility. The transparent tube is supplemented by a silvery colored paper box, which is very dazzling in the terminal display. When the peers are busy adding salt and fluoro-calcium formulations and other deep market segments, it is undoubtedly the choice of a differentiated competition approach, a horizontal marketing method.