What to do differently in your e-commerce custom cosmetic tubes

Your makeup brand can’t thrive without an effective online presence and outstanding cosmetic tube for packaging. In recent years, most of the consumers are shifting to the e-commerce sites like Amazon and eBay due to the ease and comfort they provide. 

You can buy any cosmetic product from lip gloss to sunscreen with just a few flicks of your fingers. Most of the consumers prefer to order a product while lying in bed rather than heading out to the market. This is why eCommerce revenue is projected to reach $5.4 trillion in 2022. Very soon, eCommerce market will be bigger than the retail physical business. So now is the best time to enter this wonderful world of eCommerce.

As a cosmetic brand, your strategies for wholesale cosmetic tube should always be different when dealing with setting up your brand online. In this article, we have discussed what you need to do differently in your custom cosmetic tubes if you want to get the most out of your eCommerce journey.

Why custom cosmetic tubes are important?

Cosmetic tube packaging has never been more critical than it is today. There's no easy way for consumers to gauge the worth of your product unless they see your custom cosmetic tubes, say on social media! Some brands even use these channels as avenues to market directly toward potential customers without having any physical presence whatsoever. That challenges traditional retail spaces that have relied heavily upon them lately, with many Americans preferring online shopping over visiting brick-and-store locations. 

In the virtual world, the consumers don't even have a way to feel your cosmetic tube containers. Their decision is solely based on the visual output they get from your wholesale cosmetic tube. Also, you don’t need endless pits of money for marketing unlike the physical business. You can market your products with a few hundred bucks if you have a marketing sense. But with such a low barrier of entry, you will also be faced with a lot of competition. This is another reason why investing in the quality wholesale cosmetic tube is important. You want your customers to stop scrolling by the sight of your cosmetic tube containers if you want your brand to succeed.

When cosmetic tube supplier is designing a wholesale cosmetic tube for direct-to-consumer e-commerce, many things need to be considered. Following are a few tips that you need to take into consideration in order to get your hands on the best wholesale cosmetic tube for your eCommerce brand.

Secure cosmetic tube packaging

With eCommerce, packages go through additional distribution touchpoints compared to traditional retail cosmetic packaging. This means that the cosmetic tube containers will need extra durability when transported from sender-to-store shelves in order to not only maintain its condition but also protect your brand image!

The most important thing that cosmetics tube manufacturer need when designing the cosmetic tube containers is careful planning and plenty of creativity. Packaging for e-commerce custom cosmetic tubes is more vulnerable than traditional retail packaging. Therefore, you must apply damage prevention methods to protect the product and your brand image to keep consumers happy and coming back for future purchases! 

The product needs secure wholesale cosmetic tube packaging to protect it from being damaged during shipping or handling by employees who handle packages daily at their job sites. 

Sustainable cosmetic packaging

Sustainability is a significant factor in e-commerce. Excessive cosmetic packaging or non-sustainable wholesale cosmetic tube may lead consumers to think negatively about your brand’s carbon footprint, preventing them from purchasing anything from you going forward. 

Consumer trust

Cosmetic branding is much more than just putting your logo on the side of a product. It's about how your customers perceive you, and creating an exciting first impression can go miles in making sure they keep coming back for more! 

This will make the difference in establishing loyalty during these tough economic times where transparency is necessarily needed. There’s so much competition among brands vying for attention online, so you can’t possibly regain a customer if you disappoint it even once.

In the physical world, the options of consumers are limited so they might give you another chance. However, you can’t afford to disappoint your customers in ecommerce. So keep your customer support and branding game up to the notch and listen to the problems your customers are facing.

Consistency:

One way to create an impactful wholesale cosmetic tube is by staying consistent with your branding. Creating custom cosmetic tubes packaging and the process of opening it, which are both representations for what's inside, should be more than just color or messaging printed on top. Your brand needs representation throughout every step for this wholesale cosmetic tube package.

It starts with how you package your product up using sustainable cosmetic tube manufacturing materials to show off the lavish cosmetic tube containers design. Without being too bulky, so the products easily fit through mail slots, have structural integrity, ecological guidelines aren’t compromised and the customer isn't confused about the application of your product.

These few aspects of your cosmetic tube containers should be replicated in all of your cosmetic products. This consistency will give rise to a specific brand feel that will compel consumers to identify your brands from competitors.

Images and colors of cosmetic tube

When your customer looks at the custom cosmetic tubes, they should feel like an excited kid in a candy store! Businesses can do this by using imagery and colors that align with their brand image. Colors influence moods, meaning colorful corporate schemes must resonate emotionally on deeper levels. Colors are more than just pretty pictures. They have an essential role in creating brand consistency and building customer trustworthiness. 

Easy accessible

With the rise of e-commerce, brands must be able to engage with their customers creatively. The internet has made many things more accessible but shopping online still poses challenges for consumers because they cannot see what you're putting into their hands before investing time and money on something new. 

So it is better to put all the necessary information in bold letters on the front of your cosmetic tube containers. Remember, the customers are going to make their decisions based on the first image you show them. So make sure that you have included the pain points of your target audience at the front of your custom cosmetic tubes.