Analysis on the application of paper cutting art in cosmetic tube design

In the modern market competition, cosmetic tube design has become an important part of brand marketing, and the lack of creativity in tube design has also become a problem for some brands. Folk paper-cut art has unique aesthetic value and cultural connotation, which has important enlightening significance for the tube design of cosmetics. Based on this, the paper analyzes the relationship between folk paper-cut art and cosmetic tube design, and studies from the application of paper-cut patterns and the application of paper-cut color, hoping to provide reference for improving the cosmetic tube design effect.

With the prosperity of the market and the improvement of people's living standards, the cosmetics market is growing, and a wide variety of cosmetics provide consumers with diversified choices. With the expansion of the consumer market, consumers have changed their psychology when choosing cosmetics. They will not only carefully compare the quality, brand and reputation of cosmetics, but also become interested in the tube of cosmetics. Based on this, cosmetics enterprises should not only focus on quality, but also pay attention to tube design when building brands.

Folk paper cutting art in some tube shows a unique characteristic, not only attracts the attention of consumers, but also presents a certain cultural connotation. Through the analysis of some cosmetics brands with higher market share at present, in the design of cosmetic tube, designers can draw inspiration from folk paper-cut art, explore novel and unique design ideas, build cosmetics brands, in order to enhance the competitiveness of products in the market.

1. The application significance of folk paper-cut art in the design of cosmetic tube

1.1. Cosmetic tube - Folk paper cutting art around the country

Paper cutting art is an important form of folk art, it has a long history, rich cultural heritage, and has formed a unique content and theme and expression techniques in various regions. The tube in modern design, the style of different folk paper-cut art in such aspects as content, technique and color provided rich inspiration for designers, therefore, the folk paper-cut art is used in the design of the modern cosmetics tubes, to improve the artistic aesthetic feeling of the tube design, highlight culture and expand the brand effect, attract consumers is very important.

1.2. The application significance of folk paper-cut art in the design of cosmetic tube

1.2.1 Unique Oriental aesthetic of cosmetic tube

Folk paper-cut art into the cosmetic tube design, can show a unique Oriental aesthetic. Such as hollow out is a kind of common folk paper-cut art gimmick, in the tube in the design of cosmetics, cosmetics tube designers can take advantage of the Yin line between grain structure and Yang wen line is connected to each other, form a compact visual effect, so that the cosmetics tubes looks beautiful, generous, and this is in line with the aesthetic habits, highlights the aesthetic flavor.

1.2.2 Emotional meaning of cosmetic tube

Folk paper-cut art into the cosmetic tube design, can reflect the emotional meaning of traditional culture, meet the aesthetic habits of consumers in the cultural context, improve consumers' recognition and acceptance of cosmetics. At present, consumers occupy an important position in the cosmetics market, and famous cosmetics brands at home and abroad hope to grasp the psychology of Chinese consumers and gain market competitive advantages. In the cultural context, consumers have natural emotional sustenance to folk paper-cut art, and these paper-cut images with unique emotional connotations can meet consumers' emotional needs, so as to improve consumers' acceptance of products.

1.2.3 Aesthetic value of cosmetic tube

Folk paper-cut art into cosmetic tube design, can enhance the aesthetic value of products. For example, cosmetic tube designers can use hollowing techniques to design patterns, enrich the decoration and ornament of cosmetic tube, enrich the image and level of cosmetic tube structure, so as to highlight the design sense of tube and enhance aesthetic value.

2. The application of folk paper-cut art in the design of cosmetic tube

2.1. Application of paper-cut pattern in cosmetic tube design

Cosmetic tube graphics are the most intuitive way to convey information, and folk paper-cut art has rich decorative patterns, so that it has unique advantages in information transmission. Through the analysis of the folk paper-cut art in various regions, it can be found that it integrates multiple methods such as symmetry, equalization, balance and repetition in the expression of patterns, and artistically processes the images in real life to form diversified patterns and shapes, truly achieving the "painting in cutting, its taste is endless. Cosmetic tube is mainly through modelling design to convey information, to achieve a certain visual effect, therefore, designers can use animals, plants and figures and other paper-cut images, design unique tube patterns, so as to attract the attention of consumers. The designer designs the cosmetic tube according to the pattern type.

First, the design of cosmetics tube with animal patterns. In folk paper-cut design style, the animal's cosmetics tubes can be designed from the emotional implication of the animal itself contains, such as dragon, phoenix design, such as birds and butterflies image contains auspicious, good moral, can improve the positive evaluation of consumers of cosmetics, in the tube on the cosmetics "rooster paper-cut patterns", its area is larger, colour is beautiful, adornment sex is extremely strong, It can produce strong visual impact, and convey the emotional value of the golden rooster announcing dawn and auspiciousness. In addition, designers can also combine brand information such as the brand name of the cosmetics, the actual registration and use of the pattern and so on to associate with animals; For example, the trademark of the domestic brand Fenghua is the paper-cut image of bees and flowers, with symmetrical and harmonious graphics, which can bring pleasant visual experience to consumers .

Second, the design of cosmetic tube with plant patterns. In the folk paper-cut art design, the expression of plants is not only the simple sketch of flowers and plants in nature, but also the creative treatment of flowers and plants, so as to present the unique beauty of plants. In the design of cosmetic tube, cosmetic tube designer should be combined with the characteristics of different stages of plants, and according to the style of cosmetics to present. For example, TWANYESTHE lateral LUXUE, a Japanese makeup brand, partly applies the "Yang engraving" form of paper cutting art hollow-out technique. The connection between lines presents an image of twining branches and tenor, and the appropriate lines convey a mellow and lively curve beauty, which is in line with the female image. Cosmetic tube manufacturer designs elegant and beautiful plant patterns, including peony root, astragalus, snow lotus and other plant images, all plants in the shape of the design, which not only integrates the traditional paper-cut art elements, but also simple fashion.

Third, the design of character patterns. The pattern of folk paper-cut figures mostly breaks the normal proportion of human body and presents a unique aesthetic feeling through artistic treatment. In cosmetic tube design, the designer is aimed at young female consumer, often show "beauty" paper-cut pattern, for example, the brand of Chinese goods brand is a dignified, delicate and beautiful lady image, and the female image can bring psychological suggestion for consumers, thereby improving its trust and recognition of cosmetics.

2.2. Application of paper-cut art color in the design of cosmetic tube

Color is an important part of paper-cut art. The unique color design can enhance the visual impact of paper-cut works and attract the attention of viewers. The color system of folk paper-cut art is closely related to the historical development, but also affected by subjective image on color. For example, the folk paper-cut works are mainly single red, which symbolizes auspicious and festive. Of course, due to the different paper-cut techniques in different regions, the color collocation also presents the situation of multi-color coexistence. According to this, in the cosmetic tube design, the cosmetic tube designer can apply the color elements of folk paper-cut art, and combine the unique paper-cut technique, improve the effect of color collocation.

Cosmetic tube designers can choose to present a monochrome paper-cut image. In the long history of development, the monochrome of paper cutting has formed a specific meaning, the most common is red, red has the meaning of geely, representing joy and joy. In the modern cosmetics tube application of paper-cut single color, can effectively improve the aesthetic image of the product cosmetics tube, but also to convey more ideas and moral to people, highlighting the artistic effect of cosmetics tube ancient fragrance, cater to consumers for cosmetic tube preferences, guide consumption. In addition, the cosmetic tube designer can also use lining color paper-cut, dot color paper-cut, cut drawing paper-cut and color paper-cut techniques, for multi-color collocation, rich artistic image, improve the visual transmission effect, in order to obtain the favor of consumers.

3. conclusion

With the continuous development of cosmetics market, cosmetic tube design has become an important means of brand marketing. At present, folk paper-cut art has been paid more and more attention to the application of cosmetic tube design at home and abroad, and some novel and unique paper-cut tube has been recognized and favored by many consumers. Based on this, the cosmetics tube manufacturer in the process of design of cosmetics tubes, should actively absorb the folk paper-cut art elements, reasonable use paper-cut design style, using the paper-cut colour, let the paper-cut art visual, and form the corresponding commercial value, it can not only highlight the artistic aesthetic feeling of folk paper-cut art, also can improve the cosmetics brand effect.