This selling perfume to you design a set of tests that you think fun?

Author: choose gu day cerulean perfume is a time-consuming and error-prone process. Your nose may be under the impact of the different fragrance losing inspiration, and distinguish the difference between A and B; Doubt whether your choice of scent, is suitable for their own, and have a better choice. Perfume company advertising often can't help you, their marketing usually render a romantic encounter after sprayed perfume, emphasizes the 'whether the others like' rather than 'would you like'; Choose the star spokesperson who frankly conveys a message that it is for the XX in perfume, want to like XX? Select the it for you. In a word, 'what perfume for you' is often puzzling problem, customers tend to surrounded by all kinds of fragrance is difficult to choose. Beauty chain sephora has a perfume test, called Fragnance IQ, through some of the most basic problem understand customer requirements and recommendations for perfume. But the topic seems too generalizes the, only in 'feminine or masculine', 'flowers, fresh, warm/hot, forest land', 'sexy/comfortable/bold/easy/active/elegant' to make a choice in the question, thus the filtered search results there are a lot of, doubt is whether it is useful, such as 'flowers', no results are recommended Prada Candy Florale. How to define the feminine and masculine scent is also a problem in the face of choose this tricky situation perfume, perfume called Pinrose startups designed another set of test, not according to the customer description of the ideal scent, but according to the customer to recommend their personality might like scent. Founder Erika Shumate smell studied psychology at Yale university, she has been looking for a can really make people understand and describe the method of odor. Despite the sense of smell is one of the most important of the five senses, but there is no proprietary vocabulary. 'People in describing what you want when the scent is always difficult,' said Shumate, 'they would ask 'I want to clean, or evaluate the' the taste is too heavy, 重) ', 'this is too strong, 强) The '. 'This kind of statement is very vague. In order to accurately dig out what customers want to taste, Pinrose test directly over a part of the brain 'thinking', from the emotional - — Smell is one of the most close feeling associated with emotion and memory. Different from other perfume company use language to describe the taste ( Often look like red wine list) Pinrose, through a series of images, shapes and colors to understand the character of testers, and then make recommendations. This - A question test begins with color. Pink or green? Choose pink may favour of flowers, choose green probably interested in close to the soil, the smell of grass, such as mosses and cedar. And then the shape. Angle graphics often and have energy and impact the taste of the corresponding, has a sense of high frequency resonance, which include citrus ( Such as grapefruit or lemon) 。 Cloud model indicates the tester like more fruity and mild scent, such as nectarine, plum, cassis. The next choice are present in the form of pictures, and we are very similar to usual personality tests, such as asking you on the beach and forest, waves and static water, the girl next door and sexy stunner, classical and modern choice between wei yu. To answer this question can't more than minutes, after the end of it will recommend perfume, and mark the before, during and after tuning. This topic based on female user feedback, and in the years of Pinrose development constantly updated, probably a total of more than ten thousand people do the network testing. This test is going offline now, in the home home sephora and Nordstrom, shoppers can be found in the test on the shelves. According to said Shumate, put it in the stores, sales of Pinrose has increased. This setting up quickly in company now has close to the profit. 一个。 T. Kearney, an analyst at Hana Ben - Shabat says, this kind of test can effectively help customers to alleviate the difficult choice, but the premise is the tool must work: if consumers to do the test but don't like the scent, recommend that I have is a waste of time. Editor: huang rui