Looking for new bright spots and breakthroughs in cosmetic tubes

As a product closely related to the beauty industry, cosmetic tubes need to be both protective, functional and decorative, and multi-layer plastic composite technology has attracted much attention. It can make multiple layers of different types of plastics compound together to form containers of any color and shape at one time. On the one hand, it can enhance the performance of the package to isolate light and air; on the other hand, by kneading different kinds of substances, it can obtain wonderful visual effects and a unique feel in appearance.

Cosmetic tube vision is the most important sensory system for human beings, especially in the field of the cosmetic tube design. Visual expression and visual effects are the key concerns of cosmetic tube manufacturers. The visual impact of cosmetic tubes is used to enhance visual communication. One of the methods is to stimulate people’s senses through the combination of form, color and other elements so that audiences can have deep memories and novel experiences.

Cosmetic tube design works with visual impact, with the characteristics of difference, interactivity, and reconstruction.

① Difference: Difference is the primary feature of the visual impact of cosmetic tubes for information transmission. The uniqueness and novelty of visual language are inseparable from the effectiveness of information transmission. Generally, the greater the difference in the information conveyed by cosmetic tube design works, the more it contains The more information.

②Interactivity. The visually impactful graphic work of the cosmetic tube emphasizes two-way communication and information feedback in terms of information transmission, demonstrating distinct interactivity.

③Reconstruction: Reconstruction of cosmetic tube refers to the characteristic that the audience can reconstruct on the basis of the accepted design information. The graphic works of cosmetic tube with visual impact can fully mobilize the active thinking of the audience and arouse the audience's interest in participating in the interpretation of the works.

The cosmetic tube graphic is a visual image presented in a certain form based on the performance object, and is a conscious expression of the cosmetic tube manufacturer's design philosophy and design psychological activities. When using cosmetic tube graphic elements as tools to express visual impact on flat works, cosmetic tube suppliers can usually use the following two methods.

①Citation of dynamic images of cosmetic tubes. Creating a dynamic image is the most effective and direct way to enhance the visual impact of print ads. Due to the structure of the human eye and the way of thinking, people will allocate most of their attention to objects in action or moving objects. Designers of cosmetic tubes can use this feature to combine various digital processing techniques to dynamically move material graphics. Modification to make it more visually impactful.

② Irregular performance of cosmetic tube graphics: People themselves are psychologically adaptable to things that conform to the convention, but they are psychologically curious about things that are asymmetry and irregular, and thus attract more attention. In the design of cosmetic tube manufacturers, the irregular performance of graphics can convey more different information, making the audience think of change and vitality.

The color of cosmetic tubes endows human emotions and breeds human aesthetic culture. For modern cosmetic tube design, the use of color can not only attract the audience, but also produce a strong visual impact, which can more truly reflect the living conditions of modern humans. When designing works with visual impact, cosmetic tube manufacturers should consider the following two color factors:

①The cosmetic tube customization supplier chooses specific colors according to the nature of the content to be expressed. There is an inevitable connection between color selection and expression. Cosmetic tube designers must be clear about the nature of the object to be expressed, and then find the most appropriate color for creative design. Products of different nature need different colors.

②The overall color of the cosmetic tube echoes the local color: The color that occupies most of the area of the picture determines the tone and atmosphere of the whole picture, which can reflect the character of the work and the image of the product. Cosmetic tube designers must be cautious when choosing the main color. An advertising screen can only have one main color. Too many main colors will produce dazzling visual effects.

However, cosmetic tube manufacturers should pay attention to the use of local colors when arranging the main colors. The local colors can be consistent with the main colors to create a sense of depth and stability; the contrast colors of the main colors can also be used, so that Enhancing the vitality of the picture is conducive to strengthening the artistic appeal of the picture.

Cosmetic tube text originated from people’s imitation of things in nature. At first, it was a relatively simple graphic symbol with a certain degree of reality and descriptiveness. The rich text database and excellent calligraphy art provide unlimited cosmetic tubes. In the creative space, the following two aspects should be considered in the text shaping with visual impact:

①Suppliers of cosmetic tubes should consider the layout of flat text, and the content and form of text, the relationship between primary and secondary, the degree of virtuality and solidity, and density should all be taken into consideration. In the process of text layout, cosmetic tube designers must strictly follow the rules of visual flow, taking into account the physical, visual and psychological levels and the visual flow of individual freedom of reading, and establish an ideal guide for the audience’s information acceptance. direction.

②The decoration and beautification process of the text itself: The main purpose of the cosmetic tube supplier’s design is to attract the audience’s visual attention. Therefore, when designing the ad text, the designer should decorate the text itself according to the text content and visual presentation needs, such as: Artistic processing, flexible font organization, etc., to enhance the appeal and visual impact of the text.

Arrangement refers to the orderly arrangement of various visual elements. It is a personalized language full of life and vitality. The arrangement of different sequences will produce different visual effects of the picture. Just like the five senses of a person, different layouts will produce different looks, and different people will have different personalities. This is the most intuitive judging element for distinguishing different people.

① The cosmetic tube designer must strictly abide by the beauty rules of artistic design form when arranging text, graphics, color and other screen information. For example: For the application of the proportional relationship, the objects to be laid out should be perfectly segmented with reference to the ratio of 1:1.618, so that the picture presented is the most reasonable and the most exquisite.

②Suppliers of cosmetic tubes should consider the composition relationship between virtual and reality, and make reasonable arrangements for the visual process of the composition. As the old saying goes, the imaginary is used to complement the real, the imaginary and the reality are intertwined, there is no place for painting, and the wonderland is completed. In graphic design, the imaginary is the blank, and the real is the figure, the text, and the color. The rational use of the relationship between the virtual and the reality can highlight the theme image and create a good visual communication effect.

Today, when visual fatigue is extremely serious, graphic works with visual impact have injected fresh blood into the modern art environment, conforming to the changing cognitive psychology of people, and cosmetic tube suppliers use a combination of multiple visual elements to enhance communication , So as to leave a unique and novel psychological experience to the audience. Immovable! "Visual dynamics" of cosmetic tube design