7 recent color trends in cosmetic tube

A cosmetic company's first impression on customers is often its custom cosmetic tube. And on the cosmetic tube, color is what marks the impression on your customer for the very first time. Right colors can help elevate a brand, while wrong choices may cause confusion and repel consumers. A successful cosmetic squeeze tubes wholesale design from cosmetic packaging tube supplier is crucial for brand recognition. The color palette can help convey the message of a product while being off-putting or even repelling potential customers, so it's essential not only in attracting eyes but also in making sure people understand what they are buying.

A recent trend in the custom cosmetic tube packaging industry is to use colors as accents. Colors are the voice of your brand message. If you want to appeal to the masculine side of demographics, you won’t be using pink colors. Dark colors like Black will give a strong voice to your brand’s message. If you're looking to appeal to your audience and stand out in a sea of other brands, it may be time for some color inspiration. Here is what industry-leading cosmetic tube manufacturers have found that works best for every cosmetic brand out there.

1. Bright Skin Care Tube

The method of using bright colours in skincare tubes to make a statement dates back centuries. Today, bright colors have become an iconic design statement that never goes out of style. This trend continues its reign as one of the most powerful tools for capturing attention instantly, whether on social media channels or store shelves. 

In past years, bright color schemes would have been seen only on product labels. But today these patterns can be found everywhere, from logos on the front to the user guide paper inside boxes. 

The use of bright colors in cosmetic squeeze tubes wholesale has been an integral component since day one. Their effect on people's moods is undeniable. These powerful combinations will continue to be a key player for marketers moving forward, especially with the rise of social media marketing strategies where you have a very small window to grab the attention.

2. NUDE PALETTES

Nude palettes are a unique, innovative mixture of undertones. While the term itself references to a number of hues, including peach, rose cream chocolate, or even ochre in various shades, depending on your preferences. 

In the wholesale cosmetic tube industry, cosmetic tube manufacturer has gradually shifted towards more minimal skin care tube. This has provided designers with new dimensions when creating their packaging. They can play with different combinations such as sepia and pastel nuances making each palette stand out beautifully while not compromising on the overall design of the cosmetic tube. 

Cosmetic tube manufacturers will continue opting for minimalism by heavily relying upon less saturated hues when creating new cosmetic tube. This is the only way to pack sophistication into a blunt and minimal design.

3.Black & White

Black and white packaging designs offer the perfect balance. With these two versatile colors, cosmetic tube manufacturers can invoke the feelings of a dialogue that is impossible for consumers to overlook. 

4.Naturals

In recent years, there has been a drive from all industries to become more natural. If you also have this goal in mind for your skin care tube, we have a few tips for you. Make your cosmetic tube seem sustainable by designing it with nature-based colors or shades that are also perceived as calming influences. 

Cosmetic tube manufacturers are capitalizing on this natural trend by using shades and colors that align with traditional branding methods. However, many brands have taken a step further. They have begun incorporating sustainable ideals into their cosmetic squeeze tubes wholesale which sends an inspiring message. This inspires loyalty among customers making them a lifetime supporter of your brand.

5. MATTE COLORS

With the rising trend of "naturality," matte colors have seen a quick rise in cosmetic squeeze tubes wholesale. Many people perceive matte as a step towards minimalism and naturalness, so it's no wonder they're becoming increasingly popular. 

Matte colors are very capable of helping brands stand apart from all others, especially when you consider how quickly attention is drawn. If your brand wants something less distracting, matte colors should be your way forward. Consumers also find mattes soothing and luxurious than other types making these options ideal. 

6. GOING GREEN

Eco friendly skincare packaging has become a necessity in recent years. The eco-consciousness in today’s demographics is on the rise. You would be missing out on a large chunk of sales if you didn’t opt for sustainable skincare packaging. And with so many companies coming out every day with innovative ways to rebuild the environment, going green is your only way.

So make sure the colors and dyes you use don’t have any toxicity or acidity. Otherwise, when your skin care tube will reach the landfills, the toxics are going to get absorbed in the soil which will create a plethora of problems. Other than being a great marketing source, sustainable skincare packaging is your moral duty too.

7. GRADIENTS

Gradients started out as simple design elements that have since evolved into something much more impactful. Gradients are now adored by both designers and customers alike, thanks to their ability to create innovative designs that can modernize any traditional style of cosmetic squeeze tubes wholesale. 

Color grading has now become more important than ever before. Without adding proper gradients, cosmetic squeeze tubes wholesale feels plain and boring. Finding a gradient concentration that sits well with your overall brand image can be difficult, but it is definitely worth it.

Conclusion

There is no rule of thumb to decide which color trend will suit your skincare tube the best. It all depends upon the product, your brand image and your target audience. If you are not an expert product designer yourself, we will advise you to get expert help. We have been in this industry for decades and have helped several brands like you to realize their dream cosmetic squeeze tubes wholesale. We have a team of expert product designers that can guide you through every step. So, reach us out and we will start working on your cosmetic tube right away