The cosmetic industry is not well-known for being beginner-friendly. It offers cutthroat competition and is very hard for newbies to make a name for themselves. Big companies have managed to gain a huge market cap and have high resources at their disposal. They can outperform small businesses easily by putting more money into R&D and marketing.
This being said, it isn’t completely impossible for new brands to establish themselves and earn handsome profits. Brands like Lipslut, Chillhouse and Esker beauty all are newcomers in this industry yet they have managed to create a trustworthy and successful brand. If they can do it, then you can too!
We have been in this industry for several years, so we decided to create a blog post explaining the inside secrets of combatting these big sharks. You have to understand one thing. The decision of a cosmetic consumer is solely based on its visual input. So if you are a little smart with your cosmetic tube containers, you will most likely dominate this industry. Following are a few of the tips to help you design impactful custom cosmetic tubes.
The biggest edge you have over big established brands is that you can work in a specific niche. As for big corporates, they invest in a product that appeals to wider options. If a product doesn’t have the potential of making them hundreds of millions of dollars, they will simply drop it.
That’s why you need a product that is being ignored by these giants. That’s niche should be the basis of your brand. And this is where custom cosmetic tube containers play a huge role. If your cosmetic tube is designed in a unique way that appears appealing to a specific group, you are off to a great start. If you are out of ideas, you can contact us or any other acclaimed cosmetic tube manufacturers and they will guide you through it.
The consumer is smart enough to understand one thing! Big corporates are only concerned with the big fat profits that they are making. Saving the environment is not their priority. But this is where they are wrong. According to a survey, 69% of people are ready to pay even extra if the product is environment-friendly.
This is why eco friendly packaging for cosmetic products is extremely important. Ditch the traditional polluting packaging and opt for ecological wholesale cosmetic tubes. There is a myth that you will have to pay extra if you want eco friendly packaging for cosmetic products. Sugarcane tube, Aluminum cosmetic tube and several others are great alternatives that are both economical and ecological. Other than being a smart business move, ecological custom cosmetic tubes are also kinda your moral responsibility.
As we have stated above, cosmetic consumers are quite unique. They aren’t going to buy your product just because you have put a lot of effort into it. This is why brand identity is important. Especially in the cosmetics business, consumer is only going to buy the product if he trusts the brand. They have no way of knowing what is in the box. So the packaging is the only weapon in your arsenal to make up the mind of the consumer.
And for brand awareness and identity, you absolutely need custom cosmetic tubes. You carefully need to design your eco friendly packaging for cosmetic products. You don’t necessarily need to be an expert designer. You just need to have few pain points that distinguish your brand from others. So if you already have your brand identity set up, contact cosmetic tube manufacturers like us and we will come back with several samples. You can pick the cosmetic tube containers you like!
If you want our honest opinion, starting a new cosmetics brand can be hard but it is not completely impossible. All the hard work that you put in building your brand will definitely be worth it. Cosmetics is a highly lucrative business and you can create loads of money with it if you play your cards wisely. Custom cosmetic tubes can be a game-changer for you if you apply the strategies mentioned above.
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