Cosmetics packaging changes quickly

Cosmetics are more fashionable consumer goods in modern society. The packaging of cosmetics from cosmetic packaging manufacturers needs both protection, function and decoration. A good combination of these three will be the new direction of the future development of cosmetics packaging. In the process of realizing these three, new packaging materials, new technology of cosmetic packaging and fashionable custom cosmetic packaging appearance design will become important factors.

New cosmetic packaging materials

Cosmetics as a fashion consumer good, it needs high-quality packaging materials to improve its price. The protection function of the products has been formed a complete evaluation system in the past. The new packaging materials mainly highlight the new functions of cosmetics packaging and green environmental protection packaging, which is also the development trend of foreign cosmetic packaging materials.

From the functional aspect of new cosmetics packaging materials, fresh-keeping packaging materials are more and more popular. Such packaging materials can extend the shelf life of cosmetics themselves, and reduce the preservatives harmful to the human body through the preservation performance of packaging. Cosmetics, washing products and other products generally have a long service life. During repeated use, bacteria will often breed on the surface of the container, which will affect the health of users. The purpose of the development of antibacterial plastic bottles is to inhibit the production of bacteria on the surface of the container. The antibacterial plastic container, which is produced by improving the blowing process, has the characteristics of long antibacterial time, good antibacterial effect and good antibacterial spectrum. It can be widely used in packaging cosmetics, washing products and pharmaceuticals.

In addition, Amerchol company, a cosmetics manufacturer in the United States, and subsidiaries of uniocar bidecorporation, apply the recently popular chitosan to the new packaging of fresh-keeping and antibacterial cosmetics, which can improve the antibacterial property and the sanitary effect of the packaging.

Cosmetic packaging materials are becoming more and more diversified, and new plastic packaging materials are lighter than traditional glass, and the structure is stronger and easier to produce. Some enterprises and brands such as NAIS, blue moon, kaimi and Watsons have taken the lead in using PET packaging containers for bath lotion, skin care products and washing products

(1) The capacity range is wide, and the commonly used capacity range can be from dozens of ml to 2 liters for high strength and high transparency plastic bottles produced by the stretch blow molding process;

(2) The transparency and glossiness are good, and have good plasticity, impact resistance and dimensional stability, chemical properties are stable and gas resistance is good;

(3) PET bottle feels soft;

(4) Packaging production costs are easier to control.

Cosmetic bottle from PET are also getting popular in the market, many cosmetic manufacturers have been using plastic cosmetic bottles from cosmetic packaging manufacturer and suppliers. 

P &G  has launched the packaging bottle material of bath products in recent two years. Once the material of the bottle is changed from the former hard plastic texture, it has chosen a more humanized soft and hard plastic packaging, so that the affinity of the products is increased in the intangible. Like the Lancome packaging, the aluminium plating is adopted locally or positioning. Compared with the domestic box full plate aluminium plating method, the cartons are more delicate and the production cost is relatively lower. In addition, some manufacturers add a certain proportion of nanomaterials to some high-grade cosmetics packaging, which can improve the physical and chemical properties of plastic containers, especially the properties of barrier, chemical corrosion resistance and UV resistance, and the toughness of containers has also been strengthened, and certain costs can be reduced, and the products are competitive.

With the world environmental issues more and more attention, foreign countries have added environmental protection consideration to the selection of cosmetic packaging materials. For example, the packaging box coated with film will be replaced by environmental protection materials in the future because it is clean and elegant but can not be recycled. Shiseido, Japan, attaches great importance to the environmental protection of product packaging, and recyclable paper products are used in various products, and it is noted in the outer packaging of the products. This not only meets the environmental protection requirements of domestic production but also publicizes the environmental protection image of the company. The manufacturer of cosmetic packaging materials has put forward; Environmental acceptance package: to meet the company requirements, the cosmetic packaging must meet one of the following four requirements:

It must be able to be reused at least 5 times in the same use; 

Must contain at least 25% of recycled material; 

Must be able to be recycled in the waste utilization plan; 

It must be obtained from renewable resources and destroyed within 12 weeks by the municipal synthesis Agency (or home). The cosmetic tube has tried to maximize the use of recycled plastics in containers. The company designed three layers of packaging, which includes at least 40% recycled plastics by weight, and the cosmetic tube manufacturing company's approach is to clamp pure recycled plastics in the middle of new plastics, saving 45.36 tons of new plastic cloth per year.

New technology of cosmetic packaging

With the application of packaging technology and digital technology, cosmetic packaging technology is becoming more and more diversified, and many new packaging technologies appear. The cosmetic packaging industry has been committed to developing a kind of packaging products that can effectively protect the quality of content and meet the needs of luxury and novel appearance. The plastic containers produced by using multi-layer co-extrusion blow molding technology can meet the above two requirements, make different properties and types of plastics together and form them once. The products integrate the advantages of each component material, and meet the requirements of high-grade cosmetics and washing articles for barrier. On the one hand, it completely insulates light and air, avoids the oxidation of cosmetics, on the other hand, it can obtain wonderful visual effect and unique hand feeling in appearance by kneading different kinds of plastics.

The application of internal label technology in foreign countries has been quite a long time. The manufacture of the internal label and the production and application of die labeling machine have been very mature. Compared with the traditional packaging form, the internal label has its own advantages

(1) It plays a role in anti-counterfeiting;

(2) Improve the product grade, the label color is more bright, the hand feeling is smooth;

(3) The production process is simplified and the production efficiency is greatly improved;

(4) The internal label products have strong practicability, low loss, no warping and damage. It also has waterproof, oil-proof, acid alkali resistance and friction resistance. The label and products can be recycled at the same time, simplifying the regeneration process and taking into account environmental protection. At present, more and more cosmetics and washing products manufacturers choose cosmetic plastic bottles with internal label to pack their own; Products, such as Wuhan silk treasure company, Meiwu, Guangzhou blue moon and other enterprises are one of the earliest Japanese enterprises to use the internal label of the model. At present, all the silk treasure company uses plastic containers with internal label. The application of internal labeling technology in cosmetics, washing products, daily chemical industry will be more and more widely, and more and more favored by consumers.

In the packaging printing of cosmetics, the application of stamping, local UV polishing, screen printing, grinding and other processes can not only improve the product level, but also can play a role in anti-counterfeiting because of the complexity of these processes and high technology content. 

For example, Yuxi color box packaging on the use of UV light technology. The perfect display effect has been achieved. With the popularity and market share of various products becoming higher and higher, fake and inferior cosmetics are common in the market. Fake technology will also be used in cosmetics packaging more and more. Some commonly used packaging technologies will be improved and applied in cosmetic packaging.

Cosmetic packaging design

Modern cosmetics packaging is becoming more and more fashionable. The noble cosmetic is reflected in its gorgeous exterior packaging decoration design to a large extent. The appearance design of high-grade cosmetics packaging in the international market is updated quickly, and it not only pursues artistic quality, but also conforms to the image. In the appearance design, the past simple art design can not attract more attention in the market, and some new cosmetic packaging design concepts are more and more adopted by international manufacturers. More and more designers are designing more and more unique bottles and external packaging in cosmetics packaging. For example, the perfume of JeanPaulGanhier company adopts bra shaped bottle, and the bottle cap has the logo of the designer's signature. However, appearance is not the only pursuit, and engineering technology and ergonomics are also increasingly used in cosmetic packaging design. Simplicity and convenience also become another new trend of cosmetic crystal packaging, such as bath liquid can easily pour out, and cover should be easy to open or close.

The most successful new product in recent years is toothpaste, partly due to the innovative toothpaste packaging. Because of its double-layer air cylinder packaging, consumers think it is very bright and other enterprises are one of the first daily goods and cosmetics enterprises to use the internal label of the mold. At present, all the silk treasure company uses plastic containers with internal label. The application of internal labeling technology in cosmetics, washing products, daily chemical industry will be more and more widely, and more and more favored by consumers.

In the packaging printing of cosmetics, the application of stamping, local UV polishing, screen printing, grinding and other processes can not only improve the product level, but also can play a role in anti-counterfeiting because of the complexity of these processes and high technology content. For example, Yuxi color box packaging on the use of.Uv light technology. The perfect display effect has been achieved. With the popularity and market share of various products becoming higher and higher, fake and inferior cosmetics are common in the market. Fake technology will also be used in cosmetic crystal packaging more and more. Some commonly used packaging technologies will be improved and applied in cosmetic packaging.

Cosmetic packaging design

Modern cosmetics packaging is becoming more and more fashionable. The noble cosmetic is reflected in its gorgeous exterior packaging decoration design to a large extent. The appearance design of high-grade cosmetics packaging in the international market is updated quickly, and it not only pursues artistic quality, but also conforms to the image.

In the appearance design, the past simple art design can not attract more attention in the market. Some new cosmetic packaging design concepts are increasingly adopted by international manufacturers. More and more designers are designing more and more unique bottles and outer packaging in cosmetics packaging. For example, the perfume of JeanPaulGanltier company adopts bra shaped bottle, and the bottle cap has the logo of the designer's signature. However, appearance is not the only pursuit, and engineering technology and ergonomics are also increasingly used in cosmetic packaging design. Simplicity and convenience of use also become another new trend of cosmetic packaging, such as bath liquid should be easy to pour out, and the lid should be easy to open or close.

The most successful new product in recent years is u-niliver toothpaste, which has been successful in part due to the innovative packaging. Because of its double-layer air cylinder packaging, it is considered by consumers to be a very unique product. The double tube packaging method can separate the caustic soda and peroxide from the product until it is used, and can make the toothpaste release gently, which is convenient for consumers to use.

In recent years, the development trend of miniaturization packaging is fast. It is important for retailers who consider space, with small packaging, retailers can put more products on the shelves.

Hair glue is a new type of hair glue. It is packed in a can, and its volume is only half of the volume of the traditional hair rubber packaging. This hairspray has another feature of its adjustable nozzle, which can spray a proper amount of hair glue without too much spray, and consumers do not need to change their normal eruption mode when using it. Gilette late has an example. The company painted protective layers on the bottom of all the shaving foam cans. So the metal won't rust and it won't contaminate bathtub and so on.

With the increasing competition of cosmetics packaging, many new packaging technologies from cosmetic packaging factory will be more applied, while the traditional design thinking based on appearance will also change to the comprehensive application design thinking, and the new packaging of cosmetics will consider more comprehensive factors. And there are already some cosmetic tube manufacturers which started to promote some eco-friendly cosmetic packaging, such as PCR tube, sugarcane tube for cosmetic packaging.