At the turn of the nineteenth century, Johann Wolfgang von Goethe wrote, "Beauty is everywhere a very welcome visitor." The Ancient Egyptians were known for their highly evolved beauty tradition, with famed Queen Nefertiti acting as a model and epitome of innocence and beauty. If it was make-up, ointments, or tinctures often crafted by priests the items were held in beautifully carved ceramic, slate, brass, or wood pots.
Cosmetics tube packaging evokes the image of luxury even today, mixing high-quality fabrics with sophisticated graphic applications and finishes.
About as white as snow
Persil, a laundry detergent brand, and Stora Enso, a Finnish-Swedish conglomerate, also make similar product promises. We're talking about the white sound of Ensocoat, their recent revamped virgin-fiber carton board.
The most significant technological properties, she claims, are the carton's whiteness and lightness. This bleached cellulose carton (solid bleached board or SBS) has been on the market since the 1960s and will be seen at this year's interpack trade show alongside many other creative packaging options for the cosmetics industry. Visitors will find answers to all concerns about the production, shipping, and logistics of extremely critical goods from May 4 to 10, 2017 in Düsseldorf, Germany.
The accompanying event “components – special trade fair by interpack,” which is primarily aimed at upstream cosmetic tube packaging suppliers industry and firms that provide drive, control, and sensor technology products for industrial image processing, handling technology, industrial software, and comm, will also have interesting insights into the latest components for manufacturing cosmetic tube packaging technologies.
That particular something
The body-care cult seems to be growing. Cosmetics spending, on the other hand, is increasing year after year. According to a market study released by cosmetics behemoth L'Oréal, global cosmetics transactions totaled Euro 205 billion in 2016, up 4% from the prior year and greater than the previous three years combined. (a) However, this expansion is accompanied by greater rivalry. As a result, in order to succeed in the increasingly competitive cosmetics industry, one must ensure that brand material is precisely positioned and communicated. As a result, when choosing cosmetic packaging, brands and packaging companies strive for unmistakable brand style.
Multi-sensory effects and special finishes go hand in hand here, transforming basic packaging into a true brand experience.
Edelmann is a family business that specializes in high-quality packaging solutions. The packaging experts merge various finishing technology to produce unexpected outcomes. The unique effect is achieved, according to Oliver Eschbaumer, Edelmann's marketing director: "By mixing individual components, the original contrasts form into a new symbiosis, and in a smart mix, they achieve unexpected effects." The interplay accomplished by using both matte and gloss coatings is an example of this. Surfaces can be highlighted in this way, or lettering can be highlighted in this way. Packaging and custom cosmetic tubes brands are now including tactile elements.
Specific accents can be produced by embossing graphic elements. “Tactile collaboration inspires us at Edelmann on a regular basis,” says Eschbaumer.
When it comes to delicate items like cosmetics, safety is paramount. Strict sanitation regulations apply, much as they do in the pharmacy and food industries. Cleaning products and disinfection processes put a lot of tension on the components in the sterile world of the packing equipment, but they still have to leave as little space for contamination as possible.
Unsealed closures must be removed as far as possible during the filling process to eliminate damage from washing or wrapping products. IWK, a specialist packaging manufacturing company, provides "FP Sterile" for filling ointments, creams, and other paste-like materials, a platform for tube filling in aluminum, plastic, or laminate tubes that eliminates "empty holes" where debris or bacteria can accumulate and replicate. This is especially true for critical component transitions. Unlike traditional devices, where the mandrel penetrates the exposed cosmetic tube, the grippers only contact the outer sides of the tubes to keep contaminants from penetrating the open tube.
The emphasis is on nature.
Not only do products and processing in the cosmetics industry need to be as organic as possible, but customers still have similar expectations for packaging. They want recyclable packaging just as much as they want resource-efficient manufacturing. Companies also sell special lightweight packaging that can help prevent excessive waste, in addition to using recycled raw materials. Special packaging strategies also aim to minimize makeup residue by making it easier to empty personalized cosmetic containers, boxes, and cans.
Brand owners and cosmetic tube manufacturers look to sustainable packaging principles, particularly when it comes to natural cosmetics. Birkenstock, best known for its comfortable sandals, launched a natural cosmetics range in February 2017 that focused on the main active ingredient cork. Packaging solutions with a refill mechanism were chosen to blend in with this. Replaceable cartridges are used in the stable bottles of airless dispensers and cork bases. When a product is completed, the customer simply purchases a replacement and re-uses the initial bottle. This conserves money and demonstrates how easy and clever sustainability can be.
Furthermore, the substance is safe since the airless dispenser prevents air from reaching the contents. This safeguards against decay, contamination, and dehydration in a very natural way.
The perfect shade of blue
However, packaging colors should not be seen solely in terms of gender. Colors also boost brand awareness and emphasize brand identity. Colors, rather than fonts, are easier to remember by customers and last in their minds for longer. Strong brands like Coca-Cola and Nivea have continued to stand out solely due to their color choices. Special color schemes aid in the selection of a distinctive corporate or brand color. Thousands of shades are available to select from. However, uniform use of the same color hue is critical for long-term recognition. This also involves technological difficulties, especially in terms of printing and finishing processes, which can have an effect on the color tone selected.
Color fans, which are manufactured using offset printing and thus ensure particularly high concordance, are used to select, compare, and verify printing inks. Proprietary colors can be specified as a color norm in any gloss level: printed, plastic, or digital. The quicker it is to equate the master's material to the original material, the closer it is. And the simpler it is for the packaging to satisfy the needs of customers, the more it becomes the ideal brand ambassador.
Men's cosmetics have become one of the fastest-growing segments of the body care industry, thanks to changes in men's grooming habits. The market saw its first surge in the early 2000s, when the cosmetics industry focused on the metrosexual male, resulting in a slew of devoted men's cosmetics lines. After seventeen years, certain hopes have been reduced, but specialty brands have been revenue drivers. The turnover is estimated to be worth more than US$47 billion by market analysts (2).
With the growth of this male focus market for skin care items, the cosmetic tube packaging landscape has shifted as well. This is due to the fact that what appeals to women might not actually appeal to men. And this is something bluestone AG CEO Diane Jaffé, a corporate strategist, is all too familiar with. She provides gender messaging advice to businesses and is familiar with the differences in packaging preferences between men and women. Surface textures, colors, and ornamentation all play a part, but so do shape, scale, and content.
Straight, square, and angular shapes are masculine, while rounded shapes are feminine. Brand-name brands have long understood the value of gender-targeted packaging design, and they tailor not only their ads and packaging but also their prices accordingly.
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