wholesale custom cosmetic tubes packaging, a great demand for brand building

2021-10-07

The tube used for cosmetic packaging supplied by cosmetic tube manufacturers＆suppliers is called cosmetic tube. Wholesale cosmetic tube packaging plays an important role in the branding process of cosmetic products.

First of all, cosmetic tube packaging has higher requirements for aesthetics. This is conducive to improving the sales performance of cosmetic products.

Secondly, the cosmetic tube packaging should be easy to use, and the users are mostly women, so the cosmetic tube packaging design from cosmetic tube suppliers must be easy to use. Therefore, cosmetic tube manufacturers have to factor in a lot of elements in custom cosmetic tubes for cosmetics.

Thirdly, the complete design of cosmetic tubes also has great demand for brand building.

So, what will happen to the demand for cosmetic tube packaging in recent years? First, the cosmetic tube packaging from Asia cosmetic tube factories was mainly exported to Europe and the United States in the early days, and the market for the cosmetic tube was mainly in Europe and the United States. In recent years, the main market for cosmetic tubes is that domestic cosmetics have increased demand for cosmetic tubes. Third is the individual needs of cosmetic tube packaging.

For the cosmetics market, the current engines driving the growth of cosmetics consumption are in Asia and the Americas, and the United States is particularly concerned. The US market is a market that the world's major cosmetics companies are vying for. Cosmetic tube companies have always obtained orders mainly through export, and foreign trade is the main market for many cosmetic tube companies.

However, judging from the latest market report, it is necessary for cosmetic tube manufacturers to change the traditional sales path to a certain extent. The current financial reports released by high-end cosmetics brands L'Oreal and Avon show that their growth momentum in the US cosmetics market has declined, and sales growth has slowed. The main reason is the rise of domestic cosmetics in the United States. Local cosmetics companies have started to account for 30% of the market share. constantly improving. With the growth of these companies, the demand for wholesale customized cosmetic tube packaging by cosmetic manufacturers is also increasing. This is a market that our cosmetic tube suppliers can develop.

In addition, it should be noted that the shaping of a cosmetics brand requires a long process. In the mid-to-high-end cosmetics market, domestic cosmetics brands are still difficult for foreign companies to compete. Therefore, it is necessary to change the sales direction to middle cosmetics tubes, and high-end cosmetics tube packaging is still based on foreign trade, such as cosmetic sugarcane tube, pcr tube for beauty packaging, aluminum packaging tubes lately developed by sustainable cosmetic packaging suppliers.

Exquisite brand cosmetics tube design also pays attention to practicality. The cosmetic tube manufacturing for cosmetic tube suppliers has to go through the three major links of production, circulation and sales from processing the finished product to the end consumer. In order to adapt to each link, the cosmetic tube must meet the requirements of each link. To meet these requirements, a cosmetic tube must have three major functions.

The so-called convenience function created by cosmetic tube manufacturers or eco friendly cosmetic packaging manufacturers refers to whether the product's cosmetic tube is easy to use, carry, and store. A good cosmetic tube work should be user-oriented and considered from the perspective of consumers. This will narrow the relationship between products and consumers, increase consumers' desire to buy and trust in products, and promote communication between consumers and cosmetics companies.