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Cosmetic tube packaging strategy-cosmetic tube manufacturer

2021-10-07

The so-called cosmetic tube packaging refers to a series of activities of designing and producing cosmetic containers or dressings by cosmetic tube manufacturers. This kind of container or wrap is called a cosmetic tube packaging. Cosmetic tube packaging can include up to three levels of materials. The first level of cosmetic tube packaging refers to the container closest to cosmetics. For example, the tube containing the "cleansing liquid after shaving" is the closest cosmetic tube packaging to cosmetics. The second-level cosmetic tube packaging refers to the material that protects the first-level cosmetic tube packaging. When the cosmetic is used, it is discarded. The cardboard box used for the "shaving and cleansing liquid" in the cosmetic tube packaging tube belongs to the second level of cosmetic tube packaging, which provides further protection and promotion opportunities for cosmetics. There are many kinds of cosmetic tubes for packaging on the basis of different raw material, such as plastic cosmetic tube, aluminum plastic tube, pure aluminum tube cosmetic packaging, pcr cosmetic tube, sucargane cosmetic tube and more. But whatever cosmetic tube makeup brand uses, all takes strategies and tactics to grow your customers and market share.


The cosmetic tube packaging from cosmetic tube suppliers are the cosmetic tube packaging necessary for the storage, identification and transportation of cosmetics. For example, a corrugated box containing six dozen "shaved cleansing liquid" is the tube packaging for transporting cosmetics. In addition, labeling is also an integral part of the cosmetic tube packaging. It is composed of printed information indicating the cosmetic, which appears on the cosmetic tube packaging or is integrated with the cosmetic tube packaging.


Many cosmetics entering the market must be packaged in a cosmetic tube. Cosmetic tube packaging can play a smaller role (such as for inexpensive hardware products) and can also play an important role


Cosmetic tube packaging has become a powerful marketing tool. Well-designed cosmetic tube packaging can create convenience value for consumers and promotional value for producers. A variety of factors will promote the further development of cosmetic tube packaging as a marketing tool in application. As more and more cosmetics are sold in the form of self-service in supermarkets and discount stores. Cosmetic tube packaging must perform many marketing tasks. Cosmetic tube packaging has many meanings.

  • 1. Protect the goods and facilitate storage and transportation. The most basic function of the cosmetic tube is to protect the goods and facilitate storage and transportation. Cosmetic tube manufacturers provide effective cosmetic tubes that can protect cosmetics from moisture, heat, cold, volatilization, pollution, freshness, fragility, and deformation. Therefore, in the cosmetic tube, attention should be paid to the selection of cosmetic tube materials and the technical control of the cosmetic tube packaging.

  • 2. Brand cosmetic tube packaging with custom design can attract attention, illustrate the characteristics of cosmetics, give consumers confidence, and form a favorable overall impression. Increasing consumer affluence means that consumers are willing to pay more for the convenience, appearance, reliability and prestige brought by good cosmetic tube packaging. Companies and brand image companies have realized the great role of well-designed cosmetic tube packaging, which helps consumers quickly identify which company or brand. Every film buyer can immediately recognize the "Kodak" film in the well-known cosmetic tube packaging.

  • 3. Cosmetic tube packaging from cosmetic tube manufacturers can also provide opportunities for innovation. The innovation of tube packaging of cosmetics can bring huge benefits to consumers and profits to cosmetic tube suppliers & makeup companies.


Making effective cosmetic tube packaging for new cosmetics requires a lot of decisions.

First, cosmetic tube packaging suppliers establish the concept of cosmetic tube packaging.

The definition of the concept of cosmetic tube packaging is to specify what the cosmetic tube packaging should basically be or what role it plays for a specific cosmetic. The main function of the cosmetic tube packaging is to provide protection for high-quality cosmetics, introduce a novel way of use, remind a certain quality of the cosmetics or the company, or some other functions.


General goods has developed a novel good that is shaped like a small container. The management authorities decided to maximize the unique and delicious appearance of these containers. Visibility is stipulated as the basic concept of cosmetic tube packaging, and the management authority has considered several cosmetic tube packaging solutions based on this. The company finally chose a cosmetic tube packaging method with a transparent film on the plate.

In addition, cosmetic tube packaging suppliers must also make decisions on other elements of the cosmetic tube packaging design, such as the size, shape, material, color, text description, and brand mark of the cosmetic tube packaging.The content of the decision must also include: a large number of written instructions or a small number of written instructions. The various elements of cosmetic tube packaging must be coordinated with each other. The size of the cosmetic tube packaging involves the packaging materials and colors of the cosmetic tube. The elements of cosmetic tube packaging must also be coordinated with pricing, advertising and other marketing elements.

Once the cosmetic tube packaging is designed by cosmetic tube manufacturers, some tests must be carried out. The purpose of the engineering test is to ensure that the cosmetic tube packaging can withstand wear and tear under normal conditions; the purpose of the consumer test is to ensure that it wins a favorable consumer response.

Moreover, even if these test measures are taken in advance, there are sometimes some fundamental flaws in the cosmetic tube packaging design:

Designing a good cosmetic tube package for a new cosmetic product may cost hundreds of thousands of dollars, and it may take months to a year. We should not overemphasize the importance of cosmetic tube packaging just because we see that cosmetic tube packaging can play a role in attracting and satisfying consumers. Cosmetic tube manufacturers should note that the society has paid increasing attention to the packaging of cosmetics tubes, and cosmetic tube packaging suppliers should make corresponding decisions to serve the interests of society and serve the customers and the company's goals in front of them.

In addition, cosmetic tubes also have some basic principles:

1. Principles of application. The main purpose of cosmetic tube packaging is to protect the goods. Therefore, firstly, according to the different nature and characteristics of the cosmetics, reasonably select the cosmetic tube packaging materials and cosmetic tube packaging technology to ensure that the cosmetics are not damaged, deteriorated, or deformed, and try to use the cosmetic tube packaging materials that meet environmental protection standards; Reasonable design of cosmetic tube packaging, convenient for transportation, etc.

2. The principle of beauty. Selling cosmetic tube packaging has the effect of beautifying products, so cosmetic tube packaging suppliers are required to have a novel, generous, beautiful appearance and strong artistry in design.

3. Economic principles. On the premise of conforming to the marketing strategy, the cost of cosmetic tube packaging should be reduced as much as possible.

4. The principle of environmental protection. The cosmetic tube must meet the requirements of environmental protection and will not pollute the natural environment. The cosmetic tube packaging is recyclable or can be used for multiple purposes and can be used multiple times. Or there can be a refill function. There are more and more eco friendly cosmetic packaging manufacturers, they offer aluminium tubes for cosmetics, sustainable cosmetic packaging.


Effective strategies for cosmetic tube

1. It is similar to the cosmetic tube packaging, that is, the cosmetic tube packaging of all the cosmetics of the manufacturer adopts the same form in terms of pattern and color, which often requires custom cosmetic tube solution. This method can reduce the cost of cosmetic tube packaging and expand the influence of manufacturers. Especially when launching new cosmetics, the reputation of the manufacturer can be used to enable customers to identify cosmetics from the cosmetic tube packaging and quickly open the market.

2. Combined cosmetic tube packaging, that is, packaging several related cosmetics and cosmetic tubes in the same container. Such as cosmetic tube packaging, holiday gift box cosmetic tube packaging, etc., all belong to this cosmetic tube packaging method. Combination cosmetics tube packaging can not only promote consumer purchases, but also help manufacturers promote cosmetics, especially when promoting new cosmetics, they can be combined with old cosmetics for sale, creating conditions for consumers to accept and try.

3. Comes with free cosmetics tube packaging. The main method of this kind of cosmetic tube packaging is to include some items in the cosmetic tube packaging, which arouses consumer interest in buying, and sometimes, it can also cause customers to repeat purchases. For example, if you put a pearl in a pearl cream box, the customer can string it into a necklace after buying a certain amount.

4. Use the cosmetic tube packaging again. This cosmetic tube packaging can also be used for other purposes after the cosmetics are used. In this way, the buyer can get an extra satisfaction, thereby inspiring his desire to buy cosmetics. For example, the delicately designed jam tube can be used as a teacup after the jam is eaten. In the process of continuing to use the cosmetic tube packaging, it actually played a regular advertising role, increasing the possibility of repeated purchases by customers.

5. Grouped cosmetic tube packaging, that is, for the same cosmetics, different levels of cosmetic tube packaging can be used according to the different needs of customers. If it is used as a gift, it can be packaged in a cosmetic tube, if it is used by itself, it only needs to be wrapped. In addition, for different grades of cosmetics, different cosmetic tube packaging can also be used. For high-end cosmetics, the cosmetic tube packaging is more refined, indicating the identity of the cosmetics; for low-end cosmetics, the cosmetic tube packaging is simpler to reduce the cost of cosmetics.

6. Change the cosmetic tube packaging. When the sales of cosmetics drop for some reason, and the market reputation drops, manufacturers can improve the quality of cosmetics while changing the form of cosmetic tube packaging, so as to appear in the market with a new cosmetics image and change the cosmetics in the minds of consumers. Bad status. This approach is conducive to quickly restoring the reputation of the manufacturer and re-expanding market share.


The cosmetic tube packaging description of cosmetics is an important part of the cosmetic tube packaging. It plays a major role in promoting the efficacy of cosmetics, gaining consumers' understanding, and guiding people to consume correctly.

  • 1. Cosmetic tube packaging label

  • Cosmetic tube packaging label refers to the text, graphics, engraving and printing instructions attached to or hung on the cosmetic tube packaging of cosmetics sales. The label can be a simple label attached to the cosmetics, or it can be a well-designed pattern as a part of the cosmetic tube packaging. The label may only contain the name of the product, or it may contain a lot of information, which can be used to identify and inspect the cosmetics inside, and it can also play a promotional role.

  • Generally, cosmetic labels mainly include: the name and address of the manufacturer or seller, the name of the cosmetic, the trademark, the ingredients, the quality characteristics, the number of cosmetics in the cosmetic tube package, the method of use and dosage, the number, the matters needing attention in storage, the quality inspection number , Production date and expiration date. It is worth mentioning that labels printed with color patterns or physical photos have obvious promotional effects.

  • 2. Cosmetic tube packaging logo-cosmetic tube manufacturers

  • It is the graphics, text, numbers and their combinations printed on the outside of the transport cosmetic tube packaging. There are mainly three types of cosmetic tube packaging signs: transportation signs, indicative signs, and warning signs. The transportation mark, also known as the mark (Mark), refers to the geometric figures and specific geometric shapes printed on the cosmetic tube packaging outside the cosmetics reflecting the consignee and consignor, destination or transit place, part number, batch number, place of origin, etc. Letters, numbers, short text, etc. Indicative signs are based on the characteristics of cosmetics and are made with eye-catching graphics and simple words for cosmetics that are easily broken, damaged, or deteriorated. The indicative signs of cosmetic tube packaging suppliers indicate that attention should be paid during loading and unloading, handling, storage, and operation. Common ones include "this end up", "fragile", "handle with care", "lift from this" and so on. Warning signs refer to the printing of special words on the packaging of dangerous goods such as flammable, explosive, corrosive, radioactive and other dangerous goods to show a warning. Common ones are "explosives", "flammables", "medicine" and so on.

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