The importance of sales of cosmetics packaging products
Cosmetics bottle is a tool for the product promotion, cosmetics enterprise design and beautiful cosmetics packing will more attract consumers, and helps to improve enterprise sales performance. Cosmetics packaging in addition to outside the make an issue of appearance, now more and more enterprises pay more attention to highlight the theme and the road of low carbon environmental protection. Champ consulting analyst pointed out: with the development of the cosmetics market, the cosmetics product homogeneity is more and more obvious, the cosmetics factory production by the difference between smaller and smaller. Therefore, enlarging the kung fu in the cosmetics bottles, can highlight the theme, product to attract consumers. In the cosmetics market segment, design can meet the demand of various cosmetics market similar cosmetic bottles, but also a capability of enterprise in the marketing. On the exterior design, cosmetic packaging shall, according to different consumer groups, the machine is suitable for various groups of aesthetic and psychological feelings. Ms cosmetics bottles should embody the characteristic of warmth, romantic, gentle. Men cosmetics bottles of rendering more masculine, personality, easy to use. For the old man use cosmetics bottles should reflect on the humanized design and convenient to use. Children's cosmetics bottles need to reflect more cartoon elements and children's psychological needs. In addition, in terms of outstanding theme, many domestic cosmetics manufacturers, such as hundred outstanding Chinese medicine, highlight the pearl through the poem, have formed its own ideas and characteristics. In the context of environmental protection industry, more and more enterprises through increased research and development technology, choose low carbon environmental protection packing method and packing material. Industry well-known enterprises have hit the packing the slogan of environmental protection, using new technology, new material, the introduction of cleaner production mechanism, with green, environmental protection, low energy consumption, low pollution, low emission based ( Economic model) Mode of production and product structure, thereby reducing carbon emissions, and realize the sustainable development of economy. Enterprise from the beginning of the packing design, should be in line with the requirements of simple and practical, the green environmental protection.
What are the customers' concerns about cosmetic packaging enterprises
In the choice of cosmetics package enterprises, first of all to see whether the qualification of the enterprise is in line with the requirements of the national cosmetic package production. If the enterprise's qualification is blurred, it shows that the enterprise does not meet the national production requirements and the quality of the product can not be guaranteed. So when choosing cosmetic packaging enterprises, we must check the production qualification of enterprises.
Guangzhou LISSON is a professional tube manufacturer specializing in the development, production and sale of tube
Innovation is the spirit. We have been pursuing the raise of the user experience, Lisson offfers cosmetic tube with applicator which has massage funtion, it can lift and whiten skin tone and keep skin clean, welcome to reach us for details.
How do small and medium-sized enterprises develop product of cosmetics.
1. Don’t make too many products. There are more and more small and medium-sized cosmetic manufacturers. Their products almost cover all kinds of cosmetics. You can see that there are many products, but in fact, they have many disadvantages. The first one is that the sales volume is not necessarily high. The 80/20 law states that 80% of the benefits of any entity come from 20% of the products, that is, 80% of the products can only contribute 20% of the benefits, which is not economic. The second one is that too many product lines are relatively backward in management, and their own strength is insufficient, enterprises can’t grasp the dynamics of consumers' hearts, so there are a lot of products which are not need by consumers. Third, most companies focus on speculation and bargain hunting. Too many product lines limit the development of an enterprise. It is difficult for consumers to form an understanding of the enterprise without a major product. And it is impossible to find the market position without the c