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How can cosmetic packaging design ensure packaging effect


In the current social development, our cultural level is constantly improving, and our natural aesthetic concept is also improving. As a commodity, packaging is very important. So, how can cosmetic packaging design have a good effect? Packaging design is in line with social culture and trends, and only when it is paid attention will it be accepted by a large number of groups.


1. Cosmetic packaging design is the source of the packaging industry and an artistic activity that integrates creativity, wisdom, information and technology. From the perspective of the development of cosmetics, the communication design that includes materials, shapes, printing, and vision is also a three-dimensional and diversified kind of comprehensive discipline.

2. There are five characteristics of cosmetic packaging design, the more important one is brand characteristics. Brand characteristics are the sum of trademark, name, packaging price, reputation, history and advertising style, which is a comprehensive concept. Modern packaging is also a kind of brand image. Commodity icons, iconic patterns, and unique visual language can also make consumers associate and generate the urge to repeat purchases. Faced with products of the same price and quality, consumers choose to consume loyally because of the brand characteristics of the packaging.

3. The art of cosmetic packaging is embodied through packaging design, which is presented to a certain extent. For example, the important bionics method is to package cosmetic products according to the effect of biological image, structure, function, color, material and texture. The purpose is to make the products have biological structure and characteristics, so as to give consumers a feeling of life and vitality, and cosmetics stimulate consumers' desire to buy. Of course, there are many kinds of packaging that reflect the goods. The above is just a common one, but it also plays an important role.

Issues to be paid attention to in cosmetic packaging design

Friends who often use cosmetics are not difficult to find that the packaging of cosmetics is quite special, especially for high-end cosmetics, and the packaging is well-designed. In fact, for cosmetics, in many cases, a good packaging design is very necessary to improve the quality of cosmetics. Therefore, many cosmetics production companies are very serious about designing packaging.

1. Design according to different users

Cosmetic packaging should be designed according to different users. What kind of packaging style children like must be cute, with small animals. What kind of style teenagers like, of course, is fashionable and youthful. What kind of style adults like, these are all to be considered. In the process of packaging design, pay attention to the design of age and be able to find accurate consumers. This is what companies should pay attention to.

2. Adapt to product quality and function

The packaging design of cosmetics must adapt to product quality and function. Do not deceive consumers for the sake of gaining attention or increasing sales. Such a brand will not only last for a long time, but will also quickly lose the recognition of users. At the same time, if the packaging design is too different from the actual product efficacy, it will be punished by the relevant law enforcement agencies. So for cosmetics, authentic design is very necessary.

3. Don't be too unconventional

The packaging of cosmetics should not be too unconventional in design. A cosmetics brand can only stand firm after years of market recognition, so the packaging must be updated but not too outrageous. The design elements should give users a sense of freshness, but they should not give users a sense of strangeness. After all, for many users who often use the same brand of cosmetics, it is the recognition of its quality, not the packaging.

4. Consider the actual materials of the packaging

For the packaging design of cosmetics, the actual materials of the packaging should be considered. The material is also a very important element. The packaging should be as strong as possible, and there may be squeezing during long-distance transportation. If the packaging design is only beautiful and not It is also not feasible to consider actual production and transportation. Also, the cosmetics in glass bottles must be properly packaged and protected. These issues must be considered in the design process.

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