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Analysis of the present situation and future of cosmetic packaging

2021-11-27

At present, with the improvement of the global economic situation and the improvement of people's quality of life, consumers have increased the consumption of cosmetics, and strengthened the concept of buying high-end loose products and using new products first. All these packaging industry has brought excellent opportunities for development. The development of packaging industry in various regions of the world The Packaging industry in Europe has shown a strong vitality after the reform period. Plastic containers for dry skin care cosmetics and cosmetics, including hair care products, have a huge share of the packaging market in terms of value, which is worth $100 million a year. With the help of the weight of the glass flash and transparency can show the luxury image of the product, so as to obtain the favor of manufacturers. Another advantage of glass is that it can be designed in a variety of shapes. The demand for containers is forecast to increase from 100 million to 100 million. Foldable cartons will be an important packaging of products in the future. Although they rank second in packaging in the year of 2000, they are convenient to use because of their protective properties. It also provides a large printing space for the label identification of products, which is welcomed by manufacturers. At present, the output value of dry cartons is $100 million, and millions of cartons will be transferred from glass containers to plastic containers. The metal containers used mainly include aerosol cans and collapsible aluminum tubes, which are also widely used in personal necessities. Aerosol cans are mostly used in things like antiperspirants, hair sprays, hair mousses and shaving products, while aluminum tubes are used in toothpaste and a variety of skin and hair care products. Both types of metal containers are facing competition from plastic alternatives, especially aluminium tubes. However, with the rapid development of packaging industry and products changing with each passing day, all kinds of products also put forward new requirements for packaging. It can extend the sales volume of market concept to the purchase ideal of xiao Fei, so as to enhance the recognition of the brand.

 

The global cosmetic packaging market will grow at a healthy CAGR by 2028

The latest market Intelligence report from Data Insights Partners on the global cosmetic packaging market. According to the report, the global cosmetic packaging market is expected to grow at a healthy CAGR during the forecast period.

Cosmetic packaging refers to the main packaging, including cosmetic containers and auxiliary packaging for cosmetics and perfumes. The International Organization for Standardization (ISO) has established international norms that cosmetic packaging must comply with worldwide. Regional and local regulators such as the FDA and the EU set directives that cosmetic packaging companies must follow.

Market driving force

The prosperous cosmetic industry provided the initial driving force for the cosmetic packaging industry. This market is being driven by a surge in the purchasing power of consumers, especially in developing countries, coupled with a growing preference for attractive looks. The trend for grooming between the two genders has intensified, especially in the corporate market, where the field is booming.

The penetration of the Internet and social media platforms is fueling the growth of this market in a number of ways. Social media platforms are awash with lifestyle blogs and makeup tutorials, which have had a positive impact on impulse purchases of celebrity cosmetics that young people impulsively imitate. In addition, the Internet has facilitated the opening of online cosmetics stores of different brands, which is enriching the market.

Cosmetic packaging plays a vital role in expanding the consumer base. Cosmetics products with attractive and functional packaging can not only bend users' vanity, but also help cosmetics companies enhance their brands and thus expand their products' market share.

The convenience brought by cosmetic packaging has enabled the market to develop. Many cosmetic products are sensitive to sunlight and temperature. Packaging not only radiates these adverse effects, but also increases the service life of the product. In addition, packaging is necessary because cosmetics must go through a long distribution and storage chain before reaching the end user. These factors are accelerating the operation of cosmetic packaging market.

Market discipline

The basic raw material used in the production of cosmetic packaging is plastic. During the dumping process, these packages occupy a huge dumping ground and are not biologically disposable. More and more environmental protection initiatives and government environmental protection policies are impeding the functioning of the market.

The COVID-19 pandemic has had a negative impact on the market. Cosmetics stores have been closed as a result of the global lockdown, disrupting the mobility and supply chain of cosmetics. In addition, due to the adoption of home working methods and the avoidance of social gatherings, the demand for makeup is greatly reduced, which in turn disrupts the growth of this market.

Business opportunities

Due to environmental protection and adoption of sustainable programs, the cosmetic packaging industry is recycling plastic materials and developing technologies to produce environmentally friendly packaging solutions and create new pathways for this market.

Changes in lifestyle and increased consumer purchasing power, coupled with an emphasis on cosmetics, particularly in developing economies, are likely to provide rich opportunities for the market.

The development trend

It is estimated that the cosmetic packaging market in North America will grow significantly. This progress is attributed to the presence of leading players in the cosmetics and personal care markets in the region, the importance of grooming the region's population, the development of the packaging industry (including innovative packaging solutions that continue to evolve) and the foundation of e-commerce platforms that can enhance consumer purchasing of cosmetics. The Asia-Pacific region is expected to show significant growth due to the presence of emerging economies such as India and China and the rising living standards and purchasing power of consumers.

 

According to the world famous market research firm transparency market research (TransparencyMarketResearch) released the latest data, in 2024, cosmetics packaging industry is expected to reach $33 billion, or about 223.5 billion yuan.

The cosmetic packaging industry was valued at $23bn in 2015, and the latest research suggests it will grow at a compound annual growth rate of 4.4 per cent between 2014 and 2024. The growing number of beauty consumers in emerging markets such as the Asia-Pacific region, the Middle East and Latin America is considered a major driver of growth for the cosmetic packaging industry. Analysts point out that the Asia-Pacific region is the market's main source of revenue. The region accounted for 32.5 per cent of the global cosmetic packaging market in 2016, and this figure is expected to remain unchanged during the forecast period.

As more young people become urbanized and have more disposable income, the cosmetics packaging industry is also driving growth, transparency Market Research said. "Packaging innovation is likely to have a greater impact on young people, who are the main target group for most cosmetics companies," the analysis said.

But with the development of the packaging materials and packaging technology, the plastic bottles are widely used in the packaging of cosmetics, washing supplies, such as polystyrene, polyvinyl chloride, polyethylene, polypropylene, such as low price, rich source of plastic materials and molding good performance, the plastic bottles can be made into all kinds of structure and shape, and can do all kinds of decoration and horizontal design, Give better play to the sales function of packaging.

In recent years, due to the rapid improvement of plastic bottles in the design, decoration, material selection, molding process and technology, so that it is more and more widely used in cosmetics, washing products packaging, in the role of packaging materials and status is more and more prominent.

It is widely used in the daily chemical industry for the following reasons:

1. Easy to package marketing design, can improve product competitiveness;

2. The diversity of plastic bottle specifications can meet different levels of consumption;

3. Diversity of plastic materials to meet different product packaging needs;

4. The application of in-mold labeling technology improves the packaging level of cosmetics and washing products;

5. Some cosmetics use spray packaging and other forms of packaging to facilitate the use of consumers.

Therefore, plastic is expected to remain the first choice in cosmetic packaging in the future. However, glass will also take a "significant share" due to its increasing use in high-end products. Environmental protection is a hot topic in recent years, and the use of paper and wood in packaging will also be on the rise.


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