Moderate embodiment and value in plastic cosmetic tube design

Modern plastic cosmetic tube is not only limited to simple physical design, more is to enable consumers to achieve rich and all-round product experience. The article starts from the moderate, analyzes the concept of moderate, plastic cosmetic tube manufacturers in the design of plastic cosmetic tube and goods, plastic cosmetic tube and consumers between the most appropriate degree, interpretation of modern plastic cosmetic tube design in the psychological effect of consumers.

Plastic tube cosmetics design experience the plain to slick to return uncut jade to put in this process, now the plastic tube cosmetics design has developed into a discipline, a from the design of multiple functions to aesthetics research subject, by color, illustration, form, style and other various means to create unexpected products plastic tube cosmetics, it is not just The coat of the object also shoulders the heavy task of marketing, and even conveys a kind of feelings.

In recent years, many plastic cosmetics tube design competition on the work that shows itself, has not been limited in simple physical design, more is to let consumers achieve rich, all-round product experience. This kind of experience is not to touch, listen to, or taste products in the traditional sense, but to achieve more real product experience through all-round integrated presentation. There's a word hidden in the middle -- moderation, looking for moderation between the plastic cosmetic tube and the product, looking for moderation between the plastic cosmetic tube and the consumer.

A plastic cosmetic tube design in moderation

What is moderation? Moderation is fit, keep the limits of matter and quantity, plastic cosmetic tube manufacturer only within a specific limit, things can maintain its own existence, beyond a specific range, will be transformed to its opposite. The grasp of this limit is the size of the relationship between some specific standards of human physiology or habits. In the limit, quality and quantity influence each other and are inseparable. They cannot be "too" or "not as good as". Flowers look at half open color, wine drink slightly drunk like gods, this is the best attitude; It is the best communication, moderation is a knowledge, but also a way of survival.

In the modern commodity society with the same kind of goods emerging in endlessly, plastic cosmetic tube has become an important weapon in the competitive market of products. In the battlefield without smoke of gunpowder, "knowing yourself and knowing your opponent can win a hundred battles without danger", and the inner touch of consumers is the key. And moderate plastic tube cosmetics manufacturers to explore is how to grasp the plastic tube cosmetics properly take on the characteristics of the product, and this feature properly communicate to consumers, cause consumer interest and accurately on the consumer's psychological identity, the need to constantly consider plastic tube cosmetics design materials, structures, and quality of the graphics, color and so on various aspects Balance the quantity, find the limit that suits consumer psychology, realize final unification.

The moderate grasp of plastic cosmetic tube is a method and means to cater to consumers, is the limit control law between people and people's subjective thinking, is a necessary factor for plastic cosmetic tube works to survive in the market. In the plastic cosmetic tube beyond the physical design, plastic cosmetic tube in the moderate law of the need to product plastic cosmetic tube design in the graphic design, illustration style, structural creativity and other related content of the global grasp, so that the whole design in the process of consumer experience to achieve the proper range of comfort.

Two, the moderate embodiment of plastic cosmetic tube design

Moderate in the design of plastic tube cosmetics is not a rational data presentation, no fixed scale or proportion, but purely psychological measure, guided by the psychological reaction caused by normal rule, it is the geographical, cultural, religious, and target customer group aesthetic preferences, such as lead, is a kind of experience of consciousness.

1. Plastic cosmetic tube must grasp the appropriate embodiment of visual design

As the first element of visual design, color is an important language in the process of plastic cosmetic tube design and communication. As early as in primitive society, color was regarded as the mark of all living things between heaven and earth. With the development of society, color no longer confuses human beings, but at the same time, it produces direct or indirect physiological effects on human beings through sensory contact, and thus has some fixed conscious responses in people's hearts. Such as bright red can let a person blood pressure, heart beat faster, deep red, restore the heart, blood pressure to drop, while will affect the taste buds reddish produce sweet, this is the color effect of the stimulus of eeg and physiological reaction, so the color gradually formed a kind of emotional content of their own, the designer will be the color of abstract emotional content corresponds to different commodities, to guide consumers into Lines symbolize association and memory. Color, therefore, from the appearance of brightness, purity, color and other visual information into representative emotional language symbols, to lay a symbolic role, the causality is that people live for a long time practice gradually established law, as well as a way of visible from the law, color and emotional association is to have a certain amount, large or small, will change the final message, This is called moderation. In the design of plastic cosmetic tube, color is equivalent to the first statement of the product, when the "amount" of color and the "degree" of the product is consistent, consumers can easily identify the plastic cosmetic tube to explain the information. Arnheim, an American psychologist, pointed out in his analysis of psychological and artistic systems that "vision is not only a kind of watching activity, but also a rational inner activity and thinking process."

Although different people watch the same plastic tube cosmetics works with different inner activities and the process of thought, this is the different living environment, visual experience and accept knowledge and ideas, as a result of the different but same, so-called "datong" is a common, are the guide of consumers know commodities, judgment, and "small" is part of the personality, plastic tube The design should first grasp the "great harmony", accurately show the visual information of the product, which is the basis of the design of plastic cosmetic tube.

2. Plastic cosmetic tube must grasp the appropriate embodiment of structural creativity

Plastic cosmetic tube design as a medium to convey, not only through vision, but also interactive touch to complete the transmission task, which is a more important part of plastic cosmetic tube design -- plastic cosmetic tube structure design. Compared with pure visual media, plastic cosmetic tube has more interesting and creative ideas, and the "brainstorming" of interactive modules has become the focus of more and more plastic cosmetic tube design. In addition to functional functions such as transportation and protection, the first step in direct dialogue with consumers is the interesting presentation of plastic cosmetic tube design, in which the structural creativity plays a direct guiding role. Plastic cosmetic tube structure creative is plastic cosmetic tube manufacturer based on user experience design, even the simplest cosmetic tube wholesale, when consumers touch open the moment, laid the interaction with it. The exploration and attempt of the structure of modern plastic cosmetic tube has become the entry point of the creative plastic cosmetic tube, combining with graphics, colors, materials and so on, greatly enriching the plastic cosmetic tube industry. Also, for consumers, they will also depend on the structure of plastic tube cosmetics, have sensory stimulation through appearance and interactive experience, formed the basic positioning of the commodity in mind, most of the time is the separation of product and the location of independent, this needs us to grasp the intrinsic well commodity explicit moderately, to effectively analysis and experience of inner goods, transformation and stylist The role of consumers, in the feeling and presentation of the same, clever and accurate interpretation of goods, this is the plastic cosmetic tube structure creative moderate requirements. Such moderate requirements should not be "less than". Without interesting interactive ideas, there will be a lack of communication links with consumers. Under the visual impact of dazzling things in eyes, goods will soon be submerged and forgotten. On the contrary, "excessive" structural creativity not only brings bloated and wordy "anti-era" design, but also wastes resources, destroys the environment, violates the "people-oriented" design concept, and is disliked by consumers, thus leading to the bad luck of leaving the market. Plastic tube cosmetics manufacturers, therefore, accurately grasp the commodity information, from the perspective of consumer, the consumer expectations, explore the products use environment simulation of the plastic tube cosmetics and consumer interactive experience, looking for the "spark" between the two points, realize the hair-trigger moderation, such is the modern plastic tube cosmetics need to creative effect.

3. Plastic cosmetic tube must grasp the appropriate expression of emotion

The so-called "from the mind", plastic cosmetic soft line manufacturers of the reaction to the surrounding things is often because of the change in the heart, this change is people consciously or unconsciously accept the surrounding information, information stimulation drives people's thoughts, stimulate people's response and demand for information. In the modern society with abundant materials, the reason for buying goods has changed from "demand" to "desire". With the rapid development of society, people are excessively used. The strong pressure of life makes people need emotional buffer all the time, and shopping is a simple way to buffer. Therefore, modern plastic cosmetic tube design in addition to the protection of goods, more is to present the external aesthetic enjoyment and emotional expression, contact and interaction with consumers to stimulate emotion, comfort psychology.

In addition, the rise of e-commerce also makes plastic cosmetic tube emotional expression becomes particularly important. Can't direct contact with touch of consumer goods, needs to use virtual information in our brain to form the basic form, the form in consumer associations, is with the consumer emotions and ideas, so can form a kind of emotion, how to grasp the emotional and commodities of state between the harmony, the harmony between emotion and designers purpose, which requires a "moderate" Control. In the "open" box you hear the beginning of a story, it touches you, you're currently at the resonance of a story, but also because of the story you choose to take home, although this touches is stylist is attached on the goods, but it due to the goods, as goods shipped, this is the "degree". Similarly, "over" and "less than" are both terrible ends of expressing emotion. Goods without emotion can only make consumers a cursory glance, excessive interpretation of a certain emotion not only can not resonate, but also cause bored feeling and cumbersome feeling, unable to touch the sensitive area of consumers. Spiritual needs are delicate and euphemistic, and emotional supplements are also private and implicit. Only when we grasp and interpret them properly can we have good psychological effects with consumers.

Three, the moderate value in the design of plastic cosmetic tube

1. Plastic cosmetic tube manufacturers cater to cognitive awareness and accelerate the promotion of products

Cognition is a process in which people acquire knowledge or apply knowledge. It is a process in which external information is processed and then thought after entering the brain. From birth to adulthood, the environment, family, culture, education and other external factors will produce a significant state of consciousness for people. After receiving a variety of external information input, people will be transformed into internal psychological activities through brain processing, and then dominate human behavior. The whole process is a long process of accumulation, the formation of the cognitive concept is also after accumulating the concept of relatively fixed form, and the proper control of plastic tube cosmetics on the plastic tube cosmetics design to cater to the inherent concept, through the graphic, color, structure, emotion and so on, deduce the goods properly in some form, to produce goods consumers want in my mind Looks like. This is the most natural way for consumers to accept goods, which will accelerate the promotion of goods in the market.

2. To achieve good interaction with consumers and replace the "hardness" of physical state with the "softness" of spirit

Moderation itself is a psychological response, is perceptual, it combined with plastic cosmetic tube design elements and links to find a point of mutual resonance with consumers. In today's society where material needs rise to spiritual needs, commodities are no longer a cold object on the container. They have character, feelings and stories. They express the spiritual demands of brand owners and accept the emotional expression of consumers. Therefore, as a commodity "spokesperson" plastic cosmetic tube needs to undertake the task of spiritual communication, which is the demand of the market, is the development trend of modern plastic cosmetic tube. Moderation in the design of plastic cosmetic tube is to think about how to accurately hit consumer psychology, to achieve the most comfortable resonance with consumers, so that the goods can better affect the hearts of consumers.

3. Reinforce consumers' memories and occupy a more stable commodity market

Plastic tube cosmetics manufacturers can really touches your soul can be carved in the memory, and moderate control in the design of plastic tube cosmetics is psychologically to resonate with consumers, naturally into the lives of consumers, become a participant in the consumer's life, even if it is a moment, will impress in consumer memory, sometimes this impression is deep The demand for goods, then, becomes fixed when memories cannot be erased. In the competitive modern market, it is particularly important to fix their own customer groups, only physical attraction has been far from enough, plastic cosmetic tube manufacturers are fully rooted in the hearts of the people is the means to occupy the market in the future, is the most ideal result of stable commodity market.