cosmetic tube design attributed to consumer psychology

In the context of rapid economic development, the consumption concept of young consumers has changed accordingly with the improvement of living standards. Skincare is a necessity of life and a product that can enhance the sense of self-improvement, which contains huge business opportunities. In the skincare market, consumers not only care about the functionality and practicality of the product itself but also about the visual feel of the product and the texture of the cosmetic tube. Inside and outside the skincare brand overwhelmed, in the condition of having the same function, the cosmetic tube has become a key factor to determine the product in the market fierce competition to stand out. Therefore, the cosmetic tube is no longer a simple technology, it has become a complex cultural process, symbolizing the brand's philosophy and culture of the story.

Cosmetics are an important part of people's daily lives, and it has important functional and emotional attributes

Cosmetics are an important part of people's daily lives, it has important functional and emotional attributes. The cosmetics industry can be summarized as a family of products that enhance consumers' experiences in health, beauty and well-being, including skin care, hair care, cosmetics, fragrances and other makeup products.

With the rapid development of the global economy, cosmetics are gradually becoming a mainstream product for people's fashion consumption. The cosmetics market has good prospects for growth, and with the rapid development of the cosmetics industry in recent years, cosmetics consumption has shown an increasingly sophisticated trend. In the cosmetics industry, there is a wide range of products and fierce competition in the market, and many companies rely on different forms of cosmetic tubes and advertising to attract consumers. As the demand for cosmetics continues to grow, so does the market for cosmetic tubes. In the process of actual consumer shopping, the cosmetic tube is one of the important factors that determine whether consumers buy the product, therefore, the cosmetic tube design of cosmetics is mentioned to a very important position. The design of cosmetic tubes needs to consider a variety of factors, of which the basic function is to protect the cosmetics themselves, but also need to consider the supplier's ability to supply, consumer acceptance and environmental protection factors. According to the development trend of cosmetics and its cosmetic tube, the modern cosmetic tube of cosmetics in the selection of cosmetic tube materials and containers, cosmetic tube container structure and design, etc., plastic materials and composite materials due to the wide range of raw materials to obtain sources, light quality, durability, ease of production and design, etc., in the cosmetic tube application ratio are increasing.

What are the cosmetic tube materials that we usually use in cosmetics?

Many people know that most of our current cosmetic tube with a tube cosmetic tube, so the benefits of cosmetic tube is easy to carry, and not easy to waste, just like our face wash, because it is a tube, even if it is relatively large cans are also convenient to take away, there is also the time when there is almost no more, the squeeze can also be used a few times, which is also the benefits of a squeeze tube.

How about the cosmetic tube material? That must be used is non-toxic and tasteless, and be strictly disinfected before it can be put into use, because it is generally filled with cosmetic ointment, which we use in the face of skincare cosmetics, toothpaste, etc., must focus on health issues.

Now the popular cosmetic tube material mainly has different kinds of plastic tubes, respectively: aluminum squeeze tubes, all-plastic composite tube, plastic co-extrusion tubes, and sugarcane squeeze tube respectively. These main materials of plastic tube or cosmetic tube or sugarcane tube have their own advantages and disadvantages. More commonly used is plastic tube, plastic tube is widely used in the cosmetic industry, such as shampoo, conditioner, hair dye, toothpaste and other cream cosmetics cosmetic tube, as well as the pharmaceutical industry, creams, ointment products cosmetic tube. And plastic tube cosmetic tube is economical, convenient and easy to carry. Even if the whole body is squeezed with high intensity, it can be restored to its original state and keep a good appearance. And there are data showing that 60%-70% of the tube for the cosmetics industry, 10%- 15% for the pharmaceutical industry, and about 5% for the food industry. So in fact, the cosmetic tube is not only used in the cosmetics industry, in other industries are also very much in need of this tube type of cosmetic packaging, because it has more advantages, and the wholesale squeeze tube price is also relatively cheap.