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Le bee network own brand mobile terminal sales have PC
by：Lisson
2020-11-25
Bee network released recently, the cosmetics electric music, said its orders on the mobile end have accounted for % ~ % of total orders.
In addition, own brand performance is very strong, and on the mobile end sales accounted for more than a PC.
According to le bee network wireless for her to introduce, according to le bee network wireless for her, Bruno lafont in bee network, mobile terminal has been layout Bruno lafont group-buying, Bruno lafont summer version of mobile client, the user has exceeded the total.
Mobile terminal users and the PC coincidence degree is high, this time last year about % of users both in PC shopping and shopping in the mobile end, this year the proportion had risen to %.
In addition, le bee network guest unit price, product gross margin, on the mobile end user shopping frequency, such as conversion rate index is higher than that of PC.
Guest unit price, conversion rate than about % higher than that of PC.
This is largely derived from mobile end users higher loyalty and more specific shopping needs.
Mobile end users often choose direct search products, has more clear the directivity of the products.
Bee network said, now happy bee network on the mobile end product SKU, price, activities and PC, but the user personalized recommendation is more mobile terminal characteristics, purchase process.
Mobile terminal is mainly occupied users more fragments of time, can meet the demand of mobile device characteristics and service.
Edit: jingjing
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