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Cosmetics packaging bottle design analysis

2021-05-29

In order to open the market, cosmetics packaging and design is undoubtedly a very important link. Therefore, cosmetic packaging and design must fully cater to women's psychology of beauty, that is to say, each cosmetic packaging must be able to be implemented with exquisite standards.


Cosmetics packaging is often the use of a variety of bottles and cans to packaging, of course, the surface of all kinds of bottles and cans is also to have beautiful patterns, but also to a variety of delicate drawings for decoration. Women in modern society are delicate in heart, rich in emotion, and have rich and powerful associations and the ability to compare and show off. The advanced cosmetics is also one of the female friends of a kind of goods, therefore, cosmetics packaging should make full use of the design and text of various patterns on the glass bottle packaging to stimulate the female's association of the effect of the pre-packaged content.


The more exquisite cosmetics packaging can stimulate women's psychology of beauty, so that consumers have a sense of superiority, and even a kind of vanity. This is also why the more advanced cosmetics, the more beautiful the packaging of cosmetics. Women's psychological pursuit of beauty is particularly prominent. In this society where everyone loves beauty, women need more effective and positive cosmetics to satisfy their love of beauty. If women see the packaging of all kinds of cosmetics so crude, then they must doubt the effect of this product, even they disdain to use this low-grade cosmetics.

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Cosmetic packaging has not only become the container of cosmetics, but also shoulder the role of stimulating consumers to buy psychology. At present, cosmetic packaging design has been more and more beautiful, in line with the direction of practical art development. Cosmetics are now packaged in bright colors, fonts in various Roman words, both to reflect its mystery, but also, to show its bright colors, to stimulate the desire of women to buy.



It is possible to combine the advantages of bottle and bag by welding a sealing cover on the flexible packaging of cosmetics. This kind of packaging mainly has three forms :(1) welding in the bevel, is currently the most popular way in the European market, easy to dump, easy to fill, shelf display good-looking characteristics, generally used for more than 300 ml of supplementary packaging. (2) Welding on the top, more popular in Japan, generally used for small packages of products less than 100 ml. (3) welding on the plane, very common in the United States, mainly used for large capacity (1 gallon to dozens of gallons) of industrial packaging, outside the general carton.


According to the function to distinguish, the design of flexible packaging used in cosmetic products can be divided into supplementary packaging and final packaging. Supplementary packaging refers to: bottle packaging as the use of packaging, with the design of flexible packaging as the second or more supplementary content of the packaging. Final packaging refers to: there is no other use of packaging, the design of flexible packaging is the consumer's final use of packaging. It is worth noting as a complement


For China's inland market, the third is mainly used for industrial products, and it will take some time for China's industrial enterprises to update their technologies and concepts, so there will be no obvious market development in the short term. But the first two kinds of packaging methods due to the efforts of several large companies to promote, has a good performance in the market, I believe that with the improvement of domestic bag-making welding technology, there will be a great market potential.


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