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Overview of Cosmetics Tube Design Knowledge

2021-05-29

There is a great variety of cosmetics tubes from various cosmetic tube manufacturers, especially for women. As the competition in the cosmetics market becomes more and more fierce, the major cosmetics tube manufacturers have made great efforts in packaging and publicity of cosmetics in order to expand the sales share of their products. The function and role of cosmetics are becoming more and more detailed, and there are more and more cosmetics with comprehensive functions. The grade difference is very obvious, and the packaging form is dazzling. At the same time, in order to better publicize their products, various businesses have carried out their own classification and packaging of cosmetics, which are suitable for their own characteristics. The name of cosmetics is various, the function is different, but in terms of its external form and packaging adaptability, there are mainly the following categories: solid cosmetics, solid granular (powder) cosmetics, liquid and emulsion cosmetics, cream cosmetics, etc..

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1. Packaging of solid cosmetics. There are relatively few kinds of solid cosmetics, mainly eyebrow pencils, powders, all kinds of lipstick, etc. The packaging of this kind of cosmetics is simple.


2, solid granular (powder) cosmetics packaging. This kind of cosmetics mainly have powder foundation, talcum powder and other granular (powder) products, often used in the packaging of the main carton, composite carton (mostly cylindrical box type), glass bottle (wide mouth, small), metal box, plastic box, plastic bottle (wide mouth, small), composite film bags. In general, the packaging container to be fine decoration printing, at the same time, in the use of plastic and metal container packaging, often with the printing of fine cartons with it.


3. Packaging of liquid, emulsion and paste cosmetics. In all cosmetics, this type of cosmetics and the number of the largest, the packaging form is very diverse, mainly have: various shapes and specifications of plastic bottles (generally through fine decoration printing); Plastic bag of composite film bag (often used for the economy of cosmetics or the packaging of low-grade cosmetics); Glass bottles of various shapes and specifications (including wide mouth bottles and narrow mouth bottles, generally used for the packaging of high-grade cosmetics or cosmetics that are volatile, permeable and contain organic solvents, such as nail polish, hair dye, perfume, skin toner, etc.). For the above kind of packaging form, sometimes also use with color printing paper box, and color printing paper box together to form cosmetics sales packaging, in order to improve the grade of cosmetics.


4. Spray packaging of cosmetics. Spray packaging is accurate, effective, simple, hygienic and can be used quantitatively on demand, etc. It is often used in the packaging of high-grade cosmetics and cosmetics requiring directional and quantitative use. Cosmetics such as hair mousse and hairspray are packaged in this form. The commonly used spray packaging containers mainly include metal spray cans, glass spray cans and plastic spray cans, etc.


In combination with the above situation and the development trend of cosmetics and its packaging, the modern cosmetics packaging has the following characteristics in terms of the selection of packaging materials and containers, the structural design of packaging containers and the decoration design of packaging containers.


1. Plastic materials and composite materials are increasingly used in cosmetic tubes, and the modeling design of packaging containers, especially plastic bottles, tends to be diversified.


2. The use of glass bottles is restricted. Due to the intrinsic defects of glass bottles (e.g., than the major, fragile, etc.) for general cosmetics, if use plastic material or composite material instead of glass containers for packaging, plastic containers or composite containers are often adopted to packaging, for high-end cosmetics or volatile and vulnerable cosmetics fragrance, such as perfume, general or using glass bottle to packing.


3. The variety of packaging container specifications to meet different levels of consumption. As competition in the cosmetics tube market intensifies, manufacturers are investing more and more in the cosmetics tube. For middle and low grade cosmetics, in order to meet different needs, the size of the packaging container is diversified, to facilitate the choice of consumers; For high-grade products, small capacity packaging is adopted to meet the needs of low-income people, especially to meet the curiosity of young girls caused by the consumption psychology.

4. Serialization of cosmetic tube design. The so-called serialized packaging design refers to the same category of commodity packaging design based on the premise of uniform trademark pattern and font, with different colors, water patterns or different shapes and structures as the key tone. The requirements of the same are different in the same, the same in the different, both diversified and integrated.


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In the practical application of cosmetics tube, there are generally two situations. One is that cosmetics of the same brand and different functions are packaged in complete sets in a series to facilitate consumers' purchase, while the overall price is lower than the total price of individual purchase. For example, a series of cosmetics of a brand, maintain the overall design style, and then use a larger container, a variety of cosmetics for collection packaging, as a sales unit for overall sales; Two is: the same brand, the same main function, but different auxiliary functions of a series of cosmetics, or the same brand, the same function, but different formula of a series of cosmetics, in the packaging design of the serialization design. For example, a variety of moisturizing cream of a brand, its main function is to protect skin, but the auxiliary function is different, and then a variety of cleansing milk of a brand, its function is to clean the face, but the formulation of the manufacture is different. For this kind of series of cosmetics, in the packaging design, should conform to the characteristics of series packaging design, not only to achieve the role of series of packaging, but also conducive to the choice of consumers. 5. Cosmetics tubes are increasingly responsive to the need for personalized development. The packaging of cosmetics must correctly convey the characteristics of cosmetics required by the consumer needs of different personalities, and show the aesthetic taste of different groups of people, so as to successfully achieve the sales of cosmetics. 6. Some cosmetics such as mousse, perfume and other products are packaged in the form of spray packaging to facilitate the use of consumers. Cosmetics tube packaging from cosmetic tube manufacturers pays more and more attention to the structure of the container and accessory design, so that consumers in a variety of environments easy to hold, easy to access, easy to quantify. Tips for the new Cosmetics Tube Packaging app


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