Analysis on the design of experiential cosmetic tube with consumer as the center

With the continuous improvement of material living standard, people need higher quality cosmetics consumption experience, and the significance of experiential cosmetic tube design is to continuously improve user experience satisfaction, experiential product cosmetic tube design can bring consumers unique sensory experience and interesting use experience. So as to trigger consumers to think or awaken their memories of the emotional experience. In this article, the cosmetic tube manufacturer expounds the significance of experiential cosmetic tube design, analyzes the characteristics of experiential product cosmetic tube design, and studies three methods of consumer experiential wholesale cosmetic tube design.

People need higher quality consumption experience, including the improvement of quality of all aspects of demand, such as clothing, food, housing and transportation. It can be seen that today's consumers pay more attention to get personalized consumption experience in the process of consumption, which means that the value orientation and consumption motivation of goods have undergone essential changes. This leads wholesale cosmetic tube manufacturers to grasp user needs in cosmetic tube design, and on this basis, analyze and study the psychological motivation and influencing factors that lead to consumer buying behavior, and constantly improve the satisfaction of user experience, so that the experiential cosmetic tube design is more and more important. Experiential cosmetics tube refers to the fully application of new cosmetics tube materials and technology, closely linked to the tube cosmetics manufacturers products and consumers, and actively guide the consumer to participate in interactive products, so as to realize the traditional single information function transfer tube cosmetics breakthrough, maximum zone to the user active interesting can even cause user think cosmetics tubes.

1. The significance of experiential bulk cosmetic tube design

Experiential cosmetics tube design study for the enterprise brand image has important role in propaganda, experiential cosmetics tube in the tube cosmetics design in the field of development and application is in its infancy, experiential cosmetics tube design reflected the current society required creativity and humanity needs, and presents a new aesthetic experience, And the traditional sense of cosmetic tube design is more to protect and accommodate the role, in this process, the product cosmetic tube itself basically has no "two-way communication" with consumers, or the degree of interaction between the two is low, while the experiential cosmetic tube design is integrated with humanized thinking and interactive design, Customized cosmetic tube can meet the emotional needs and sensory experience of consumers.

2 features of cosmetic tube design for experiential products

2.1 Cosmetic tube manufacturers bring consumers unique and stimulating sensory experience

Sensory experience is the most direct and intuitive experience that cosmetic tube gives consumers, which is the sensory impression that stays in the sense level before consciousness. Experience type cosmetic tube because had the condition that participates, bring user more individuation, more stimulate sensorial special experience.

2.2 Cosmetic tube manufacturers bring consumers interesting use experience

The interesting participation process will leave a deeper impression on consumers, effectively promote corporate publicity and enhance brand image.

2.3 Cosmetic tube manufacturers trigger consumers to think or awaken their memories of emotional experience

The experiential cosmetic tube will make a product subject and the object contact it emotional connection, for the object, the product is given a special meaning, as a special existence, is a kind of emotional sustenance, a carrier, a symbol and symbol, a memorial. In this way, the cosmetic tube of the product comes to life and is unique and precious to the customer.

3. Design method of consumer experience cosmetics tube

Excellent cosmetic tube design can not only meet people's "needs", but also grasp people's inner desire, and can reflect their yearning for a better lifestyle. If a product cosmetic tube can bring users a surprising and exciting consumption experience, it will certainly play a positive role in improving product sales. In addition to consider the differences between the characteristics and attributes of different kinds of products, as well as the needs of the target consumer groups are also diverse, so the product cosmetics tube to present the consumer experience needs to be clear market positioning, and on this basis, the use of various means to express.

3.1 Wholesale Cosmetic Tube Design method of instinctive level experience

As the most basic experience, the instinctive level of experience has been produced when consumers come into contact with the product. Therefore, when designing the instinctive level of experience, cosmetic tube suppliers should give full consideration to the elements that make people feel comfortable. For example, cosmetic tube suppliers use highly saturated colors to give users a strong visual impact. However, the design of instinctive experience should also highlight the value of "experience" and emphasize the interaction between the cosmetic tube and people, so as to make the product stand out from other homogeneous products.

3.2 Cosmetic tube design method of behavioral level experience

In the design of behavioral level experience, cosmetic tube suppliers should first consider the function of cosmetic tube. After meeting the basic protection function of cosmetic tube, they should observe and analyze the way users use cosmetic tube and improve the problems that affect consumption experience. Excellent design makes people's eyes shine, only cosmetic tube suppliers make the interaction between cosmetic tube and users become more interesting, in order to explore the potential needs of users, cosmetic tube suppliers designed by the cosmetic tube more temperature.

3.2.1 Improve the original structure to improve the use experience in wholesale cosmetic tube

Consumers in the tube and cosmetic contact link in the process, will produce the emotions and feelings, perhaps existing cosmetics tube design cannot meet the emotional needs of the consumers, which requires cosmetics tube suppliers on the basis of the original structure was improved, continuously improve the details, to the user with delicate care, so as to improve with experience. For example, creatively improve the opening way of cosmetic tube, so that users can have more interesting and innovative emotional experience in the whole process of using cosmetic tube.

3.2.2 Cosmetic tube suppliers expand the use function of cosmetic packaging and enhance the fun of interaction

Today, fun is a good selling point, fun cosmetic tube design can quickly capture the user's attention, focus on the integration of products and cosmetic tube atmosphere. Therefore, on the basis of satisfying the basic functions of cosmetic tube, how to improve the attractiveness of the product is a problem worth thinking about. Cosmetic tube designers can change the design ideas, emphasize the expansion of the use of cosmetic tube function, learn to exchange identity with consumers, transpose thinking, fully seize the desire of consumers, design an interesting cosmetic tube. At the same time, science and technology can be used to increase the novelty of the cosmetic tube, so as to effectively enhance the interaction between users and products.

3.3 Cosmetic tube suppliers reflect on the design method of hierarchical experience

As the highest stage of user experience design, the reflective experience contains the shadow of experience. During the use of cosmetic tube, it is connected with the thoughts of individual or group users, thus triggering the self-thinking of users and highlighting the value in consciousness. An emotional cosmetic tube will always leave a deeper impression on the user and enhance the brand's appeal. Another starting point of reflective design is to make the design of cosmetic tube evoke consumers' emotional memories of past experiences and give users a deeper consumption experience. Once the cosmetic tube has an emotional connection with the user, it has a special meaning for the user.

3.3.1 Cosmetic tube suppliers create interactive experiences to motivate users

Satisfies cosmetics tubes in basic use function, on the basis of cosmetics to create user interactive experience and cosmetics tubes tube suppliers will make the whole process of using more rich interesting, the development of other features mentioned above and experience of the use function of behavior layer development has a fundamental difference, it is more of an emphasis on the user's subjective initiative, Users need to participate in the interaction independently, which will fully mobilize the enthusiasm of users to participate, stimulate the creative vitality, and meet their pursuit of creative experience and personalized experience.

3.3.2 Cosmetic tube creates emotional experience to trigger users' thinking

For users, the experience that the cosmetic tube can trigger their thinking is the basis for establishing a deep connection with the cosmetic tube. By creating a unique emotional experience, highlighting the personality and personal service, it will not only greatly improve the satisfaction of consumers, but also effectively capture the hearts of users and trigger repeated consumption. Moreover, the non-replicability of such emotional experience can better reflect the taste and life concept of specific consumers, so they are more likely to become loyal customers.

3.3.3 Wholesale cosmetics tube is designed to create personal experience to highlight user value

In the Internet era, people pay more and more attention to get rid of mediocrity in life, pursue self and emphasize personality. In such a trend and background, before the design of cosmetic tube, the division of service objects is more and more refined. In recent years, the rise of minority culture, the original social mainstream of the puff and cater to the consciousness of more and more dilute, therefore, for different consumer groups designed for the cosmetic tube can not only meet the personalized needs of users, but also become a reflection of personal taste. Cosmetic tube suppliers through understanding the target consumer's knowledge and skills, living habits, behavioral preferences and other aspects, and take this as the starting point, the design of cosmetic tube in line with user needs, this kind of cosmetic tube with their label and characteristics can highlight its value.