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How the shapes of custom cosmetic tubes influence consumer behavior

2021-12-07

Custom cosmetic tubes are one of the most important sources of marketing a cosmetic product. It is the first thing that a customer sees, and it can influence their decision to buy a product. However, keeping up with consumer behavior is never a static process. In order to stay ahead of the competition, companies need to constantly update their wholesale cosmetic tube designs to reflect the latest trends. And the shape of your wholesale cosmetic tube plays a huge role in the overall design of your brand.

Cosmetic packaging tubes are critical in attracting consumer interest in a product. We believe that it's important to not only look at the packaging itself but also see how it interacts with the competitive landscape and the consumer. So if you want to learn more about how the shape of your wholesale cosmetic tube will influence the consumers, read on.


The psychology behind custom cosmetic tubes


Before we discuss the psychology of custom cosmetic tubes, it's important to note that consumers deserve a great experience with both primary and secondary packaging. Consumers should be able to identify products by shapes and colors easily. 

Cosmetic tube manufacturers say that how a product is packaged can greatly influence how someone will react to it. The design, shape and structure of the packaging can play a major role in whether or not someone decides to buy the product.

YouTubers with millions of subscribers are regularly attracting tens of thousands of views just by making cosmetic unboxing reviews. Increased ease of access and a positive experience in opening a product is what attracts millions of viewers to these channels. Easy-open and re-closable packages in shapes that can be easily stored appeal to consumers who want an easy and positive experience when opening and using the product.


Impact of feminine and masculine cosmetic packaging shapes

The shape of the custom cosmetic tubes is a major factor in how consumers will perceive your product. The shape of cosmetic packaging tubes directly impacts consumers’ perception of the product inside and is particularly critical when appealing to consumers' needs for health and wellness.  A package shape that reflects an active lifestyle will be perceived positively by the targeted demographic, motivating them to purchase it. 

Also, men are naturally attracted towards cosmetic packaging tubes that display their masculinity while women prefer packaging that isn't too raw. Something with softer finishes may be more appealing in this case. Packaging shapes should communicate the product features and benefits directly without words overwhelming the overall brand image. Considering all aspects of your custom cosmetic tubes, including substrate and color as well as shape and texture is critical when creating new products that will appeal to male or female market segments.

Budget always comes into play during this process. This is why we make sure our team understands your requirements in order to create a unique shape that speaks volumes about what consumers will find inside each time they pick up your box. The first step is discussing your vision and goals with an expert in order to create a packaging shape that captures attention from consumers looking for something different and eye-catching.


Shape communicate product quality.

Another way to communicate to consumers that they are purchasing a high-quality product is by using luxurious finishes and textures. This can be done by using high-quality materials for the custom cosmetic tubes, as well as an elegant finish. Additionally, creative design can also signal to a customer that they are making a wise purchase. When all of these elements are used together, it creates an air of exclusivity and luxury that is associated with high-quality products. 

A good example of this is Apple. Their products always have a smooth, high-quality finish and their branding is easily recognizable. This gives consumers the assurance that they are getting a high-quality product. 

For this reason, compact, detailed cosmetic packaging tubes are most often associated with higher-quality products. The use of these packages is so common in the market that they have actually become consumer expectations when it comes to luxury goods. Consumers are so used to seeing luxurious items packaged in a specific way that it seems almost tacky and low-quality when they see any baggy packaging. That’s why, the shape of cosmetic packaging tubes must match or fit around the structure of the product, and both need to fit within a retailer's standard space dimensions.

But this doesn’t necessarily mean that large custom cosmetic tubes will always have a negative impact on consumers. Sometimes large packages give the feel that the consumers are getting more than they are paying for. Larger packages can also signal that a product is of high quality because it takes more time and effort to produce a large package than a small one. This is not to say that smaller packages are not high quality, but rather that larger packages often communicate quantity and quality to consumers.


Role of colors in cosmetic packaging structures

The power of color in wholesale cosmetic tube design can be used to attract customers' attention. People generally decide what items to buy based on their gut reactions to the color schemes on display. Our team understands that choosing the right color scheme can mean more sales for your company and that is why we do not simply rely on standard colors when designing our packages. There is a fine line between innovation and complexity. So choose wisely!


Final words

We recognize that consumers are drawn to innovative shapes, but they also want practicality in the opening, closing, and storage. Our team is dedicated to designing cosmetic packaging tubes that are both innovative and practical.

If you're looking for cosmetic tube manufacturers that can help you create custom cosmetic tubes that can impact consumer behavior deeply, you are at the right place. We have the experience and knowledge to help you with all of your packaging needs, including unique embellishments and techniques. So let’s schedule a call and start working on your exciting project.



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