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Why color strategy is important for your squeeze tube packaging

2021-12-05

When it comes to emotions and psychology, colors are the most effective weapon in the arsenal of marketers. Colors subconsciously impact the decision-making of consumers. Colors are much more than just a decorative aspect nowadays. Instead of following intuition, choose a color strategically on your squeeze tube packaging that will help your product stand out on the shelves. When choosing these colors, it's important to include all three dimensions of color, hue, value and chroma. The most captivating cosmetic squeeze tubes wholesale is the one that is emotionally appealing and has a sense of intrigue.

If you are a little smart with your colors, you can increase your sales substantially. We have been a cosmetic squeeze tube manufacturer for many years and have seen many brands achieving great success due to an intelligent choice of colors on their cosmetic squeeze tube. Here are a few insights into how you can do the same with your cosmetic squeeze tubes wholesale.


Dimensions of color:

Colors have emerged as a completely separate field. Here are the dimensions of colors that you will have to consider while choosing colors for your squeeze tube packaging.

HUE: Hue is the dominant color family. Mainly, primary and secondary colors are considered hues. If you have a bright lime green cosmetic packaging squeeze tube with a dark background, you have a scientifically-proven better chance at getting the customer’s attention. If you find yourself in a situation where you don’t know which hue to use to differentiate between your product and its competitors, try adding more white space or increasing the value.

VALUE: Value is how light or dark a color is. It can be used to create contrast on the shelf and also add visual weight to your cosmetic squeeze tubes wholesale. If you have a bright squeeze tube with a dark hue, adding more white space will make it look like it pops off the shelf. It will also draw attention away from any competitors that may be using similar colors.

CHROMA: Chroma is how intense or muted a color is. This dimension can be used to evoke excitement or calmness, depending on what you’re going for.

By using all three dimensions of color in your squeeze tube packaging, you can create an eye-catching product that stands out against the competition.


The significance of colors:

Color is the first thing that the customer sees on cosmetic squeeze tube packaging and is a vital marketing tool. If colors are chosen wrongly, they will repel consumers to make a different purchase decision. Researchers found that even if the same product was sold in two different colors, there's a 60% probability that more people will buy it in one color than in another.

Consumers find brands with less saturated colors more trustworthy and thus more appealing than those with brighter hues. Another big consideration for color is contrast, too much of any color can result in chaos on a shelf. A study found that color is one of the most influential factors for consumer decision-making.

The reason for this is that color registers in consumers’ brains subconsciously and instantaneously. This means that if you want to make a good first impression on a potential customer, the color of your packaging is going to be one of the most important factors to consider.

The Coca-Cola Company's signature color is red. If the company suddenly switched to a different color, such as blue, it would no longer be identifiable with the same ideals and values. This would make the brand lose its iconic status in society.


Target customer:

The key to every marketing plan is understanding your target audience and making sure that you're catering to their needs.


So when it comes to choosing colors for cosmetic squeeze tube, color strategy is important in order to appeal specifically to the consumer and get your product noticed on the shelf.  Studies have shown that up to 90% of snap judgments about a product are based on its color alone. This means that if you want your cosmetic squeeze tube packaging to stand out, you need to choose colors that will catch the consumer’s eye. 

So, how do you choose the right colors for your cosmetic squeeze tube packaging? First, you need to understand who your target audience is. Is your product aimed at young adults, seniors, or children? What are their interests and what do they like? Once you have a general idea of who your target audience is, you can start to think about what colors will appeal to them. 

If you’re targeting young adults, bright and bold colors are likely to work better than muted shades. 

If you’re targeting seniors, earth tones might be a better option.

If you’re targeting children, it’s important to use colors that are bright and eye-catching.

Fun and Playful: If you want to come across as fun and playful, bright and bold colors can be a great choice. 

Classiness: If you’re trying to convey classiness, muted shades with pops of brighter colors might be the way to go.

Impact of color on people

However, it should also be noted that colors can also have a positive or negative impact on people depending on their culture and upbringing. In addition to understanding your target audience, it’s also important to think about what message you want your product to send.

Colors Evoke Emotions

The most important aspect is that the colors you choose must be eye-catching and appealing to your target market. Different colors evoke different emotions in people, so it's important to choose wisely. For example

Yellow: The color yellow is often associated with happiness and warmth. 

Red: Red is often associated with energy and being on fire. 

Green: Green cosmetic packaging is an easy choice for those looking to exemplify a natural connection because it's the color of nature. 

Purple: Purple exemplifies luxury and royalty because kings and queens historically wore it.

Brand Personality

Color strategy is important for your cosmetic squeeze tube packaging because it allows you to gain consumers' interest. Color also helps reinforce your brand personality. Your understanding of your company's purpose and spirit will help you decide what colors work best. Brand personality is what allows companies to differentiate themselves from others and gives them a sense of authenticity, a characteristic of companies that consumers seek in products and services in today's market.


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