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Mistakes to avoid with custom cosmetic tubes

2021-10-28

If you are just starting out with your cosmetic brand, you most probably will be excited and anxious at the same time when it comes to cosmetic containers packaging selection. And it is completely normal. After all, you are investing your resources and energies in this brand. 


You are allowed to be excited or anxious but you should never be fearful. But it is completely natural if you think you are going to make mistakes in wholesale cosmetic packaging from manufacturers. Mistakes are an eminent part of businesses, you learn and grow because of them. Lisson cosmetic tube factory is here to offer you some helps.


As a cosmetic tube & bottle manufacturer with 20+ years experience, Lisson cosmetic tube factory has been in this industry for many years and it has also seen many cosmetic brands rising and failing. You necessarily do not have to make mistakes yourself to make more informed decisions. You can always learn from plenty of examples and avoid the obvious pitfalls.


In this blog post, Lisson is going to point out a few mistakes that cosmetic brands make with custom cosmetic tubes. Not only will we discuss them, we will also shed light on how you can avoid these mistakes and make effective custom cosmetic tubes.


Directions for makeup businesses searching for wholesale cosmetic tube solutions.

Cosmetic products can be a bit tricky to use. Make sure you include directions for your customers' convenience! Like how long should people leave the cream on before rinsing it off? What amount of product is needed per application? Must also include directions with custom cosmetic tubes so these details will not get lost during store purchase attempts. There are a lot to factor in before you are searching for cosmetic tube packaging. You can avoid printing the instructions twice by using a single layer of cosmetic tube packaging for your skincare tube or outer transparency. 

Consumers nowadays don’t have time to sit down and figure out things themselves. You have to spoonfeed them each and everything, which means, your cosmetic tube packaging need to be user-friendly to your customers, a custom cosmetic tube design is a must-have thing in wholesale cosmetic packaging.


Inconvenience in Cosmetic Tube Packaging

Your skin care tube needs to be part of customers' daily routines. You want to make sure your customers enjoy the application of your cosmetic tubes developed by cosmetic tube manufacturers, so they buy more and continue coming back for refills. 


If the consumer has consumed the whole product and his experience is seamless, congratulations because you have got yourself a recurring customer which is necessary for boosting your sales. To do this, you need a skincare tube packaging design that makes it easy with no complex parts or tricky features like complicated lids, which could cause them frustration before finishing off ultimately, to realize this, you need to  start the journey and seek after a professional cosmetic tube supplier that pairs with your need in wholesale cosmetic tubes.


One of the most effective ways to increase product sales is by increasing customer engagement. Want to know one inside secret to achieve that? Include a reusable scoop in your custom cosmetic tubes.

Transparent packaging

Opaque cosmetic tube packaging has its place, but it is typically not in the cosmetic industry. While shopping, customers want to see what shade of lipstick, skincare tube or another piece of makeup you are selling before they buy from you. Transparent packages allow this transparency and enable shoppers' expectations for each product type to be met with ease. Plastic cosmetic tube made from acrylic can deliver and render the opaque surface you need.

You could get around this problem by including a color indicator on your package. The transparent custom cosmetic tubes packaging from cosmetic tube suppliers also comes in handy as it lets customers know when they are low on a product. If cosmetic tube manufacturers are just providing opaque options, consider incorporating a small transparent section near the bottom of your package so makeup buyers can see how much space is left before returning for more products.

Packaging quality

Chintzy custom cosmetic tubes packaging will not win cosmetic tube manufacturers, new customers. It’s a small thing, but the quality of your cosmetic tube is essential because it's going to be judged by external factors such as how well-packaged or attractive it looks. 

Consumers tend to think that your product is cheap if you have low-quality cosmetic tube packaging. If the packaging of your skincare tube breaks, then no one will come back to repurchase it. Ensure that the makeup packaging can endure harsh conditions like being thrown in a makeup bag with glass cosmetic bottles etc.


Final tip!


The biggest mistake that you can make is choosing bad cosmetic tube manufacturers. No matter how much background information you have gathered, if your cosmetic tube packaging supplier isn’t interested in giving its fullest, you are in deep trouble.

The relation between a brand and cosmetic tube manufacturers should be long-lasting. So run an extensive background check and consider their reviews. Also, ask for samples before ordering in bulk.  

With our years of experience as cosmetic tube manufacturers, reach Lisson for a free sample or custom cosmetic tube design, you may have your needs met in our cosmetic tube factory, you can always contact us if you are facing any problems.

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