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Global cosmetic packaging design flashes a few features


In the field of cosmetic packaging, with the improvement of the technical level, the development of packaging gradually highlights the characteristics of personalized display and innovation, the introduction and application of new technology and new process, the development and replacement of new environmental protection materials, and safe and convenient packaging will be more welcomed by the market. Look, the packaging industry in the development of a few flashes of characteristics.

High-grade novel convenient environmental protection: new trend of cosmetic packaging materials

Cosmetics as a fashion consumer goods, it needs high-quality packaging materials, in order to enhance its value. Glass, plastic and metal are the main cosmetic packaging container materials used at present. At present, the development of cosmetic packaging containers in the world focuses on the development of new materials and new processing technology, and the pursuit of new modeling, so as to highlight the novelty and elegance of the goods. With the gradual application of packaging technology and digitization, the future development trend of cosmetics packaging is mainly shown in

1. Cosmetic packaging multi-layer plastic composite technology

The packaging industry has been striving to develop a product that can effectively protect the quality of cosmetics while meeting the need for a luxurious and novel appearance. Now the emergence of multi-layer plastic composite technology can meet the above two requirements at the same time, it makes multi-layer different types of plastic composite together, a molding out. With multi-layer composite technology, plastic packaging can be completely isolated from light and air on the one hand, to avoid oxidation of skin care products; On the other hand, through the combination of different kinds of substances, in the appearance of the wonderful visual effect and unique feel. Multilayer composite technology improves the flexibility of the hose. The most popular skin care packages are hoses and bottles. Hoses, which 15 years ago were just the packaging of low - to mid-range products, are now being used by even the most famous brands. Hose packing is economical, easy to carry and suitable for holding emulsion and gelatin.

2 cosmetics packaging vacuum packaging to improve the grade

In order to protect skin care products containing fats, rosin oils and vitamins, vacuum packaging stands out. Although the packaging is limited to a limited number of brands due to its high cost, it has many unique advantages. Such as strong protection, strong recovery, convenient use of high viscosity skin care lotion, and its high-tech advantages to enhance the product grade. At present, the popular vacuum packaging is composed of a cylinder or a round container and a piston placed in it. The disadvantage of piston or vacuum packaging is that it increases the size of the package, which is very unfavorable in the highly competitive skincare packaging market, because each brand wants to create its own unique image through appearance and decoration. Hose systems have gained prominence because they can be adapted to all types of vessels. The hose vacuum system is made of aluminum and has a pushdown button for excellent air tightness. The packaging was applied to famous brands with instant success. Another important development direction of vacuum packaging is to emphasize functionality, which is especially important for less complex containers. Now it is common to install a distribution pump and compression cap, distribution pump system because of its convenience greatly popular with consumers, soon won the market favor.

3. Cosmetic packaging capsule packaging convenient for users

Cosmetics capsule refers to the cosmetics in which the contents are sealed in a variety of granular soft capsules. The capsule skin is soft, and its shape is diverse, including spherical, olive, heart-shaped, crescent-shaped and so on. It has crystal and transparent, and also has colorful pearlescent. The appearance is lovely, and its content content is more than 0.2 grams to 0.3 grams. In addition to skin care products capsule products, there are bath, hair and other kinds of cosmetics capsule. Cosmetic capsule fundamentally breaks through the traditional bottle, box, bag, tube directly hold the contents of the cosmetic packaging form, so it has some special advantages. Cosmetic capsules mainly have the following characteristics: novel appearance, attractive and novel to consumers. In addition, different shapes can also express different themes, can become a unique gift gifts relatives and friends. The packaging of cosmetics capsules is exquisite, and the contents are designed for a single dosage. Consumers can use one capsule each time, thus avoiding the possible secondary pollution and ensuring that the products used by consumers each time are clean. The safety of cosmetics capsule is greatly improved because there is no secondary pollution and no or little antiseptic is added in the product. It is safe to carry and convenient to use. At the same time, it is also suitable for travel and field work when consumers use it at home. It is very convenient to pinch off the head of the capsule with your finger.

4. Green cosmetic sustainable packaging is on the agenda


Fresh-keeping packaging is a fashion packaging trend developed in recent years, which refers to small disposable packaging. To prevent rich nutrients from spoiling rapidly during use due to secondary contamination, fill them in tiny containers and use them all at once, like small glass jars like royal jelly or small plastic tube containers like essence. Although this kind of cosmetics will not become a mainstream product in the market due to its high price, it is a sign of a fashionable and luxurious lifestyle in the future, so it will have a stable consumer group. At present, foreign cosmetics packaging materials in the choice of great attention to environmental protection considerations, domestic cosmetics are also developing towards this direction. Packaging designers will consider not only the promotion and protection of packaging materials, but also their simplicity and ability to be recycled to the maximum extent possible. For example, if a latex bottle is made of two materials, plastic and aluminum, it should be possible to separate them for recycling with simple operation. When the solid powder contents are used up, a simple powder core can be purchased for replacement so that the box can continue to be used. Although the plastic wrapped cartons are clean and elegant, because they cannot be recycled, the cosmetic containe manufacturers who use these materials are seen as irresponsible to the human environment. Information source: China Packaging News


There are many kinds of cosmetics packaging, especially for women's cosmetics. With the more and more fierce competition in the cosmetics market, the cosmetics businesses in order to expand the sales share of their products, it is hard to try, in the packaging of cosmetics, publicity efforts.

The function and role of cosmetics are becoming more and more detailed, and there are more and more cosmetics with comprehensive functions. The grade difference is very obvious, and the packaging form is dazzling. At the same time, in order to better publicize their products, various businesses have carried out their own classification and packaging of cosmetics, which are suitable for their own characteristics. The name of cosmetics is various, the function is different, but in terms of its external form and packaging adaptability, there are mainly the following categories: solid cosmetics, solid granular (powder) cosmetics, liquid and emulsion cosmetics, cream cosmetics, etc..

1. Packaging of solid cosmetics. There are relatively few kinds of solid cosmetics, mainly eyebrow pencils, powders, all kinds of lipstick, etc. The packaging of this kind of cosmetics is simple.

2, solid granular (powder) cosmetics packaging. This kind of cosmetics mainly have powder foundation, talcum powder and other granular (powder) products, often used in the packaging of the main carton, composite carton (mostly cylindrical box type), glass cosmetic bottle (wide mouth, small), metal box, plastic box, plastic bottle (wide mouth, small), composite film bags. In general, the packaging container to be fine decoration printing, at the same time, in the use of plastic and metal container packaging, such as aluminium tube, cosmetic tube, often with the printing of fine cartons with it.

3. Packaging of liquid, emulsion and paste cosmetics. In all cosmetics, this type of cosmetics and the number of the largest, the packaging form is very diverse, mainly have: various shapes and specifications of plastic bottles (generally through fine decoration printing); Plastic bag of composite film bag (often used for the economy of cosmetics or the packaging of low-grade cosmetics); Glass bottles of various shapes and specifications (including wide mouth bottles and narrow mouth bottles, generally used for the packaging of high-grade cosmetics or cosmetics that are volatile, permeable and contain organic solvents, such as nail polish, hair dye, perfume, skin toner, etc.). For the above kind of packaging form, sometimes also use with color printing paper box, and color printing paper box together to form cosmetics sales packaging, in order to improve the grade of cosmetics.

4. Spray packaging of cosmetics. Spray packaging is accurate, effective, simple, hygienic and can be used quantitatively on demand, etc. It is often used in the packaging of high-grade cosmetics and cosmetics requiring directional and quantitative use. Cosmetics such as hair mousse and hairspray are packaged in this form. The commonly used spray packaging containers mainly include metal spray cans, glass spray cans and plastic spray cans, etc.

In combination with the above situation and the development trend of cosmetics and its packaging, the modern cosmetics packaging has the following characteristics in terms of the selection of packaging materials and containers, the structural design of packaging containers and the decoration design of packaging containers.

1. The application of plastic materials and composite materials in cosmetic packaging is becoming more and more extensive. The modeling design of packaging containers, especially plastic bottles, tends to be diversified.

2. The use of glass bottles is restricted. Due to the intrinsic defects of glass bottles (e.g., than the major, fragile, etc.) for general cosmetics, if use plastic material or composite material instead of glass containers for packaging, plastic containers or composite containers are often adopted to packaging, for high-end cosmetics or volatile and vulnerable cosmetics fragrance, such as perfume, general or using glass bottle to packing.

3. The variety of packaging container specifications to meet different levels of consumption. Due to the intensification of competition in the cosmetics market, the manufacturers are investing more and more in the cosmetics packaging. For middle and low grade cosmetics, in order to meet different needs, the size of the packaging container is diversified, to facilitate the choice of consumers; For high-grade products, small capacity packaging is adopted to meet the needs of low-income people, especially to meet the curiosity of young girls caused by the consumption psychology.

4. Serialization of cosmetic package design. The so-called serialized packaging design refers to the same category of commodity packaging design based on the premise of uniform trademark pattern and font, with different colors, water patterns or different shapes and structures as the key tone. The requirements of the same are different in the same, the same in the different, both diversified and integrated. In the practical application of cosmetic packaging, there are generally two situations, one is: the same brand, different functions of cosmetics for a complete set of serial packaging, in order to facilitate the purchase of consumers, but also make the overall price is lower than the total price of separate purchase. For example, a series of cosmetics of a brand, maintain the overall design style, and then use a larger container, a variety of cosmetics for collection packaging, as a sales unit for overall sales; Two is: the same brand, the same main function, but different auxiliary functions of a series of cosmetics, or the same brand, the same function, but different formula of a series of cosmetics, in the packaging design of the serialization design. For example, a variety of moisturizing cream of a brand, its main function is to protect skin, but the auxiliary function is different, and then a variety of cleansing milk of a brand, its function is to clean the face, but the formulation of the manufacture is different. For this kind of series of cosmetics, in the packaging design, should conform to the characteristics of series packaging design, not only to achieve the role of series of packaging, but also conducive to the choice of consumers.

5. Cosmetics packaging should be more and more personalized development needs. The packaging of cosmetics must correctly convey the characteristics of cosmetics required by the consumer needs of different personalities, and show the aesthetic taste of different groups of people, so as to successfully achieve the sales of cosmetics.

6. Some cosmetics such as mousse, perfume and other products are packaged in the form of spray packaging to facilitate the use of consumers. Cosmetics packaging more and more attention to the structure of the container and accessory design, so that consumers in a variety of environments easy to hold, easy to access, easy to quantify.

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