The secret of cosmetic OEM packaging

In addition to the production date, manufacturer, etc., what are the secrets of the neglected graphic symbols, words, and numbers on the outer packaging of cosmetics?

In addition to the most common barcodes, there are some unobtrusive small icons on cosmetic packaging that also represent very important information.

This common small open can logo means the shelf life after opening. M represents the month, and the number represents how many months the product is valid after opening.

The time on the outer box refers to the shelf life in the unopened state.

Different skin care products have different shelf life after opening. Emulsion and toner generally have a shelf life of 6 months after opening; liquid foundation usually has a shelf life of 12 months in an opened state; and non-fragrance-free products have a shorter shelf life.



Shelf life

These three kinds of icons are also often appearing on cosmetics, mainly calling for environmental protection and other issues.



What do these three pictures represent?

The first one represents the animal experiment-free mark under the international standard;

The second one represents environmental protection and green outer packaging, which will not have a certain impact on the environment;

The third one generally appears on plastic packaging. The middle of the triangle will represent the numbers of different types of plastics (1~7) for better recycling.

In addition, a big 'e' appears after the content on the cosmetic packaging bottle. What does this mean?



E

In fact, this represents an estimate. For example, in the picture above, it may be a little bit more or less than 500ml, and an e will be marked at the back, so you may wish to pay more attention to the words marked on these cosmetics when you use them in the future.


Recently, 'environmental packaging' that uses recyclable materials to reduce waste has been favored by the cosmetics industry. The most representative environmentally friendly paper is that plastic, foam, rope, and non-woven materials are changed to easy-to-decompose soybean oil printing methods.

According to analysis, this is due to the sharp increase in online shopping due to the new crown epidemic. Before purchasing products, consumers will also consider whether it is environmentally friendly packaging.

According to a survey conducted by the Korea Institute of Environmental Industry and Technology, 3 out of every 5 consumers in South Korea 'have used environmentally-certified products.'

While reducing the guilt of customers for environmental pollution, cosmetics companies have also successively introduced environmentally friendly packaging that can be liberated from tedious waste sorting.



FMCG brands increasingly recognize that the environmental attributes of packaging are a key selling point for consumer product packaging. Innova Market Insights has identified 'Storytelling: Winning with Words' as its biggest trend in food and cosmetics in 2020. In this trend, product packaging has increasingly become an indispensable part of brand consumer relationships.

A consumer survey in 2019 found that 38% of consumers in Japan, South Korea and the United Kingdom wanted to know the impact of their cosmetic products on the planet. Most interviewees said that this information makes them feel more connected with the brand.

Therefore, brands large and small are more transparent and informative in terms of packaging carbon footprint, life cycle processing, and certification of no plastic and renewable materials, and use more detailed and eye-catching packaging information to convey this information. .

For example, OKABLE's breast cleansing moisturizing mousse has developed the sustainability information on its packaging from a breast massage dredging function in March 2020 to a secondary circulation cat paw pet head massager. The plant ingredients clean chest skin symbol plant ingredients clean chest skin also received attention.



Amorepacific Group’s cosmetic containers introduced 'zero metal' pumps and launched environmentally friendly products that use 100% recyclable plastic containers. The aim is to reduce approximately 700 tons of plastic packaging materials by 2022, and reduce the use of plastics. (Less Plastic)' to improve recyclability.



The vegetarian cosmetics brand ‘GAON’ under Koriana Cosmetics participates in environmental protection, using uncoated recycled paper and ink extracted from soybean oil to introduce environmentally friendly packaging that is easy to recycle.



CJ Olive Young replaced the packaging material for the instant cosmetic delivery service from the original PVC plastic material to recyclable kraft paper. As of August 31, in order to practice environmental protection culture, stores across the country also launched the 'reduction of one-time free packaging bags.'



In March of this year, Feilifeila, SK Chemical and DAEDONG I&C jointly developed a 'wood-plastic' cosmetic container that combines PETG and wood, and its environmental protection and safety have been recognized.



SERUMKIND has launched 'Skip Care', which uses environmentally friendly packaging with recyclable rates to carry out a differentiation strategy. According to the company, printing with bean inks that reduce environmental damage and carcinogens can reduce environmental pressure.