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A review of cosmetic packaging


With the fast growth of cosmetic packaging products, there are still some deficiencies, which need to be further discussed and improved.

1) Wholesale cosmetics packaging- analysis of main existing problems

1. The sanitary supervision of cosmetic packaging materials is in the blank stage

Wholesale cosmetic packaging regulations stipulates that containers and packaging materials that come into direct contact with cosmetics must meet the national hygiene standards. There are many kinds of materials that make cosmetics packaging containers, such as all kinds of plastic, glass, metal, etc. If the material is not appropriate, it will dissolve some harmful substances in the process of storing cosmetics, which not only directly affect the quality of cosmetics but also cause bad effects on the skin. For example, some glass products in the storage of cosmetics in the process of alkali dissolution caused by the content of discolouration, precipitation, separation and pH value changes.

And plastic cosmetic packaging products are generally equipped with additives, stabilizers, pigments and other additives once dissolved and the content of the reaction will become the content of deterioration, odour inducement. And the production enterprises often pursue is the shape of the beautiful, characteristic, what kind of nature of cosmetics should be selected what kind of materials and quality of packaging and no research, the health department of cosmetics packaging containers so far has not put forward specific health standards this undoubtedly to the health of cosmetics quality left hidden dangers!


2. Poor management of cosmetics labels

Production enterprises to attract consumers, expand sales in addition to packaging form to move enough brains outside, in the product label, manual also make a big deal of. Some products do not apply for special purpose cosmetics approval, but the instructions advertise that their products have special functions. Such as "this product can effectively prevent hair loss", "this product has the effect of reducing facial dark spots" and so on; Some products use absolute language such as "latest scientific and technological achievements" or "pure natural products" on their labels. These irresponsible advertisements mislead consumers.

2) Improvement measures of cosmetic packaging

Given the above problems suggest taking the following improvement measures

1. Study on sanitary properties of cosmetic packaging containers

Given the present situation that there is no sanitary requirement for cosmetic packaging containers, the health department should study the sanitary problems existing in various packaging materials for cosmetics, and the dissolution of harmful substances that will occur in the process of storing cosmetics. Put forward the requirements for the raw materials and additives used in the production of packaging containers and work out the corresponding hygiene standards so that the hygiene supervision and management of the containers can be based on the health departments.

2. Strictly implement the product registration and filing system and strengthen the audit of labels

Labels provide consumers with information about the quality of products. Given the present market, cosmetics label is not standard, the problem of high local health departments should strengthen the supervision, hygiene supervisors at all levels, especially the grass-roots staff, in addition to the master of the regulations on the label should be marked by the requirements of the project, also should understand and grasp of a product label instruction propaganda taboo language. At the same time put forward to the enterprise in the new product packaging design stage will be the label sample submitted to the approval of the requirements, the unqualified label elimination in the "bud" state, so that both urge enterprises to comply with the law and can make enterprises avoid the packaging design does not meet the requirements caused by economic losses. The development trend of global cosmetics packaging "cosmetics" in the general sense includes several categories such as skincare products, hairdressing products and perfume. All kinds of eye cream, night cream, SOD honey and sunscreen can be included in the list of skincare products; Shampoo, hair conditioner, hair dye, lip balm, eyebrow pencil, nail polish and other cosmetics can be classified as beauty products; Perfume can always be its own.

Cosmetics as fashion consumer goods, it needs high-quality packaging materials, to enhance its value. At present, almost all kinds of materials are used in cosmetics packaging, and glass, plastic, metal three materials are currently the main use of cosmetics packaging container materials, paper box is commonly used for cosmetics packaging. Continuous development of new materials and new processing technology, the pursuit of new modelling has been the industry's focus on the development of cosmetics packaging containers. The application scope of materials is not limited to glass bottles and plastic bottles, and the application of new materials has become a way for the cosmetics industry to launch new products and improve existing products.

Procter & Procter for example, its roll out newly "exciting bright" the bottle body of bath brand is qualitative concerning the hard plastic texture that changes before, and chose the soft hardness plastic package with more human nature, such, in virtually, increased the close of its product to spend. It can be said that the successful launch of "exciting", and its packaging material selection is not unrelated. Same, "Pantene" on existing strong brand foundation, on packaging design and material qualitative improvement also fell much kungfu, injected new vigour for old brand. Visible, fashion, eye-catching, dynamic, interesting packaging design and the use of new bottle type, will become one of the means of cosmetics manufacturers to win the end.

In the field of skincare products, the durable and exquisite outer packaging is emerging one after another. Take the crystal series products as an example: First of all, because of its unique cream in the manufacturing process of the first to use cream machine, fully automatic computer system will be different efficacy of essence made into spherical particles, filamentous and so on a variety of shapes, put in slightly miles from the transparent gel, glittering and translucent get rid of not only appearance, fashionable and beautiful, and because of its full sealed the essence, and make use of the active metal ion conduction effect, Make it more quickly and effectively than the general cream skincare products to restore the skin's natural vitality, eliminate skin problems. Designers to consider its beautiful sex paste, the choice of the packaging bottles, tend to choose the good transparency, high plasticity, feel is the same as the glass, and more solid organic glass materials, combined with quality, a superior gloss of gold and silver cap and give the connotation of crystal series cosmetics showily, fashion. Since the product was put on the market, it has been favoured by young and middle-aged female consumers.

Cosmetics packaging needs to be both protective, functional and decorative, the trinity is the future direction of cosmetics packaging development.


1. Fresh-keeping cosmetics will occupy a considerable market because manufacturers produce preservative-free products to meet the needs of customers. Manufacturers pack them in tiny containers that customers can use all at once, as is the case with many brands of the essence. This kind of cosmetics is too expensive to become a mainstream product in the market, but it is a sign of the fashionable and luxurious lifestyle of the future, so it will have a stable customer base.

2. the development and design of green packaging materials many cosmetics manufacturers have begun to pay attention to environmental protection issues, in the choice of cosmetics packaging materials also join the consideration of environmental protection, consider whether these materials can be recycled, which is in line with the increasing attention to environmental awareness.

3. multi-layer plastic composite technology can make multi-layer different kinds of plastic composite together, a plastic out, you can choose any imaginable colour and design all kinds of containers. With the multi-layer plastic technology, on the one hand, the plastic cosmetic tube and bottles packaging can completely insulate light and air to avoid the oxidation of skincare products. On the other hand, through the blending of different kinds of substances, the wonderful visual effect and unique feel can be obtained in the appearance, which improves the flexibility of the hose. 4. The rise of vacuum tubes protects skincare products that contain fats, rosin and vitamins. It has the advantages of strong protection and high elasticity recovery. Another important development direction of vacuum packaging is to highlight the functionality, which is very important for less complex containers.

The advantages of plastic containers have always been their lightweight, sturdiness and ease of production. Thanks to the efforts of chemists and plastic manufacturers, plastic products have regained the transparent properties previously found only in glass. In addition, PETG is easily dyed in a variety of colours, and its transparency remains the same even after anti-UV treatment.

On the whole, in the design of cosmetic packaging, the use of materials, foreign cosmetics enterprises are more skilled than domestic enterprises, in the choice of materials is also more extensive, more creative. However, we believe that with the maturity of the market, the growth of domestic cosmetics enterprises, as well as the gradual enrichment of relevant materials and information resources, in the next two or three years, there will be more and more global-local cosmetics enterprises playing an important role in the international cosmetics stage. It is reported that in the future, fresh-keeping cosmetics will occupy a considerable market, and the green trend will not only be reflected in the addition of natural raw materials but also the development and design of packaging materials.

Alleged keep fresh pack product is to point to disposable small package product. To prevent rich nutrients from spoiling rapidly through secondary contamination during use, manufacturers fill them in tiny containers that can be used up at a time, like tiny glass jars like Beijing royal jelly or small plastic containers like essence. Although this kind of cosmetics will not become a mainstream product in the market due to its high price, it is a sign of a fashionable and luxurious lifestyle in the future, so it will have a stable consumer group.

The green trend is not only reflected in the addition of natural raw materials but also will be reflected in the development and design of cosmetic packaging materials. In the future society, whether there is a strong awareness of environmental protection is a yardstick to measure the quality of a person or a nation. Cosmetic packaging designers will work not only to consider the promotional and protective effects of packaging materials but also to consider whether these materials can be easily recycled to the maximum extent possible. For example, if the lid of a latex bottle is made of two materials, plastic and aluminium, it should be possible to separate them for recycling with a simple operation, aluminium cosmetic tube has endless recycling. After the solid powder content is used up, you can buy a simple powder core for replacement, so that the cosmetics container can continue to use; Although the plastic cartons are clean and elegant because they can't be recycled, the manufacturers who use these materials are seen as irresponsible to the human environment. The cosmetic packaging as a facade of the product will also legibly indicate that "this packaging is made of recycled cosmetic packaging".

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