How to make your wholesale cosmetic tube go smart

2021-11-09

For cosmetic tube manufacturers, the wholesale cosmetic tube industry is evolving rapidly, and cosmetic tube companies must be ready to ride this wave of innovation if they want to stay relevant or even just want to stay. A study has found that the cosmetic market will grow by 4% per year, which means there's plenty of opportunity for all brands in the space.

Consumers are getting lazier and lazier every day. They want everything available to them with just a few touches of fingers. Almost every well-known brand has an online presence. This internet revolution has defeated physical businesses. Most of the upcoming brands are focusing on online presence and ditching the physical shops.

So if you are also thinking of stepping into the online world, you will definitely need to make a few changes in your cosmetic tube containers if you want to stand apart. Following are a few of the tips that will surely help you in transitioning your brand from physical to online.

E-commerce

The beauty business has never been more exciting. With the recent pandemic, people are looking for ways to feel refreshed and confident again. This is why eCommerce sites have seen 16% growth in just one year! With so many cosmetic brands now selling their products online and ditching brick n' mortar stores, there's no better time to start than ever before.

Online shoppers are more prone to infidelity because they can change brands with ease and follow offers. To keep a customer over time, you must offer them something none of your competitors are offering.

You also need to have a strong presence on different platforms. From Instagram to Amazon, consumers should easily find your cosmetics products. It may seem like a lot of hassle, but believe me, it isn’t. First of all, there is no barrier to entry, everyone can join. Also, you don’t need to spend a huge upfront cost. Setting up your brand on different sites is almost free. Your only investment will be in marketing. Besides, you will need to reach professional cosmetic tube manufacturers with rich experience so that they can fit your demand in your wholesale cosmetic packaging.

Appearance

Say goodbye to the texture and feel of your cosmetics! No one can see what cosmetic tube containers feel like behind the screen. The only way the consumer will decide on buying your product is by looking at photos or videos of your cosmetic tube containers. The decision is made visually, and this will become extremely significant in determining your success!

So product photography will make or break your wholesale cosmetic tube. Most of the cosmetic tube packaging suppliers like us can provide you with impactful product photography. If you are not experienced in this field, it is always better to outsource it.

Design

The primary packaging should be the focal point of cosmetic tube design by cosmetic tube supplier because that’s what buyers are looking at and suppliers are familiar with their needs and preference. With virtual shelves, products don't need any secondary packaging, such as elaborate cardboard boxes. They can thus remain pristinely sealed in their original cosmetic tube containers to avoid spoilage from supplier warehouse or distribution plant shipping. Other than saving a lot of your hard-earned money in packaging costs, you will also have to pay a lot less in delivery charges.

Counterfeit Product

Cosmetic brands must invest in solutions that combat counterfeiting. Because unfortunately, there isn’t any check-and-balance in the online world. Cosmetic tube containers can become a real "brand armor" when it comes to protecting the safety of consumers, whether they're shopping online or not. You need innovative ways for your brand to fight back against the danger of someone else tarnishing your brand image.

Patent registration and setting up legal entities for your brand are the most important steps in order to avoid counterfeiting.

Consumers Loyalty

Brands should adopt the latest trends that will attract consumers. Once you have attracted a consumer, this is when your cosmetic tube containers will come into play. If the consumer finds your cosmetic tube containers intriguing, this is when they will push that magical BUY button.

Also, since your product is present behind a screen, this doesn’t mean that you shouldn’t focus on your product quality. You can’t afford to mess up in the digital world. If you can’t satisfy your consumer on your first try, the consumer won’t come back for a second time. Digital world is highly saturated and consumers have a lot of options to choose from. In simpler words, you only get one shot to win over your customer’s loyalty!