Modern cosmetic tube design

Modern cosmetic tube design as an important part of modern design, its development course is closely related to the evolution of modern design process, whether in theory, or specific design practice, cosmetic tube design always walk in the forefront of the times, express design trendy, reflect the mainstream of design.

Modern cosmetic tube design as an important part of modern design, its development course is closely related to the evolution of modern design process, whether in theory, or specific design practice, cosmetic tube design always walk in the forefront of The Times, express design trendy, reflect the mainstream of design. Influenced by the trend of thought of postmodernism design, cosmetic tube design is against the principle of modernism design simplicity, emphasizing the decorative design, at the same time bold use of bright colors and eye-catching words, advocating the absorption of materials from traditional culture for creation, the pursuit of a sense of humor. Therefore, the design of cosmetic tube in the style of postmodernism does not have a unified appearance but integrates the tendencies of historicism, decorism, eclecticism and metaphor design. Postmodern cosmetic tube design forms diverse, extensive content, it has enriched the design level, promote the development of the design. But it also makes cosmetics tube show messy, vague, not pay attention to the characteristics of unity and harmony. Therefore, this paper focuses on how the gestalt psychological integrity theory is applied to the design of post-modern cosmetic tube, trying to analyze and demonstrate how to keep an overall order in the diversification.

Cosmetic tube design requirements

Cosmetic tube targeted

Because some products, specifically for a certain range of consumer groups, in the performance of cosmetics tube need to be highlighted. Such as middle-aged and elderly cosmetics, cosmetics tube form is more traditional, color will adopt the use of deep and stable color; Children's cosmetics require cosmetic tubes that are lively, colourful and often have some added value; For products of a certain region, local characteristics can be displayed on the cosmetic tube, such as dialects, cultural traditions and so on.

Aesthetic cosmetic tube 

With the development of the times, people's aesthetic standards continue to improve, the requirements are also increasing. Satisfying people's aesthetic needs has become the main subject of cosmetic tube design. The cosmetics tube that simply put a product photo in the past can't satisfy people's aesthetic standards, they need a more artistic form of expression. And cosmetics tube designers also through the abstract gimmick, make cosmetics tube design more artistic, give people a daydream space.

The uniqueness of cosmetic tube

Cosmetics tube on the market is full of beautiful things in their eyes, how to make their products stand out from many similar goods, needs to be innovative, unconventional. So how to make the product cosmetics tube different? Here are a few examples:

Cosmetics tube in the public impression, color is nothing more than a few: red, yellow, green, orange. Apart from brand awareness, there is little to compare when it comes to cosmetic tubes. The launch of some series of cosmetics has overturned the color habit of this type of product, with bold use of black and white matching. The proportion of coordination segmentation makes it not good, successfully attracted the attention of consumers.

Rationality of cosmetic tube

Cosmetics tube pictures can be exaggerated, but not exaggerated at will. Modern cosmetics tube design more and more use of artistic effects to show the characteristics of products, such as computer painting products, this method can make up for the lack of photography, and ingredients, raw materials and other random combinations, so that people more intuitive understanding of products, trust products.