Cosmetic tube strategy for market

For cosmetic tube manufacturers, the so-called cosmetic tube refers to a series of activities of designing and producing containers or dressings. This kind of container or dressing is called a cosmetic tube (packaging). The cosmetic packaging can include up to three levels of material. The first level of cosmetic packaging refers to the container closest to the product. The second-level cosmetic packaging refers to the material that protects the first-level cosmetic packaging. When the product is used, it is discarded. Cosmetic tube, which provides further protection and promotion opportunities for the product. The cosmetic tube refers to the cosmetic tube necessary for product storage, identification and transportation. In addition, labeling is also an integral part of cosmetic tube. It is composed of printed information indicating the product, which appears on the cosmetic tube or is integrated with the cosmetic tube.

Many products entering the market require cosmetic tubes. Cosmetic tubes can play a minor role as well as an important role.

Cosmetic tubes have become a powerful marketing tool. Well-designed cosmetic tubes can create convenience value for consumers and promotional value for producers. A variety of factors will promote the further development of cosmetic tubes as a marketing tool in application. As more and more products are sold in the form of self-service in supermarkets and discount stores. Cosmetic tubes must perform many marketing tasks. The cosmetic tube has many meanings.

1. Protect the goods and facilitate storage and transportation. The most basic function of the product cosmetic tube is to protect the product and facilitate storage and transportation. Effective product cosmetic tubes can play a role in protecting products from moisture, heat, cold, volatilization, pollution, freshness, fragility, and deformation. Therefore, when producing cosmetic tubes, the manufacturer of cosmetic tubes should pay attention to the selection of product cosmetic tube materials and the technical control of cosmetic tubes.

2. Cosmetic tubes can attract attention, illustrate the characteristics of the product, give consumers confidence, and form a favourable overall impression. Increasing consumer affluence means that consumers are willing to pay more for the convenience, appearance, reliability and prestige that a good cosmetic tube brings. Companies and brand image companies have realized the great role of well-designed cosmetic tubes, which help consumers quickly identify which company or brand.

3. Cosmetic tubes can also provide opportunities for innovation. The innovation of cosmetic tubes can bring huge benefits to consumers and also profits to producers. Cosmetic tube manufacturers make effective cosmetic tubes for new products, which requires a lot of decisions.

First, the cosmetic tube manufacturer establishes the concept of cosmetic tube.

The definition of the concept of cosmetic tube is to specify what the cosmetic tube should basically be or what role it plays for a specific product. The main function of the cosmetic tube should be to provide protection for high-quality products, introduce a new way of use, remind a certain quality of the product or the company, or some other function.

In addition, the cosmetic tube manufacturer must also make decisions for other elements of the cosmetic tube design, such as the size, shape, material, color, text description, and brand mark of the cosmetic tube.

The content of the decision to customize the cosmetic tube must also include: a large number of text instructions or a small number of text instructions. The various elements of cosmetic softening must be coordinated with each other. The size of the cosmetic tube involves the material and color of the cosmetic tube. The elements of cosmetic softening must also be coordinated with pricing, advertising and other marketing elements.

Once the cosmetic tube is designed, the cosmetic tube supplier must conduct some tests. The purpose of the cosmetic tube manufacturer's engineering test is to ensure that the cosmetic tube can withstand wear and tear under normal conditions; the purpose of the consumer test is to ensure that it wins a favorable consumer response.

Moreover, even if cosmetic tube manufacturers have taken these test measures in advance, there are sometimes some fundamental flaws in the design of cosmetic tubes.

It may cost hundreds of thousands of dollars for a cosmetic tube manufacturer to design a good cosmetic tube for a new product, and it may take months or even a year. It is not possible to overemphasize the importance of cosmetic tube just because all see that cosmetic tube can play a role in attracting and satisfying consumers. However, cosmetic tube manufacturers should note that society is paying more and more attention to the tube of cosmetics, and the company should make corresponding decisions to serve the interests of society and serve the immediate customers and the company's goals.

In addition, the product cosmetic tube also has some basic principles:

1. Principles of application: The main purpose of the cosmetic tube is to protect the goods. Therefore, first, according to the different nature and characteristics of the product, the cosmetic tube manufacturer should reasonably select the cosmetic tube material and the cosmetic tube technology to ensure that the product is not damaged, deteriorating, or deformed, and try to use the cosmetic softener that meets environmental protection standards. Tube material; secondly, the cosmetic tube should be designed reasonably to facilitate transportation.

2. The principle of beauty:  Sales of cosmetic tubes have the effect of beautifying products, so the design requires novel, generous, beautiful appearance and strong artistry.

3. Economic principles. On the premise of conforming to the marketing strategy, the cost of cosmetic tubes should be reduced as much as possible.

4. The principle of environmental protection: The product cosmetic tube must meet the requirements of environmental protection and will not cause pollution to the natural environment. The cosmetic tube is recyclable or can have multiple uses and can be used multiple times. Or there can be a refill function.

Cosmetic tube strategy

1. It is similar to the cosmetic tube, that is, the cosmetic tubes of all the products of the cosmetic tube manufacturer adopt the same form in terms of pattern and color. This method can reduce the cost of cosmetic tubes and expand the influence of cosmetic tube manufacturers. Especially when launching new products, the reputation of the company can be used to enable customers to identify the products from the cosmetic tubes and quickly open the market.

2. Combine cosmetic tubes, that is, but several related products and cosmetic tubes in the same container. Such as the combined cosmetic tube for cosmetics; the combined cosmetic tube can not only promote the purchase of consumers but also help enterprises to promote products, especially when promoting new products, they can be sold in combination with old products to create conditions for consumers to accept, try out.

3. Comes with a cosmetic tube as a gift. The main method of this kind of cosmetic tube is to include some items in the cosmetic tube, thereby arousing consumer interest in buying, and sometimes, it can also cause customers to repeat the purchase.

4. Use the cosmetic tube again. This cosmetic tube can also be used for other purposes after the product is used up. In this way, the buyer can get an extra satisfaction, thereby inspiring his desire to buy the product. In the process of continuing to use the cosmetic tube, it actually plays a regular advertising role, increasing the possibility of repeated purchases by customers.

5. Grouped cosmetic tubes, that is, for the same product, different grades of cosmetic tubes can be used according to the different needs of customers. If you use it as a gift, you can make a delicate cosmetic tube, if you use it yourself, you only need to wrap it up. In addition, different cosmetic tubes can also be used for products of different grades. For high-end products, cosmetic tubes are more refined, indicating the identity of the product; for low-end products, cosmetic tubes are simpler to reduce product costs.

6. Change the cosmetic tube. When product sales decline due to some reason, and market reputation drops, cosmetic tube manufacturers can improve product quality while changing the form of cosmetic tubes, thereby appearing in the market with a new product image and changing the product’s presence in consumers Bad position in mind. This approach will help quickly restore the reputation of the cosmetic tube manufacturer and re-expand the market share.