High-end cosmetics prices confidently

At the beginning of the New Year, high-end cosmetics have spread the news of the price. Reporter from Beijing recently several high-end cosmetics department learned that began in January, including SK - Ⅱ high-end cosmetics, such as dior, chanel, starting a new round of price increases, price increases more than 5%, the highest could reach 30%. Chemical industry researcher Li Jianan, cic consultant, high-end cosmetics prices are rising on the eve of the Spring Festival has become a convention, boosting its price factor is the increase in raw material costs and marketing costs. Due to high-end cosmetics brand has strong viscosity, prices will not reduce its sales, instead of to strengthen its brand effect, makes it the attention of more high quality customers. Boom is coming in this round of price increases, take the lead is SK - Ⅱ. On January 4, SK - Ⅱ brands including essence dew, toner, under the mask of many kinds of cosmetics are complete price first, 5% ~ 8%. The relevant person in charge of SK - Ⅱ confirmed to reporters that SK - Ⅱ indeed rise in the price of some products in early January, but the increase is not large, the price also is the classic products. The head, for example, to a SK - Ⅱ best-selling products the fairy water as an example, the price before, 150 ml of the fairy water price is 990 yuan, the price, the price is 1040 yuan, 50 yuan higher than before, just more than 5% increase. There is more than SK - Ⅱ calling up. A not to be named cosmetics counters sales staff told reporters, January 15, chanel began to implement new prices, skincare, make-up, perfume and so on each big type, up about 6%. But on February 1, dior will raise prices in the global scope, the average rise could reach 20%.