Good packaging is the key to the success of cosmetics

Good cosmetic packaging materials are the key to the success of cosmetic brands. For beauty brands, product packaging materials are the key to success. Packaging conveys brand information and attracts customers.

At African Pride, a leading manufacturer of hair care products with more than 30 years of experience, we recognize that packaging is essential to brand strategy. This is why we design products and packaging with consumers in mind from the beginning.

 Today, we know that consumers need information and packaging experience before they can test products. Realizing that our original "African Pride" packaging would prevent consumers from using this experience component, we updated the packaging to showcase our products, formulas and flavors, thus providing consumers with pre-transparency and insight.

Taking this experience process further, we mirrored the packaging with the ingredients found in our products, which we also know consumers are looking for. In the "Moisturizing Miracle" series of "African Pride" (this series is suitable for tight curly hair), we use ingredients to treat this specific hair type. The pre-shampoo shows aloe vera, which can distract excess curls, and the honey in the shampoo has a moisturizing effect and can penetrate deep into the curls.

Product availability at multiple outlets is another element that a brand must consider. Today, we are living in the mobile/digital first era, and with it comes a large amount of information, giving way to the recent boom in e-commerce.

Because of the pandemic, we have seen the numbers skyrocket. "African Pride"'s wide range of e-commerce, coupled with our national/international wholesalers/retailers' massive distribution, enables us to provide our products on a large scale. No matter where "African Pride" consumers shop, in store or at home, our products can meet all beauty needs.

African Pride is a female brand created by women. We innovate products that consumers require, and we can also meet these needs, so we can meet these needs. By implementing CSR efforts, we can further take advantage of what our consumers (and us) care about. Our cooperation with "When to vote" aims to increase visibility and empower black voters. This is just how brands can build deeper relationships with existing customers and through meaningful and purposeful actions outside of the beautiful landscape. An example of dialogue to attract new customers.

There is certainly no “one-size-fits-all” solution in the beauty industry, but brands looking for growth in 2021 must consider product packaging, usability, and accessibility in order to successfully take the road to success.

For many cosmetic designers, it is very happy to be able to find some good-looking and practical cosmetic packaging. All the bottles in a set are separated from the background, allowing you to put them in any environment.

Excellent cosmetic packaging design allows you to clearly convey the brand's ideas and values. Many people are dissatisfied with their skin color among many cosmetics. However, cosmetic packaging companies are not pursuing the ideal skin tone, but are committed to obtaining healthy skin. Therefore, the color of the bottle and outer packaging is designed with the color of the skin.