New packaging materials for skin care products

Skin care is a large category in the field of beauty. Skin care products come in many forms-from eye serums to body butters and facial oils. There are creams, lotions, essences, oils, gels, scrubs and masks covering the areas of facial care and body care. Some products focus on acne, while others are anti-aging or anti-pollution. All of these require different cosmetic packaging solutions.

Suppliers are developing various packaging options to meet the growing needs of brands and consumers. "Beauty consumers know the standard skin care methods, such as the letters: Cleanse, Tone and Moisturize. But they also understand other steps, as well as the use of scrubs, serums and eye creams." said Jing Santos, vice president of sales at Compax.

The Yonwoo/PKG team also stated that skin care brands increasingly want to use applicators for packaging. Yonwoo / PKG Group marketing Kelly Cunningham (Kelly Cunningham) said: "We are more and more interested in packaging with applicators (including cooling balls and medical spot applicators), they are really hot right now. "

K Beauty still has stubborn fans-experts say that American consumers will soon see more Korean brands enter our market. J-Beauty did not become popular in the same way, however. Face masks, eye gels and rollers are still very popular on Instagram and YouTube, and are all part of the beauty consumer’s obsession with “self-care”. Suppliers are offering new options for all these trends in various product categories.

The skincare boom will continue

By 2025, the global skin care products market is expected to reach 183 billion U.S. dollars, with a compound annual growth rate of 4.4%. Grand view research. From 2019 to 2025, body lotion is expected to grow at a compound annual growth rate of 5.1%, becoming the fastest growing product area, and the cream category will continue to maintain its market leading position.

NPD Group reported that in the US market, the Prestige beauty market reached US$18.8 billion in 2018, an increase of 6%, while the skin care product market increased by 13%. Sales of skin care products were US$5.6 billion, of which natural skin care products accounted for more than a quarter of sales, an increase of 23%.

Since all these new skin care product releases require bottles, jars and test tubes, the skin care packaging market is also growing.

According to Research & Markets, the global skin care product packaging market is expected to reach 21.2 billion US dollars by 2026, higher than 13.8 billion US dollars in 2017, and grow at a compound annual growth rate of 4.9% during the forecast period. Analysts said that "high-end skin care products" are driving market growth.

Most skin care packaging is plastic, although glass and metal are used more frequently. The report states: “Due to the cost-effectiveness, flexibility, and widespread use of plastics in various cosmetic applications, plastics are still manufacturers’ favorite materials in the entire market.”

According to FactMR's report, compressible plastic tubes are a popular choice for the public and high-end skin care brands, and their usage is rising. The report pointed out that in 2018, the global sales of compressible plastic pipes exceeded 700 million U.S. dollars, and they are still climbing due to "consumer demand for packaging convenience and ease of use".

Tubes are particularly popular in anti-aging products and are often paired with specialized applicator tips. Neutrogena Quick Wrinkle Repair Cream and Dior UV Shield BB Cream are both packed in test tubes.

Consumers want:

"Clinical and clean" NPD Group said, "Clinical and clean" is the desire of consumers for skin care brands. Although the demand for natural brands is on the rise, most skin care brands also use "clinical" ingredients such as retinol, collagen and hyaluronic acid.

Jennifer Famiano, NPD Group's skin care product manager and beauty industry analyst, said: "Consumers are looking for skin care products that contain effective ingredients, but they are also increasingly concerned about the safety of ingredients."

NPD Group’s "Female Facial Skin Care Consumer Report" pointed out that nearly 50% of the women surveyed would research products online before purchasing them. In addition, 46% of facial skin care users said that the products they purchased did not contain sulfates, phthalates and/or gluten, an increase of 6% in two years.

Analysts at Grand View Research agreed, arguing that consumers are "increasing concerns about the authenticity of products." The report said that this is encouraging emerging brands to enter the market, and that new brands are expected to fuel "stiff competition."

In response, more suppliers that provide turnkey products are providing "clean" formulations and packaging. Fusion’s Tarangioli said: “The development of clean beauty is quickly becoming the new standard, and we see brands increasingly paying attention to their “blacklist” and overall ingredient positioning.

For many years, bottles with airless pumps are usually the most popular choice for skin care, but as new brands use more glass serum bottles and jars, are their appeal waning? No, the supplier said.

"Demand for airless packaging has not slowed down. Brands recognize that airless packaging means higher perceived value and meet the growing consumer demand for products that use less chemical preservatives."

What's the next step?

The two main trends that have emerged on the market are multi-tasking products, including color cosmetics with skin care effects and customizable skin care products. Suppliers say that we will see more products in these categories soon. Future trends will include more personalized skin care products and customized packaging. "Beauty consumers continue to face rapidly increasing product choices, especially in skin care products. Packaging design is usually the deciding factor in their choice of brand."