Cosmetics packaging container analysis

Combined with the development trend of cosmetics and its packaging, modern cosmetics packaging has the following characteristics in terms of the selection of packaging materials and containers, the structure design of packaging containers and the decoration design of custom packaging containers.

1. The application of plastic materials and composite materials in cosmetic packaging is becoming more and more extensive. The modeling design of packaging containers, especially plastic bottles, tends to be diversified. Plastic cosmetic container manufacturers offer various plastic cosmetic tubes, plastic cosmetic bottles,  and the former is more popular in all kinds of cosmetic packaging.

2. The use of cosmetic glass bottles is restricted. Due to the intrinsic defects of cosmetics glass bottle (e.g., than the major, fragile, etc.) for general cosmetics, if use plastic material or composite alternative cosmetics glass container for packaging, plastic containers or composite containers are often adopted to packaging, for high-end cosmetics or volatile and vulnerable cosmetics fragrance, such as perfume, In general, cosmetic glass bottles are still used for packaging.

3. Cosmetics packaging container specifications of diversification to meet different levels of consumption. Due to the intensification of competition in the cosmetics market, the manufacturers are investing more and more in the cosmetics packaging. For middle and low grade cosmetics, in order to meet different needs, the size of the packaging container is diversified, to facilitate the choice of consumers; For high-end products, small volume cosmetics packaging, to meet the needs of low-income people, especially to meet the curiosity of young girls and the consumer psychology.

4. Serialization of cosmetic package design. The so-called serialized packaging design refers to the same category of commodity packaging design based on the premise of uniform trademark pattern and font, with different colors, water patterns or different shapes and structures as the key tone. The requirements of the same are different in the same, the same in the different, both diversified and integrated. In the practical application of cosmetic packaging, there are generally two situations, one is: the same brand, different functions of cosmetics for a complete set of serial packaging, in order to facilitate the purchase of consumers, but also make the overall price is lower than the total price of separate purchase. For example, a series of cosmetics of a brand, maintain the overall design style, and then use a larger container, a variety of cosmetics for collection packaging, as a sales list for overall sales; Two is: the same brand, the same main function, but different auxiliary functions of a series of cosmetics, or the same brand, the same function, but different formula of a series of cosmetics, in the packaging design of the serialization design. For example, a variety of moisturizing cream of a brand, its main function is to protect skin, but the auxiliary function is different, and then a variety of cleansing milk of a brand, its function is to clean the face, but the formulation of the manufacture is different. For this kind of series of cosmetics, in the packaging design, should conform to the characteristics of series packaging design, not only to achieve the role of series of packaging, but also conducive to the choice of consumers. 5. The packaging of cosmetics should be more and more on the needs of personalized development. The packaging of cosmetics must correctly convey the characteristics of cosmetics required by the consumer needs of different personalities, and show the aesthetic taste of different groups of people, so as to successfully achieve the sales of cosmetics.

6. Some cosmetics such as mousse, perfume and other products are packaged in the form of spray packaging to facilitate the use of consumers. Cosmetics packaging more and more attention to the structure of the container and accessory design, so that consumers in a variety of environments easy to hold, easy to access, easy to quantify. Cosmetic packaging anti-counterfeiting printing technology

Anti-counterfeiting packaging technology is a technology and method to prevent goods from being intentionally changed and counterfeited in the process of circulation and transfer by means of cosmetics packaging. Daily cosmetics are similar to cigarettes and alcohol products, which belong to large sales volume and high profits. Take a bottle of Head and Shoulders shampoo for example, the wholesale price of the genuine products is about 16, while the counterfeit wholesale price is only 6. Such a large profit margin has attracted those criminals to take risks and produce fake and shoddy goods. It is reported that daily cosmetics are second only to tobacco and alcohol as the most seriously counterfeit products. Therefore, how to carry on the anti-counterfeit packaging of these commodities, it is very important.

1. Present situation of anti-counterfeiting technology in packaging of daily cosmetics

At present, there are many kinds of cosmetics for daily use in the market, and the packaging is countless. Among them, the mainstream of packaging is: Most cleansing products are plastic packing, wash hair product USES plastic column packing, beauty skin care products using glass bottles, plastic pipes or plastic box packaging, plastic bags, and some commonly used toothpaste products are composite tube packing, heavy use of aluminum tube packing has to be eliminated before, In the outside of these packages are generally also used for a carton packaging, soap products using carton or plastic box packaging.

No matter how its cosmetics packaging form, the anti-counterfeiting packaging of daily cosmetics is generally designed according to the following four aspects: printing material anti-counterfeiting, printing process anti-counterfeiting, printing ink anti-counterfeiting, packaging design anti-counterfeiting.

1) printing material anti-counterfeiting technology in recent years, material technology in combination with some other technologies, there has been a great development in cosmetics packaging anti-counterfeiting. At present, the main anti-counterfeiting materials used in daily cosmetics packaging are: anti-counterfeiting holographic paper, gold and silver card, gold and silver laser card paper.

(1) Security holographic transfer paper security holographic transfer paper is also known as vacuum aluminized film transfer paper, it will holographic information by molding process in advance molded on a specific film, and vacuum aluminized, and finally transfer the aluminized layer to the surface of the paper. Holographic transfer paper plays an important role in the field of anti-counterfeiting cosmetics packaging because of its ideal printability and the remarkable anti-counterfeiting function of holograms on the paper. In addition, holographic transfer paper does not contain plastic film, as a fashion environmental protection anti-counterfeiting cosmetics packaging material is currently widely used in food, medicine, cosmetics, tobacco and other outer packaging.

② gold and silver card, laser card gold and silver card, laser card are aluminized card. Gold and silver card paper is also known as gold and silver foil paper, is composed of aluminum foil layer with coating (or spray aluminum layer or aluminum plated PET film) and card. The surface of the paper is smooth and bright, with metallic luster, mainly used for high-grade packaging of cigarette boxes, wine boxes, cosmetics boxes. Laser card is also known as the laser rainbow card, not only the image is clear and bright, colorful, even if printed on the dark ink can not cover the rainbow effect, permeability is very good. Because of gold and silver card, laser card paper price is higher, and the paper surface image is different from ordinary paper, plus the special effect after printing, so that cosmetics packaging has a certain anti-counterfeiting effect.

2) Printing ink anti-counterfeiting technology

Fluorescent ink. Fluorescent ink is made of fluorescent material dissolved in the corresponding resin, its main component is fluorescent pigment, when the external light irradiation, absorption of a certain form of energy, does not convert into heat energy, direct excitation of photons, in the form of low visible light will be released energy, resulting in different hue fluorescence phenomenon. Prints printed with fluorescent ink have bright colors and good decoration effect. Under the action of visible light and ultraviolet light, they emit sparkling fluorescence. Anti-counterfeiting packaging with fluorescent ink to their own deployment of the best anti-counterfeiting effect, different formulas can get different fluorescent effect, generally difficult to carry out realistic prevention.

② thermosensitive anti-counterfeiting ink. Under heating conditions, the discoloration effect of the ink is called thermosensitive anti-counterfeiting ink, according to the discoloration required temperature is different, can be divided into hand temperature discoloration ink and high temperature discoloration ink. The basic component of thermal anti-counterfeiting ink is color color pigment, because the color changes before and after heating these pigments are completely different, as a basis for judging whether the trademark or product is forged, not only easy to identify, but also fast. (3) photochromic ink. Photochromic ink is due to the ultraviolet radiation and discoloration, in the sun or ultraviolet light irradiation can be from colorless to blue, purple, yellow and other colors, can also change from one color to another color. Its discoloration principle is: when the sun or ultraviolet light irradiation to the ink, the ink in the photosensitive material is excited, its molecular structure changes, resulting in the appearance of color changes. When the external stimulus is removed, the photosensitive material molecules in the ink return to the original ground state, and the ink returns to its original color. This kind of ink is widely used in anti-counterfeiting packaging printing of daily cosmetics.