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How to design cosmetic tube packaging for mascaras

2023-01-24

When it comes to mascara cosmetic tube packaging, there are many things that you need to consider. You want your product to be easy to use and apply, but at the same time, you want it to be sturdy enough so that it doesn't break during shipping or storage. While this may seem like an impossible task for designers working in cosmetics industry, there are some steps that can be taken in order for these cosmetic tube products to meet these requirements:

Some important considerations:  

●Consider the size of your cosmetic tube.

●Make sure it's refillable and recyclable.

●Make sure that your cosmetic tube packaging for waterproof mascara is slightly different from regular formulations.

Size of mascara cosmetic tubes:



If you're designing a mascara tube, it's important to remember that the product should never be too large. This is because customers may forget about the product if it sits on their counter for too long, or they might not be able to finish using up all of it before it expires. The other thing to consider when designing these tubes is how much product should actually fit inside them. You want to find a balance between having enough space for all of your ingredients and having too much empty space that could make the tube feel cheap or look bulky.


The size of your tube will also depend on what kind of brand image you want to be associated with your mascara line. Some brands prefer bigger sizes so that consumers feel like they're getting more bang for their buck, while others like smaller containers because they think bigger means better quality (and sometimes this does hold true).

Refillable mascara tubes:

The cosmetic squeeze tube is the part of the packaging that people will interact with most often. It needs to be durable, but also easy to open and close. The product inside should be easy for customers to apply, so you'll want to make sure there are no sharp edges or sharp corners.

The cap should be strong enough that it won't fall off in transit or if someone accidentally drops it on the floor (or into their purse). If you are selling in Europe or Asia where consumers tend not to throw away their used containers at home but instead bring them back for refills, then this is especially important because these countries have stricter laws about recycling than we do here in America.

The best way to reduce the amount of waste that goes into landfills is by offering your customers a refillable option. It's better for everyone involved: the environment, the customer and even your business!


Waterproof mascara needs to be slightly different:

You may be wondering why waterproof mascara is more expensive to produce than regular mascara. While it's true that waterproof formulas do require a different production process, there are additional costs associated with testing and packaging the product as well.

Because of the unique formula for waterproof mascara, the cosmetic tube needs to be made of different materials than regular mascara tubes. The material of the tube needs to be waterproof, flexible and resistant to heat and cold.

It's important that your tube is made out of a material that can withstand the rigors of being shipped around the world. The last thing you want is for your customers' mascara to arrive in pieces because it was damaged during transit!


Matte mascara squeeze tubes?

When designing your mascara cosmetic tube packaging, you should make sure that the tube is heavy enough not to slip out of users' hands when applying it. The tube needs to have a good grip so that users can hold it firmly and apply their mascara without any problems. In addition, you should ensure that your product has an easy-to-hold design that makes it comfortable for people who are wearing makeup gloves or who have small hands (such as children).

Even though all of these tips are great, you still need to consider the needs of your target market and what they want from your product. After all, cosmetics are meant to make you feel beautiful on the inside as well as out!







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