The leading direction of cosmetic packaging materials

2021-06-20

In the field of cosmetic packaging, with the improvement of the technical level of cosmetic container manufacturer, the development of packaging gradually highlights the characteristics of personalized demonstration and innovation, the introduction and application of new technologies and new processes, and the development and substitution of new environmental protection materials. Safe and convenient packaging will be more popular in the market. Global brand management has become an important strategy for enterprises in international competition. Domestic enterprises pay more and more attention to brand development, brand education, brand innovation and other issues. Although there is no rich experience in brand management of international brands, and there is no management method for successful brand operation, national enterprises are still groping for development in innovation. Take the cosmetics and washing products industry as an example, although people still have the impression of white porcelain bottles, green iron caps, antique and affordable snowcream in their minds, this old brand, which was famous all over the country in the 1980s and has hundreds of millions of customers, can only rely on the increasingly reduced consumer groups to maintain its meager sales. Facing the intervention of external information, the application of new technology, the emergence of new products, and the overwhelming packaging and publicity, the only purpose is to compete for every hesitant customer. In today's extremely rich goods, no change, no innovation, will be eliminated.

For novel products, if the use of novel cosmetic packaging, then the impact on customers will be greatly enhanced. Besides, new cosmetic packaging can add luster and attractiveness to a very ordinary product. In personal care products and perfume market, product packaging has become an important factor that can quickly lock consumers' eyes on retail shelves. New in order to be different from the modern consumer, cosmetics packaging design has gradually been understood. From mass market to high-end shopping malls, from cosmetic glass bottles to cosmetic plastic bottles and cosmetic plastics tubes, perfume and cosmetics distributors are paying more and more attention to the innovation and innovation of packaging. Due to the intense competition for the attention of end consumers, many packaging suppliers believe that product design has become more important than ever. Personalized demand drives the continuous development of customized production (personalized production mode according to the needs of different consumers).

For wholesale cosmetic container manufacturer, the leading direction of cosmetic packaging materials, in general, cosmetics actually include skin care products, beauty salons and perfume. According to the staff of the spice and cosmetics industry association, all kinds of eye cream, night cream, SOD honey and sunscreen can be classified as skin care products. Shampoo, conditioner, hair coloring water, lipstick, eyebrow pencil, nail polish and other cosmetic products can be classified as beauty salons, and perfume can always be self made. Cosmetics as a fashion consumer goods, it needs high-quality packaging materials to enhance its value. At present, almost all kinds of materials are used in cosmetic packaging. Glass bottles, plastic tubes, metal bottles and tubes are the main packaging materials, while cartons are often used for cosmetic packaging. Continuous development of new materials and new processing technology, the pursuit of new modeling, cosmetics packaging industry has been the focus of development. A technical engineer who has been engaged in the research of cosmetic material packaging for a long time told the reporter that now, the application scope of materials is not limited to cosmetic glass bottles, plastic bottles and tubes. The application of new materials has become a way for the cosmetic industry to launch new products and improve existing products. According to the introduction of cosmetic container manufacturer, taking the well-known P & G (Procter & Gamble) as an example, the bottle body material of Jishuang bath brand launched last year has changed the hard plastic texture of the past, and has chosen more humanized soft and hard plastic packaging, which virtually increases the affinity of this product. The successful launch of Jishuang has something to do with the choice of packaging materials. Similarly, another brand of P & G, Pantene, on the basis of the existing strong brand, has made a lot of efforts in improving the outer packaging design and material, striving to inject fresh vitality into the old brand. This also means that the fashionable, eye-catching, energetic and interesting packaging design and the adoption of new cosmetic bottles will become one of the means for cosmetic manufacturers to win the terminal in the future. In the field of skin care products, durable and exquisite packaging is emerging in endlessly.

The above industry insiders take a series of crystal products produced by a cosmetics company as an example to explain that because of its unique paste making technology, the automatic computer ointment machine is used to make various kinds of essence of different efficacy into spherical shapes, filamentous flowers and other shapes, and put them into the gel gel, which is not only crystal clear, fashionable and beautiful. Moreover, because its essence is completely sealed, and the action of active metal ions is used, it can restore skin's natural vitality more quickly and more effectively than ordinary cream skin care products, and eliminate skin problems. Therefore, considering the beauty of the paste, the designers tend to choose the organic glass material with good transparency, strong plasticity, the same handle as glass and stronger, and then match it with gold and silver caps with high quality and gloss, hoping to endow the crystal series cosmetics with luxurious and fashionable product connotation. And the subsequent facts also proved that they chose the right packaging.

It is reported that this series of products are favored by young and middle-aged female consumers as soon as they are put on the market. Generally speaking, the packaging of cosmetics should be both protective, functional and decorative. According to market research, cosmetic packaging manufacturer predicts that the integration of the three is the development direction of cosmetic packaging in the future. Cosmotic packaging supplier pointed out. First of all, fresh-keeping cosmetics will occupy a considerable market. In order to meet the needs of customers, enterprises choose to produce preservative free products. Therefore, enterprises have to fill them in tiny cosmetic containers so that people can use them at one time, for example, the essence of many brands is the way of packaging. Although this kind of cosmetics is generally expensive, it is difficult to become the mainstream product in the market, but it is the symbol of the future fashion and luxury lifestyle, so there will be a stable consumer group. Secondly, the development and design of green cosmetic packaging materials.

At present, more and more cosmetic enterprises have begun to pay attention to environmental protection, and they will also consider whether these materials can be recycled. There is no doubt that green and environmental friendly cosmetic packaging materials will be the general trend. Another possible mainstream is the composite technology of composite packaging manufacturer uses. It can make multi layers of different kinds of plastic compound together, forming a plastic, you can choose any color and design any shape, as long as you have enough imagination. With multi-layer plastic forming technology, plastic cosmetic packaging can completely isolate light and air, and avoid skin care products oxidation. On the other hand, by mixing different kinds of materials, it can bring people wonderful visual effect and unique feel in appearance, and improve the flexibility of hose. At the same time, vacuum cosmetic packaging is quietly rising. Vacuum cosmetic packaging can protect skin care products containing fat, rosin oil and vitamins. It has the advantages of strong protection and high resilience. Another important development direction of vacuum cosmetic packaging is to highlight the functionality, which is very important for less complex containers. Nevertheless, the packaging of Huadan plastic bottles for many years will still occupy an important position in the future. Light weight, firmness and easy production have always been the advantages of plastic cosmetic containers. Through the efforts of chemists and plastic tube and bottles manufacturers, plastic products have achieved the transparent characteristics that only glass had before. And according to experts, the new cometic plastic bottle can be dyed into various colors, even after anti UV treatment, the sense of transparency is not reduced.

Cosmetic packaging: plastic or glass?

Over the years, the cosmetics market has grown at an average annual rate of 15%, and now it has begun to take shape. In 2002, the total sales of the whole market reached 45 billion yuan. Among them, skin care products accounted for about 36%, hair care products accounted for 30.96%, fragrance products accounted for 20%. It is predicted that the total sales in 2010 will reach 80 billion. As the main packaging materials in this market, plastics and glass will also have a greater use. Most cosmetics are liquid, emulsion or paste, and do not have a distinctive appearance. It must be through exquisite, unique packaging design, in order to show its own characteristics. Therefore, cosmetics generally rely on packaging in order to achieve good sales. In addition to metal, plastic and glass are the main cosmetic packaging container materials used at present, among which the amount of plastic is the most

Packaging form of cosmetics

Although there are many varieties and functions of cosmetics, their adaptability to external forms and packaging mainly includes the following categories: solid cosmetics, solid granular (powdery) cosmetics, liquid and emulsion cosmetics, paste cosmetics, etc. According to different forms, packaging forms are different.

Packaging of solid cosmetics

There are relatively few types of solid cosmetics, such as eyebrow pencil, lip pencil, vermicelli, powdery cake, lipstick and lipstick. The packaging of this kind of cosmetics is relatively simple. For example, the eyebrow pencil is usually made into a shape similar to a pencil, wrapped in wood, and sharpened with a knife when in use; The powder is usually packed in plastic boxes. Lipstick, vermicelli and lipstick are usually packed in cylindrical plastic canister. They are designed to be used to facilitate the use of the inner parts in the form of rotation.

Packaging of granule and powder cosmetics

These cosmetics are mainly made up of foundation, powder, talcum powder, prickly heat powder, hair coloring powder and sparkling powder. Composite film bags, plastic bottles (bottles) and glass bottles are often used for packaging containers of such products. In general, packaging containers should be decorated and printed exquisitely. When plastic packaging is used, exquisitely printed cartons are often used to cooperate with them to form the sales package of granular (powdery) cosmetics. In addition, cosmetic capsule is a more novel and convenient packaging form.

Packaging of liquid and paste cosmetics

There are many packaging forms for this kind of cosmetics, mainly including plastic bottles of various shapes and specifications, plastic cosmetic tubes (usually after exquisite decoration and printing), composite plastic bags (usually also after decoration and printing, commonly used for cosmetic economic bags or lower grade cosmetics packaging), glass bottles of various shapes and specifications (including wide mouth bottles and narrow mouth bottles), It is usually used in cosmetics, such as cosmetics, or volatile cosmetics, which contain easily solvent and organic solvents, such as nail polish, hair coloring water, perfume, toner and so on. For the above-mentioned packaging forms, sometimes they are combined with color printing cartons to form the sales package of cosmetics, so as to improve the grade of cosmetics.

Plastic container for cosmetics

Plastic is light and cheap, easy to form large-scale production, can be made into a variety of sizes, transparent, opaque and various colors of the bottle, and the printing performance is very good, can use heat transfer printing, ink-jet printing, printing and other methods to the instructions, identification, bar code directly printed on the surface of the container. Due to the above excellent properties, plastic products have occupied more than 80% of the packaging market of cosmetics and become the main packaging containers of cosmetics.

Strong plasticity:

In the past, cosmetics were usually packaged in glass bottles. However, due to the single variety of glass containers, even if there is a better design concept, due to the limitations of technology and materials, it often can not be realized. However, plastic materials have great advantages in this respect. They not only have rich sources, but also have good molding performance. They can be made into bottles, cans, boxes and other plastic containers of various structures and shapes, and can carry out various decoration and decoration designs. Cosmetic capsule is a typical example of its strong plasticity. There are various shapes of capsules, such as spherical, olive, heart, crescent and so on; Its colorful, both crystal clear and transparent, but also colorful pearlescent, the appearance is very popular. These packages bring consumers a safer and more convenient way of consumption. In recent years, the application of PET resin in cosmetic containers has developed rapidly, which has led to a great change in replacing glass bottles with plastics.

On the one hand, the transparency of cosmetic plastic containers is improving. Polyethylene extended blow molding technology can overcome the disadvantage of low transparency of polyolefin blow molding bottle, and its crystal clear characteristics are close to glass bottle. On the other hand, the color of plastic container can be controlled flexibly. The mixing injection molding machine allows two different colors of raw materials to be injected into the mold at the same time to produce two-color mixed patterns. At present, 3-4 color molding machine has been developed in China. If the above two technologies can meet the consumers' demand for the beautiful appearance of cosmetic products, then the emergence of multi-layer co extrusion technology provides quality assurance for products. It can make multi layers of different kinds of plastics together, forming at one time. While better isolating light, air and other substances that cause skin care products to deteriorate, this kind of plastic container also combines the characteristics of different materials to obtain wonderful visual effect and unique feel in appearance. Hose is one of the outstanding representatives. 15 years ago, it only appeared in the middle and low-end market, but now it has become the wedding dress of major celebrity brands. For example, Lancome's sunscreen series uses special hose. A layer of adflex is added on the surface of the hose to make it soft and feel better; Add a layer of poly? Glue makes the appearance more gorgeous. Moreover, the new material also has amazing extrudability, which helps to extrude skin care products more evenly.

Cosmetic glass bottle: the first choice of high grade cosmetics

At present, the proportion of glass bottles in cosmetic packaging containers is less than 8%. However, it still has irreplaceable advantages in this packaging field, and it is still the preferred material for high-end cosmetics in the short term. It is true that the development of glass bottle processing technology is slow, but it has been improved in recent years. By using computer CAD glass bottle mold design, computer automatic control of glass furnace, strengthening and lightweight technology for production, the quality of glass bottle is improving, the weight is reducing, and the transparency and surface finish are further enhanced. In terms of post-processing, the glass surface can be frosted, painted, color printed (up to 7-8 colors), carved and so on, which greatly improves the added value of the glass bottle.

Thoroughness, purity, nobility and elegance are the charm of glass bottles. Compared with the plastic bottle, its heavy and heavy feeling makes people feel more trustworthy; The unique visual effect of frosted glass bottle is far beyond that of plastic bottle. In the production of PET bottles, it is impossible to achieve the effect of matte and frosting through mold surface treatment, so it can only carry out post-processing oil spraying treatment, which has a lot of inferior effect and high cost. Compared with the flat glass bottle, the frosted glass bottle is elegant and gorgeous, with good fog feeling, good shading effect and more decorative function. Many perfume manufacturers like to pack their products with this kind of container. For example, the perfume of women's perfume in Italy BVLGARI, the packaging design has inherited the exquisite tradition of excellence, with streamlined frosted glass bottles to highlight its concise lines, and the bottle body is a soft emerald green, conveying a fresh, elegant and friendly quality.

In addition, the high barrier property of gas is also the preferred material for glass bottles to be volatile and easily flavored products such as perfume. Cosmetics, especially whitening and nutrition cosmetics, contain a lot of nutrients just like food, but they are easily oxidized. This puts forward high requirements for the sealing of packaging materials. Glass bottles have strong barrier, which is undoubtedly better than plastic bottles in protecting the contents

In summar, both plastic and glass cosmetic container are popular in the market, each applicable for different cosmetic packaging, it is suggested for makeup brand to wholesale both on the basis of products.