Foreign makeup domestic consumers love-hate relationship

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by：Lisson 2020-11-25

In a web site to consumers on the current cosmetic satisfaction survey found that foreign cosmetics in domestic consumers mind has maintained a high degree of satisfaction and look forward to, but the same survey also found in the relevant foreign cosmetics don't popularity also ranked in the top, it reflects the two sides, for foreign cosmetics in the Chinese idea of a position is clearly a two-way. Survey shows that people to the product's popularity can reflect the inevitable is the recognition of its brand and quality, through the survey results reflect the foreign brand cosmetics do have a lot of strength to win the satisfaction of consumer, but in the opposite side and became the most dissatisfied with the brand, possible reason is that with the cosmetics brand did not achieve universal coverage in terms of customer satisfaction, in winning the trust of some consumer also is hurt for another part of consumers at the same time, involved in the investigation of brand include Avon shiseido, l 'oreal and so on numerous well-known brands, is probably because of the high expectations of consumers for products at the same time, the gap between the reality to make this choice. Usually think of love deep cut of accountability, for foreign cosmetics is all have great expectations of consumers with the product after found that is not you think it will make a big psychological gap, make such evaluation is in for. Through the survey, of course, we also can't let consumers think foreign cosmetics in hope is full of disappointment, besides investigation level correctly or not, has a great relationship with consumer's subjective psychological experience. Edit: note: henan

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