Changing trend of plastic cosmetic tube packaging

Lightweight, space-reduced and environmentally friendly cosmetic plastic tubes have been discussed in the industry for many years, including the troubles and deficiencies in the use of molds. Now orders in foreign markets have dropped significantly, and many cosmetic tube manufacturers have turned to the domestic market. Therefore, the competition in the domestic market is becoming more and more fierce, including changes in consumer behavior. Many Chinese companies find it difficult to survive. Now in the production and manufacturing of plastic tubes, few companies are willing to invest in design, development and production.

And the lightweighting we just talked about, yes, it is good, it is a great advantage for sustainable development and environmental protection, but the user experience cannot be ignored. For example, "ice dew" is like this, but It looks very low-end, feels bad, and doesn't look good. This is the user experience. If the user buys it once and feels uncomfortable, then the consumer must buy another product.

Lightweight, space-reduced, and environmentally friendly plastic tubes have been discussed in the industry for many years, including the troubles and deficiencies in the use of molds. Now orders in foreign markets have dropped significantly. Many manufacturers have turned to the domestic market, so the domestic market The competition in China has become more and more fierce, including changes in consumer behavior. Many Chinese companies find it difficult to survive. Now in the production and manufacturing of plastic tubes, few companies are willing to invest in design, development and production. To

And the lightweighting we just talked about, yes, it is good, it is a great advantage for sustainable development and environmental protection, but the user experience cannot be ignored.

In the plastic tube packaging market, cosmetic tube is a relatively special field. Compared with other types of plastic tube, the production threshold is generally not high. Because cosmetic tube involves the particularity of packaging products, it has certain requirements for all aspects of technical funds for cosmetic tube manufacturers, and there is also a certain threshold, which is not random. A manufacturer can enter, especially packaging products such as fluorinated tubes and barrier tubes, which have very high parameter requirements for cosmetic tubes. If the packaging quality is not good enough, once the product leakage and other problems occur, it will cause very serious consequences.

It is precisely the particularity of cosmetic tube packaging that it is necessary to formulate strict market access standards for cosmetic tube packaging products, and make detailed formulations for all areas involved in cosmetic products. At the same time, it has formulated entry thresholds for manufacturers engaged in cosmetic tube production, and strengthened product supervision and monitoring.

At the same time, we hope that domestic manufacturers engaged in cosmetic tube production can invest more manpower and material resources in product research and development to promote the upgrade of the performance of domestic cosmetic tube packaging products. This will not only benefit the progress of the domestic cosmetic packaging industry, but also the export of domestic cosmetic tubes.

Currently, first-line international cosmetics brands have released their own performance reports in China. The report shows that these first-line cosmetics brands are squeezed by domestic cosmetics brands, and the performance decline is very obvious. The rise of domestic cosmetics manufacturers has not only changed the cosmetics market pattern, but also greatly changed the market pattern and business ideas of cosmetic tube packaging manufacturers.

In the past, due to the limited market share of domestic cosmetics, from price and quality to market positioning, they were relatively low-end. Therefore, a large part of the orders of cosmetic tube packaging manufacturers were mainly aimed at the international market, mainly for export. Many cosmetic tube manufacturers also passed exhibitions. Ways to win orders from foreign manufacturers, and business ideas and strategies are also aimed at the international market. With the rise of domestic cosmetics manufacturers in the market, the market share continues to increase, and the demand for orders for cosmetic tubes is constantly rising. Therefore, domestic cosmetic tube manufacturers now need to change their business thinking, devote more energy to the domestic cosmetic tube market, and develop and design cosmetic tube packaging for the domestic market.

In the future, the domestic cosmetic tube market will become the main battlefield of our cosmetic tube packaging manufacturers, and our manufacturers should follow up the market more closely. .