Prospect of cosmetic tube packaging development

The cosmetic tube plastic packaging industry has great potential for development. With the rapid development of the cosmetics industry and the packaging industry, and at the same time, the trend of “replacing glass with plastic” in cosmetic packaging materials in the future is continuously established, the cosmetic tube packaging industry is growing rapidly at a growth rate much higher than GDP. It is expected that by 2012 the cosmetic plastic packaging industry The market size will exceed 16 billion. According to Disay Consultants, the average annual demand growth rate of the cosmetics plastic packaging industry will exceed 15% in the next five years.

The value of the cosmetics plastic packaging industry chain is concentrated on the two ends of product design and channel services. The cosmetics plastic packaging industry has shifted from a model of relying solely on output and price advantages to win at the initial stage of development to a comprehensive supporting service model. The competitive landscape of the cosmetic tube packaging industry is that foreign capital occupies high-end, and the share of domestic capital is gradually increasing. International cosmetics plastic packaging giants are mainly targeting the global high-end market, and domestic companies are mainly targeting the domestic market. The market share of leading domestic companies is expected to gradually increase in the future.

How to make the packaging design more beautiful under the premise that the shape of the cosmetic tube packaging container meets the protection, use, and sales functions required by all drugs and the packaging process of the cosmetics tube, so that people can get a feeling of spiritual beauty while using cosmetics and The fun of art.

(1) The beauty of change and unity. In the plastic art, only when unity does not change, it becomes dull, and cosmetic tubes are full of vitality and appeal when they have changed shapes. On the contrary. There are too many changes that are not uniform, which makes it seem chaotic; if there is unity, the shape will be harmonious and full of beauty. Therefore, the change of container shape and the beauty of unity should seek change in unity, and unity in change.

(2) The beauty of repetition and echoing repetitively uses and reappears with regular things, so that the cosmetic tube shape shows a repetitive and echoing beauty in the changing art. Such as the packaging design of the cosmetic tube series. Some use the repetition of the modeling line. Some are the complete repetition of the cap shape to form the series, and some are the repetitive decoration or the same material, etc., use the coordinated relationship of these repetitive factors to carry out the series design.

(3) Cosmetic Tube Rhythm and Rhythm Beauty Rhythm and rhythm is a form of laughter that is reasonable, orderly, and regularly changing.

(4) Cosmetic tube symmetry and balanced beauty Symmetry has a solemn, generous, and stable beauty. The general performance is in the form of left and right symmetry. There are two forms of balance. One is static balance. Static balance is equal and unequal, with a sense of reward in static and dynamic. The other is dynamic balance. It is lively and changeable. The beauty of balance is found in this diverse and beautiful asymmetry of vividness.

The important image of cosmetic tube packaging design includes: graphics, colors, and text.

Graphics is an important expression technique. It conveys the contents of the cosmetic tube package to consumers through visual effects. It has a strong visual impact and can arouse consumers' attention and desire to buy. The configuration of product pictures, text and background in the cosmetic tube packaging pattern must be focused on attracting customers’ attention and directly promote the brand. The cosmetic tube packaging pattern is more specific, stronger and more convincing to customers than the brand name, and it is often accompanied by immediate purchase behavior.

1. Basic principles of graphic design

(1) The form and content are consistent and clear in the table.

(2) To fully display the products, there are two main methods, one is to show the drugs with realistic color photos, and the other is to directly display the drugs themselves.

(3) There must be specific and detailed textual descriptions. The packaging patterns should also include detailed descriptions of the product's raw materials, formulation, efficacy, use, and maintenance. If necessary, it should also be accompanied by a concise schematic diagram. Cosmetic packaging has strict requirements for this.

(4) It is necessary to emphasize the image color of drugs, not just transparent packaging or using color photos to fully express the inherent color of the drug itself, but more use of image tones that reflect large categories of goods, so that consumers can generate similar signals and reflect the same perception Reflect, quickly ascertain the content of the package by color.