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The importance of color, for the product packaging design
by：Lisson
2020-11-25
Color, for the importance of product packaging design, the importance of the product packaging design for
when we shopping in the mall, brightly colored goods always attract our eyes quickly in the first time, because it is unique among many products, so the use of colors for the product packaging design has very important significance. The good use of color, the product will soon come to the fore. Let's take a look at.
product outer packing design color techniques from the following points should be noticed: one is the color and packaging are care of relationship; 2 it is colour and colour contrast relationship. These two points is a key in colour is applied.
( A) Color and packaging are care
so, as the color and packaging are coordinate relationship between the where about? Mainly through the external packaging colors can reveal or its inner packaging items. Make the person a see the outer packing can basically perception or associated with the inner packaging was. For this problem, the author has repeatedly mentioned in the past, but if we can into stores to look on the goods, of many goods and failed to reflect the care of relationship. Make consumers not to think about its excellent packaging items for what. There are, of course, on product sales play a positive role in promotion. Normal external packaging color should be grasp so the same characteristics in different degrees;
progresses from the industry, food packaging class normal coloring the mass-tone attune of light yellow, pink to express this gives a person the sense with warm and close. , of course, including tea, with green, drinks, with green and blue, alcohol, pastry with big red, children's food with rosy, daily-use cosmetics class and more normal coloring the mass-tone attune to rose, with the, light green, shallow blue, dark brown, is warm and elegant to highlight the twitters, clothing shoes and hats class with more is dark green, dark blue, brown or gray, in order to highlight composed the aesthetic feeling of elegance.
( 2) Color and color contrast relations
besides, color and color contrast. This is most easily in a lot of commodity packaging design performance is very difficult to grasp. High caliber in the design, the wounds of the packaging effect is high, on the other hand, is the item. Popular in Chinese calligraphy and painting, so a words, called tight, thin monkey. In fact say is a relationship of contrast. Performance in packaging design, this relation is very obvious, and very common. These so-called contrast, contrast generally has the following aspects: the colour using depth contrast using the weight of the contrast color, the color use point to face than the use of the comparative color, the color of use and low contrast, color use contrast and so on.
because of the color has a special meaning for product packaging design, so, we need more attention on the product packaging, the choice of colour, slightly careless, make product packaging effect could be a huge range, a good designer, has its own unique understanding must be in color to use. Conversion table packaging printing knowledge
when we shopping in the mall, brightly colored goods always attract our eyes quickly in the first time, because it is unique among many products, so the use of colors for the product packaging design has very important significance. The good use of color, the product will soon come to the fore. Let's take a look at.
product outer packing design color techniques from the following points should be noticed: one is the color and packaging are care of relationship; 2 it is colour and colour contrast relationship. These two points is a key in colour is applied.
( A) Color and packaging are care
so, as the color and packaging are coordinate relationship between the where about? Mainly through the external packaging colors can reveal or its inner packaging items. Make the person a see the outer packing can basically perception or associated with the inner packaging was. For this problem, the author has repeatedly mentioned in the past, but if we can into stores to look on the goods, of many goods and failed to reflect the care of relationship. Make consumers not to think about its excellent packaging items for what. There are, of course, on product sales play a positive role in promotion. Normal external packaging color should be grasp so the same characteristics in different degrees;
progresses from the industry, food packaging class normal coloring the mass-tone attune of light yellow, pink to express this gives a person the sense with warm and close. , of course, including tea, with green, drinks, with green and blue, alcohol, pastry with big red, children's food with rosy, daily-use cosmetics class and more normal coloring the mass-tone attune to rose, with the, light green, shallow blue, dark brown, is warm and elegant to highlight the twitters, clothing shoes and hats class with more is dark green, dark blue, brown or gray, in order to highlight composed the aesthetic feeling of elegance.
( 2) Color and color contrast relations
besides, color and color contrast. This is most easily in a lot of commodity packaging design performance is very difficult to grasp. High caliber in the design, the wounds of the packaging effect is high, on the other hand, is the item. Popular in Chinese calligraphy and painting, so a words, called tight, thin monkey. In fact say is a relationship of contrast. Performance in packaging design, this relation is very obvious, and very common. These so-called contrast, contrast generally has the following aspects: the colour using depth contrast using the weight of the contrast color, the color use point to face than the use of the comparative color, the color of use and low contrast, color use contrast and so on.
because of the color has a special meaning for product packaging design, so, we need more attention on the product packaging, the choice of colour, slightly careless, make product packaging effect could be a huge range, a good designer, has its own unique understanding must be in color to use. Conversion table packaging printing knowledge
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