Development status of personalized cosmetic tube design in USA, Europe and Japan

Consumers in different countries often have different preferences and needs for cosmetic tube, depending on their living habits, natural conditions and geographical locations. The world's top three markets for cosmetic tubes are the United States, Europe and Japan, which together account for $300 billion in annual sales. Especially with Japan, Europe cosmetic tube market sales range than the United States cosmetic tube market to be more robust. The total annual consumer cosmetic tube market grows to $140 billion in the United States, followed by Western Europe at about $100 billion and Japan at just $60 billion.

The cosmetic tube market is projected to grow at an annual rate of 3.5 percent in the United States, 4 percent in Western Europe and 3 percent in Japan over the next five years.

First, the characteristics of personalized cosmetic tube design in the United States

The rise of cosmetic flexible tube industry in the United States in the early 20th century, to the second World war gradually established a complete cosmetic tube decoration, cosmetic tube materials, cosmetic tube technology and cosmetic tube regulations and other industrial systems. According to the United States cosmetics flexible pipe industry survey report pointed out that the packaging industry occupies the first place of the total sales of cosmetic tube, self-service shopping development largely depends on the supply capacity of cosmetic tube products, this orientation led to the United States strong cosmetic tube industry, the establishment of cosmetic tube manufacturers.

At present, the import and export volume of the United States ranks first among the ten largest trading countries in the world. According to the North American market research, the promotion of goods cannot only rely on advertising. Eighty percent of American consumers only believe their own eyes and decide whether to buy goods only after seeing them, rather than just looking at advertisements. Americans have the consumption habit of shopping on weekends, especially the rise of self-selected supermarkets. Therefore, in order to help customers buy, the product cosmetic tube should clearly convey the product information in patterns, colors, words, and cosmetic tube container modeling structure, in order to attract customers' attention.

(a) cosmetic tube manufacturers pay attention to the innovative design of cosmetic tube

In order to meet people's consumer demand, the cosmetic flexible tube industry in the United States tends to diversify. The cosmetic flexible tube industry has the characteristics of high efficiency and high profit in the research and development of new products. For example, the cosmetic tube standard for food has been developed to diversification and scale. It used to take two to three years to launch a new cosmetic tube product, but now it only takes half a year to launch new cosmetic tube products for sale.

(2) American consumers' habits of patterns and colors

Surveys show that nearly 70 percent of Americans prefer to shop close to home, so cosmetic tubes in retail products play a crucial role in promoting sales. Americans are shopping for cosmetics with metallic tube and the patterns of the beautiful and pleasing to the eye, the color is preferred, it not only can improve the brand value of goods, cosmetics cosmetics tube tube manufacturer also can enrich the product shape, style, form diverse cosmetics tubes, so retail stores for goods cosmetics tube design is particularly valued.

Americans especially like the eagle, because the eagle is the symbol of the National emblem of the United States, is the national bird. It is followed by the white cat and butterfly that expresses good luck, and there are lively and lovely small animals, such as monkeys, lions, dinosaurs and other dynamic patterns. Americans don't like pictures of bats, elephants, bears, and other wild animals. The design of the cosmetic tube pattern tends to be dynamic and curved. In order to give consumers the sense of reality of goods, cosmetics tube manufacturers use more pictures of real objects.

On the color of cosmetic tube, Americans generally prefer bright and lively pure color department of color, far more than the gray color is loved, such as pink, light blue, light green, light yellow and so on.

(3) Requirements for structure of cosmetic tube - convenient and practical

Americans pay attention to reality and attach great importance to the functional structure of the cosmetic tube. In particular, the United States will enter the aging society in 2025, which should meet the requirements of elderly consumers for cosmetic tube, such as convenient to carry, easy to open, good protection performance. Products often use transparent, translucent cosmetic tube, let a person at a glance, Americans rarely buy a pair of goods, or buy a set, or buy a single, so we should consider the form of cosmetic tube has a large cosmetic tube, cosmetic tube, small cosmetic tube, etc..

(IV) Committed to cosmetic tube material and system research and development

Cosmetic tube industry in the United States is committed to the development of cosmetic tube materials and systems, how to process more cosmetic tube products with the least material. Lightweight cosmetic tube materials can reduce the cost of transportation, the use of special cosmetic tube mechanical system can effectively reduce the time required for production. These are the goals that cosmetic tube manufacturers strive for. At the same time, cosmetic tube enterprises are also faced with how to reduce the waste produced in cosmetic tube, labor costs, logistics costs and other difficult problems.

(5) The design of cosmetic tube should conform to the international design standards

In order to adapt to the globalization of market competition, the United States cosmetics tube manufacturer formulated a series of relevant policies, encourage cosmetics, cosmetics tubes tube in the tube cosmetics enterprise design materials, such as cosmetics, cosmetics tubes tube system sales link accord with international standard, the designer of the product cosmetics tube design also has the corresponding international design standards.

Two, the characteristics of European personalized cosmetics tube design

Europeans keep traditional idea all the time, the color that they prefer tends to delicate quietly elegant natural color, be like aureate, light yellow, brownish yellow, dark green and so on. In the design style of cosmetic tube, cosmetic tube manufacturers use rational design techniques, cancel the decoration is too fancy part, such as no decorative line body, asymmetric grid network layout design, in order to convey the characteristics of high level of vision and strong visual effect.

(a) The European market put forward eight design requirements for cosmetic tube

1. The text description and product name on the cosmetic tube should be easy to remember and easy to understand

2. In the design of cosmetic tube can not be too fancy, to eye-catching, consumers can intuitively understand the characteristics of goods from the outside of the cosmetic tube.

3. The flexible printing process of cosmetics requires simplicity and lightness, especially for high-end and luxury products, it is necessary to pay more attention to matching with the characteristics of the products themselves.

4. The design of goods strive for authenticity, consumers from the outside of the cosmetic tube on the characteristics of the product, improve the brand's own reputation.

5. Color to give people in the visual stable, noble, generous tone, such as French women like pink, men like blue; Germans prefer generous and calm black; Italians like light tones, cosmetics and high-end cosmetics tube, etc.

6. Regional logo patterns should be presented on the tube of cosmetics to improve the overall identification. For example, the Italian series of cosmetic tube design, cleverly integrated the natural scenery of Italy into the external cosmetic tube, so that consumers will know at a glance is Italian products.

7. The sustainable and healthy development of cosmetic tube design requires that cosmetic tube materials should not pollute, protect the environment, and be easy to recycle. The Germany that is in leading position, in cosmetic tube respect of new technology, new material is worth drawing lessons from.

8. The design of cosmetic tube should be innovative, novel and unique, with the flavor of The Times, and thus improve the value of the brand itself.

(2) the characteristics of European high-end brand cosmetics tube

In recent years, with the rapid development of European economy and cultural level, European welfare treatment is very superior, per capita income is also very considerable, consumers in various countries have a preference for brands and advanced cosmetics tube characteristics. Europeans think brand is equal to quality, pay attention to the quality of cosmetic tube very much, advanced commodity should have high-grade cosmetic tube, want to have the integral sex of complete modelling.

Europe's high-end brand cosmetics tube characteristics tend to seek "change", "extreme", "embellish". Seeking "change" is to constantly explore new ideas, and creative inspiration comes from the refraction of all aspects of life, in a careful taste to understand the connotation of the product itself, it is interesting. URBAN DECAY, for example, created POCKET ROCKET, a lipstick that changed from an attractive, mature man to a muscular man in a swimsuit by shaking it with the wrist. With a woman's passion to capture the heart of his lover, do not have fun; Jean Paul Gaultier has launched MADAME. Designers still use the brand's previous design style, in the middle of the transparent rectangular perfume bottle, using the form of relief to highlight the woman's posture, there is a kind of mirror silhouette situation. Can show female exquisite get rid of already, madurai much appearance plump curve, can foil the French again behind romance, dignified grace, bold and unrestrained feelings, as if only a second, your lover will bow down at your feet.

Seeking "extreme" is European designers, as always, to the details of exaggeration and love of the pursuit, in the design of high-end brands on the male sense of strength, women's gentle beauty has been the ultimate rendering. For example, DIESEL's men's perfume -Only the Brave. The bottle features a man's five fingers interlocked and his fists clenched. The DIESEL logo is embedded in the joint with relief texture. The bottle is dark blue in color and the bottle is silver in texture. Men are full of wild, strength and charm. The whole design was made to commemorate the James Bond film Quantum of Solace.

Cosmetics tube manufacturers seek "embellish" is the use of pure color, simple modeling, introverted modification, create a high-end unique simple noble temperament. For example, KENZO, a French brand with unique temperament, launched a perfume called KENZO POWER, which is famous for combining European and American popular trends and Oriental colors. It is in full bloom like a lotus flower in the eyes of Western luxury, quiet and light, revealing the Oriental characteristic charm without doubt, and shining with Zen.

Three, the characteristics of Japanese personalized cosmetics tube design

Under the situation of fierce competition in modern market, Japanese cosmetic tube industry has become the fastest developing market in the world. Japanese cosmetics tube style absorbed a large number of excellent foreign culture, and to remove the dross and extract the essence, combined with Japanese local culture, developed into a unique Japanese cosmetics tube design style. Therefore, The Japanese love exquisite design, sophisticated production technology, cosmetics tube products can fully meet the needs of the Japanese, and has a great impact on imported products.

(a) Japanese cosmetics tube in the integration of national wind and modern wind

Japanese cosmetics tube can be divided into two styles, one is the local traditional style, such as daily necessities, food (cakes, snacks), etc.; The other is modern style. These characteristics give a person a kind of tradition with modern color, simple and fashionable elements, the whole style is harmonious and unified. Japanese modern style reflects Japanese consumption concept is fashionable, individual, and traditional style is reflected in Japanese people's attachment to national culture.

Designers use national patterns, such as plum, cherry, rattan, dragon, phoenix, fish, dish, fan, fan and the application of Japanese traditional color, with natural style materials, such as grass, willow, wood, bamboo and so on through modern design techniques to make cosmetics tube not only beautiful and practical, but also with a unique Japanese style. For example, in the Japanese flavor snack cosmetics tube, the use of plum blossom, cherry blossom, chrysanthemum and other patterns, with ink style font, set off the brand bright and lively, fresh and natural, make people at a glance.

(2) The application of calligraphy font in Japanese cosmetics tube

Japan has a long history, the Japanese are quite interested in Chinese calligraphy art, especially in the design of cosmetics tube, handwriting calligraphy font has been widely used. Calligraphy style makes the whole cosmetic tube have a complete form of artistic expression and strong visual communication enjoyment, well showing the regional characteristics of the product and natural and refined humanistic color. At the same time, the designer recreates the calligraphy font as a pattern, and the innovative typesetting and reorganization of the text constitute various forms, which not only meet the aspirations of the new generation of young consumers, but also show the brand awareness and cultural heritage. Therefore, the art of calligraphy in the Japanese cosmetics tube presents a variety of styles.

For example, in the cosmetics tube, cosmetics tube manufacturers use local close-up techniques, will be a natural and unrestrained calligraphy "ring" word amplification, and occupy half of the position of the cosmetics tube, the whole cosmetics tube to create a feeling of wanting to roar; Japanese popular brand of pastry "type" to launch a gift boxes, called "ginza dawn" was adopted for the cosmetics tube calligraphy font, text looked, combination of cosmetics tube silver paper texture, using the late modern concave and convex printing techniques, fully show the ginza in Tokyo, has a long history and tradition and fashion.it's bustling street unique charm.

(3) Cosmetics tube manufacturer's green environmental protection concept is reflected in Japanese cosmetics tube

Although The land area of Japan is small, the population density is large and the material resources are poor, which makes the Japanese people's concept of environmental protection have a profound impact. In the cosmetic tube design, put forward a people-oriented design concept, that is, pay attention to the cosmetic tube can better meet the needs of individuals, including more perfect function, use since more safe and comfortable. As for the selection of materials, we should advocate the development of environmentally friendly materials with sufficient resources, easy recycling and no pollution as the first choice. For example, 90% of Japanese cosmetics are sold with crease lines on the cosmetic tube paper, which not only saves production and transportation costs, but also reduces space and facilitates recycling. Japanese drinks also have RIPS at the bottom to flatten containers for recycling;

(4) Cosmetic tube structure design is novel and diverse and convenient to use

Japanese consumption level is high, the life of cosmetic tube is only about two years, so the design of cosmetic tube structure should be novel and diverse, in order to attract multi-level customers, and the cosmetic tube should be convenient to use, the structure need not be too complex, as long as it is beautiful and generous.

tube is imitated natural beauty cosmetics, the cosmetic tube structure design into bloom in the early morning glory, cosmetics tubes with matte texture of paper material, have another tube cosmetics, and in the decoration on a leaf, the overall design reflects the pursuit of natural beauty, Japanese cosmetics tubes for delicate and exquisite; Cosmetics tube manufacturers ground-breaking use of translucent cosmetics tube paper, fold out four corners of the three-dimensional cosmetic tube box, the light source directly irradiates on translucent cosmetics tube paper presents different forms, fully convey the light tube paper of cosmetics and spirit sense.