How to design cosmetic packaging
The design of cosmetic packaging should conform to its high-end temperament, and it should be more appealing in product packaging. This requires a certain change in appearance, and at the same time, it should be more contagious in appearance. Next, let’s take a look at how to design cosmetic packaging to be well received by everyone.
How to design cosmetic packaging
1. Avoid dazzling
In cosmetic packaging, many people have many dazzling designs in pursuit of beauty, but these should be avoided in time, and the highlight of the product should be in its content. The dazzling outer packaging design will also cause disgust to consumers.
2. Meet the age
Different makeup products are aimed at different people and all ages. Therefore, the appearance of the product packaging must be in line with the age level of use. Only in this way can it bring better attention and praise.
How to design cosmetic packaging
3. Objective description
Exaggerated design and description of the outer packaging will have a bad effect, especially now that many consumers, their selection angle is very tricky. This requires an objective description of the product, not against the facts.
The packaging design is not static. It needs to be adjusted and changed in many ways to design an inner packaging with a consumer's point of view. This is where the skill lies.
High-end cosmetic packaging design method
The main consumer group of cosmetics is women, so when designing cosmetics packaging, women’s consumer psychology must also be taken into consideration. Women of different classes and cultural levels usually consume different cosmetics. For high-end cosmetics packaging, it must mainly reflect the sense of exquisiteness. How should it be designed?
High-end cosmetic packaging design
First of all, the functionality of cosmetics is of the greatest concern to women, so when designing high-end cosmetic packaging, the efficacy of cosmetics should not be neglected, but the main functions should be expressed concisely and clearly in key positions.
For high-end women, they are definitely pursuing fashion, so when choosing cosmetics, they tend to prefer those fashionable products. In order to cater to women’s psychology, the outer packaging must be fashionable enough.
3. Theme culture
There is still a trend for women to use cosmetics, that is, if some of the culture conveyed by a certain cosmetic packaging can be accepted, it will be recognized. When designing cosmetics packaging, cultural characteristics should also be highlighted.
Cosmetic tube field, where is the foothold in the future?
Nowadays, in order to meet the changing needs of consumers, whether it is basic skin care brands or efficacy brands, when most of them launch new series of products, they will launch matching products with instruments, aiming to realize the effective incorporation of brands through high-tech instruments.
How do small and medium-sized enterprises develop product of cosmetics.
1. Don’t make too many products. There are more and more small and medium-sized cosmetic manufacturers. Their products almost cover all kinds of cosmetics. You can see that there are many products, but in fact, they have many disadvantages. The first one is that the sales volume is not necessarily high. The 80/20 law states that 80% of the benefits of any entity come from 20% of the products, that is, 80% of the products can only contribute 20% of the benefits, which is not economic. The second one is that too many product lines are relatively backward in management, and their own strength is insufficient, enterprises can’t grasp the dynamics of consumers' hearts, so there are a lot of products which are not need by consumers. Third, most companies focus on speculation and bargain hunting. Too many product lines limit the development of an enterprise. It is difficult for consumers to form an understanding of the enterprise without a major product. And it is impossible to find the market position without the c
What standard should cosmetic tube have in respect of oxygen resistance
Cosmetic tube as a container of cosmetics, do not react with the products is the most important function of tube, cosmetic ingredients are easy to cause the reproduction and growth of bacteria, in addition to its own factors, there is a part of the influencing factors because of the impact of oxygen and water; It can be seen that, the most important factor of cosmetic deterioration is oxygen, all cosmetic tube needs to have very good oxygen resistance and gas resistance (prevent the fragrance molecules in the cosmetics and the effective molecules of cosmetics overflow).
Types and characteristics of cosmetic tube
Tubes are divided into single-layer, double-layer and five-layer tubes, which are different in anti-pressure, anti-penetration and hand feeling. For example, five-layer tube is divided into outer layer, inner layer and two bonding layer, and another barrier layer.
The importance of cosmetic packaging
Cosmetics are necessaries of our life, but its mission to beautiful life makes it a opportunities which contains huge business. The consumer market should not be ignored, as the competition of cosmetics market is more and more fierce, each tube cosmetics businesses is aim for expanding their product sales, which have struggled to the cosmetics packaging and publicity.
2018 Shanghai big Hongqiao fair, Guangzhou LISSON Plastic Co., Ltd. and you will be there
2018 the fair will again be strong in the Shanghai National Convention and Exhibition Center on 5.19-21 day, and Guangzhou LISSON Plastic Co., Ltd. will come to the same time. We will meet the exhibition with such products as non vibratory eye cream import instrument, double roller unique design hose and so on, and then lift the storm event of the whole industry chain!
About D19 Vibration eye cream tube
Innovative and practical packaging materials not only greatly improve the manufacturing technology, but also have more advantages in practicality than traditional packaging materials. This is a high-tech eye cream hose, bringing the eye cream package into a brand new era.
Development of cosmetics to promote the development of tube packaging
With the rapid development of composite technology of plastics and different materials, composite tube gradually enters a variety of different packaging fields, such as high quality cosmetics, with its excellent water resistance, oxygen resistance and other properties and good convenience. This is changing the traditional concept of plastic composite tube packaging only for simple packaging of low-grade products.
What are the customers' concerns about cosmetic packaging enterprises
In the choice of cosmetics package enterprises, first of all to see whether the qualification of the enterprise is in line with the requirements of the national cosmetic package production. If the enterprise's qualification is blurred, it shows that the enterprise does not meet the national production requirements and the quality of the product can not be guaranteed. So when choosing cosmetic packaging enterprises, we must check the production qualification of enterprises.
What is the two in one tube and how to fill it in the rear? And the application of the product in skin care
Unlike a single branch tube, the most intuitive tube is a tube in the tube, which looks like a single branch, but can fill two kinds of material at the same time, at the same time extruding. When the material is not used, the material body is separated, and when used, mingling and merging.