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How to use gradients in your squeeze tube packaging


The importance of marketing cannot be underestimated. Without good marketing, many companies will never succeed in today's competitive business world. In the world of retail cosmetic marketing, your brand’s squeeze tube packaging is one of your most valuable selling points. The customer will be able to spot it from a mile away, and the design on your squeeze tube will influence his or her decision whether or not to buy whatever product is inside that package. To ensure that your squeeze tube packaging is effective, gradients are the biggest asset that you can utilize. But how can you incorporate gradients effectively in your squeeze tube packaging? This is what we have explained in this article.

What not to do with gradients!


If you continuously change the gradients of your cosmetic squeeze tubes wholesale, you'll no longer represent that familiarity consumers seek and may have even been the reason a customer decided to "try you out" to begin with. You also run the risk of looking like you're trying to be something you're not, or worse, that you don't know who you are with inconsistent squeeze tube packaging.

This is why big brands like Coca-Cola and Pepsi stick to consistent looks and gradients over time, even though it may not always be the most exciting or trend-setting. It's important to remember that a brand is much more than just a logo or a gradient scheme, it's the sum total of all the impressions and associations that customers have with your product.

Changing any of those things too frequently can confuse customers and make it difficult for them to form an opinion or develop a preference for your product. So before you go changing up your gradients on your cosmetic squeeze tubes wholesale, ask yourself if it's really worth the risk.

Consistency is also important when it comes to building trust with your customers and having them identify with your company. When you change things too much, too often, people can’t rely on you to meet their needs. This lack of consistency creates an additional layer of complexity that is the biggest turn off in any squeeze tube packaging.


Nobody wants to take product home with cheap-looking squeeze tube. Luxurious looking product gives off a sense of superiority. Consumer may feel that they are getting more value for their money. In some cases, the consumer may feel that they are getting a better quality product.

While the product itself may be identical to its competitors, the consumer is more likely to purchase the luxury version of it. If a brand wish to maintain long-term sales, it would be wise to incorporate some aspects of luxuriousness in their cosmetic squeeze tubes wholesale.

    How to incorporate visual fluidity in your cosmetic squeeze tubes wholesale!

    It’s easy to create visual fluidity and movement through a unique combination of substrates and finishes. One of the best ways to do this is with gradients. Using two or more colors that blend into each other can help to create an organic, flowing look. This effect can be enhanced by adding inks and varnishes that shimmer.

    By using creative gradients and unique shapes on your squeeze tube, you can catch the consumer's eye and make them more likely to choose your product over the competition. You can also use color and images to create a unique and memorable experience for the customer.

    This effect is going to make your cosmetic squeeze tubes wholesale stand out in a way that no other product can. The gradients in the squeeze tube packaging are going to create a futuristic and fluid-like feel, which will transform it into a premium product. 

    3 techniques to use gradients in cosmetic squeeze tube packaging?

    Folding Cartons

    Adding gradient color from, say, a pale blue to a darker blue, or a light amber to a hot pink can maintain brand identity, while bringing new and even more attention to your product. You can also use gradient color to create an interesting and eye-catching visual effect.

    We are committed to providing high-quality cosmetic squeeze tube packaging that exceed the expectations of your consumers. We take an innovative approach to product development and work to create high impact products that will stand out at the store shelves. Our goal is to provide our customers with products that they will love and be satisfied with. So if you want to get the most out of your squeeze tube using gradients, we can be of service to you.

    Cold Foil

    Today, new printing technologies and adhesives have made it far easier to work with cold foil. These innovations have created a vibrancy that makes cold-foiling stand out against the competitor’s cosmetic squeeze tube packaging. It’s also a great way to add an extra touch of luxury to your product.

    One of the benefits of cold foil is that it allows for gradients to be portrayed with ease. This is because the adhesive is applied to the substrate first, and then the foil carrier film is pressed onto it. By doing this, it ensures that there is a clear differentiation between the different colors.


    This technique allows you to keep the same saturation at the center of the image, while reducing the image’s brightness or gradually changing the color, moving off the central portion of the image to the periphery, with a gradual shading.

    The resulting image is exceptionally vivid and bright, both at the center of the frame and in its peripheral portions. Moreover, you can get rid of chromatic aberration and vignetting without having to resort to Photoshop's filters or other costly and time-consuming techniques. 


    We get it! You most probably are confused right now. We mean the concept of gradients is not an easy one to grasp. You will have to spend hours and hours in order to fully understand the concept and application of gradients. But you also have another way. Instead of approaching gradients head on, how about you take advantage of our extensive experience and let us guide you through! If this sounds good, leave us a message and let’s dive straight into it.

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