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Foreign cosmetic market share drop, port and other national brands
by：Lisson
2020-11-27
Foreign cosmetic market share drop, rise, port and other national brands.
Local time in New York, began in the United States, China's national enterprises, 'mobile Internet +' leading enterprises think port group together with its product d that multiple repair mask promos, plant water tender and beautiful village sunscreen preferential box posters made landfall New York's times square nasdaq advertising screen.
The move is interpreted by many national brand gradually outbreak, vane toward internationalization.
The port group official said, 'big black cattle' 15 endorses the plant is prevented bask in the village.
According to the National Bureau of Statistics on published data, China's total retail sales of cosmetics in the years to hundred million, a year-on-year growth.
%。
In recent five years, from the foreign public makeup brand in the domestic market share fell to nearly % %.
National brand black beauty and rooted in the village is known as 'the crossroads of the world', the New York times square ads is a clever and promotion strategies, it is the first ethnic makeup brand in the international market, the meaning of a watershed.
Move more caused the extensive concern of the same industry and consumers at home and abroad, will bring unexpected purchasing power for the enterprise brand.
Editor: huang rui
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