Wholesale cosmetics tube industry demand higher and higher

With the rapid development of modern cosmetics and the continuous improvement of people's living standards, the demand for cosmetic tube will be increasing, and the quality of cosmetic packaging also put forward higher requirements. Short version live increase, improve the processing quality, reduce the production cost is also cosmetics packaging tube manufacturers facing the market pressure and the difficult problem, which requires applications in cosmetics packaging tube production process of new technology, tube cosmetics manufacturers to continuously improve equipment automation degree, lower equipment adjustment time and live parts of the preparation time. Only constantly adapt to the new changes in the market, to meet the requirements of different users, in order to improve the competitiveness of cosmetic tube manufacturers.

Whether a commodity has good sales performance must be tested by the market. In the whole marketing process, the cosmetic tube plays an extremely important role, it uses its own image language to communicate with consumers, to affect the first mood of consumers, when consumers see it at the first sight of its cosmetic tube products have interest. It can promote success as well as failure, and a soft cosmetic tube can be swept away by consumers. tube as wholesale cosmetics industry continuous development and improvement of market economy, the consumers have become more mature and rational, the market gradually show the characteristics of "buyer's market", which not only increased the difficulty of product marketing, at the same time also make cosmetics tube design encountered unprecedented challenges, drives product cosmetics tubes grasp the public's consumption psychology, Toward more scientific, higher level direction development.

Wholesale cosmetic tube has become the main marketing behavior in the actual commercial activities, which inevitably has a close relationship with the psychological activities of consumers. As a cosmetic tube designer, if you do not understand consumer psychology, you will fall into blindness. How to attract the attention of consumers, and how to further stimulate their interest, induce them to take the final purchase behavior, which must involve the knowledge of consumer psychology. Therefore, the study of consumer psychology and change is an important part of cosmetic tube design. Only by mastering and rationally applying the law of consumer psychology can cosmetic tube manufacturers effectively improve the design quality, increase the added value of products and improve the sales efficiency.

Consumer psychology research shows that consumers have complex psychological activities before and after purchasing goods, and the differences in age, gender, occupation, nationality, education level, social environment and many other aspects divide many different consumer groups and their different consumer psychological characteristics.

According to the cosmetic tube supplier social investigation office (SSIC) in recent years for the people's consumer psychology survey results, generally can be summarized as the following psychological characteristics:

1. Realistic psychology

Most of the consumers in the process of consumption is the main psychological characteristics of realistic psychology, think that the actual utility of goods is the most important, they hope that goods are convenient to use, inexpensive and good, and do not deliberately pursue beautiful appearance and novel style. The consumer groups with realistic psychology are mainly mature consumers, wage earners, housewives, and elderly consumer groups.

2. Beauty psychology

The consumer that has certain bearing ability on economy is generally existing beg beautiful psychology, the modelling that pays attention to commodity oneself and external cosmetic tube, the artistic value that pays attention to commodity quite. The consumer group with the psychology of seeking beauty is mainly young people and the intellectual class, and the proportion of women in this group is as high as 75.3%. In terms of product category, cosmetic cosmetic tube should pay more attention to the performance of aesthetic value psychology.

3. Seeking for difference

The consumer groups with different psychology are mainly young people under the age of 35. This kind of consumer group thinks that the style of the tube of goods and cosmetics is very important, pay attention to novel, unique, personality, that is, cosmetics tube manufacturers require cosmetics tube modeling, color, graphics and other aspects more fashionable, more avant-garde, and for the use value of goods and prices are not very concerned about. In this consumer group, the juvenile children occupy a considerable proportion, for them sometimes the product of cosmetics tube is more important than the product itself. In view of this group of consumer groups that can not be ignored, the design of cosmetic tube should highlight the characteristics of "novelty", in order to meet their psychological needs.

4. Conformity

Consumers with conformity psychology are willing to cater to the fashion trend or imitate the style of celebrities, and the age range of this kind of consumer group is larger, because various media promote fashion and celebrities vigorously to promote the formation of this psychological behavior. Therefore, cosmetic tube design should grasp the popular trend, or cosmetic tube manufacturers directly launched by consumers like the product image spokesman, improve the trust of goods.

5, the psychology of fame

No matter what kind of consumer groups have certain fame seeking psychology, attach importance to the brand of goods, and have a sense of trust and loyalty to well-known brands. In the case of economic conditions allow, even in spite of the high price of the commodity and determined to subscribe. Therefore, cosmetics tube design to establish a good brand image is the key to the success of product sales.

In a word, consumer psychology is complex, rarely maintain a long-term orientation, in most cases it is possible to integrate two or more psychological requirements. The pursuit of psychological diversity promotes the product cosmetic tube to present the same diversified design style.

Cosmetic tube design in recent years the development momentum is good, but how to further develop to adapt to the rapidly changing market demand is the primary problem of the current cosmetic tube design industry development, cosmetic tube manufacturers in the end how to grasp the future cosmetic tube design development trend? Here are the following points:

Sustainability of cosmetic tube:

The 21st century is the century of environmental protection, people have been committed to the study of new cosmetic tube materials and environmental cosmetic tube design methods to reduce the environmental problems of cosmetic tube solid waste. Innovations in cosmetic tube materials include: paper pulp molded sustainable cosmetic tube materials for heat insulation, shock resistance, impact resistance and perishable; In the design, we strive to reduce the late material that is not easy to decompose for cosmetics tube, and try to use light weight, small volume, easy to crush or flatten, easy to separate materials.

security

A cosmetics development of pharmaceuticals, cosmetics tubes, tube company the tangent cosmetics on the cosmetics tubes tube mould open, open the cosmetics packaging needs certain strength, the open means for adults is easy, but there is a great difficulty for children, thus effectively avoid the mistake by children, eating. Because this kind of cosmetic tube once opened, it is difficult to restore, so it plays a role in anti-theft to a certain extent, really achieve a set of protection and anti-theft in one.

personalized

Personalized cosmetic tube design is a kind of widely involved and influential design method, whether it is the image of cosmetic tube manufacturer, product itself or social effect have great relevance and influence. Cosmetic tube image shaping and performance to natural and lively humanized, organic modeling development, endowing cosmetic tube personality quality, unique style to attract consumers. In the design of cosmetic tube, it is necessary to systematize and analyze the actual situation from different angles and positions, so as to establish and clarify various factors that should be considered.

Anti-counterfeiting labeling

With the rapid development of modern science and technology, the general anti-counterfeiting technology of cosmetic tube has no effect on counterfeiters. Strengthening the visual effect of cosmetic tube design and strengthening the printing industry technology of cosmetic tube has become a powerful weapon in the anti-counterfeiting action. The innovative method of cosmetic tube design and the strong combination of high-tech achievements of printing industry technology, the pursuit of excellent originality and unique visual effect is another direction of sustainable development of cosmetic tube industry in the future.

(1)The colour that fold design grasps

Cosmetic tube design color skills should be paid attention to from the following points: one is the relationship between color and cosmetic tube; The second is the contrast between color and color itself. These two points are the key to the use of color.

Take care of cosmetic tube color

So, as the color and cosmetic tube content of the care of the relationship from where to talk? Mainly through the external cosmetic tube color can reveal or reflect the inner cosmetic tube items. Make people a look at the outer cosmetic tube can basically perceive or associate with the internal cosmetic tube for what. For this problem, the author has repeatedly mentioned in the past article, but if we can go into the store to congratulate on the goods, many goods do not reflect this kind of care relationship. So that consumers can not from the outside to the inside to think of what cosmetics tube items. Of course, the sales of products can not play a positive role in promotion. Normal external cosmetic tube color should be varying degrees of grasp so the same feature;

From the industry progress, cosmetics cosmetics tube normal color of the main colors of light yellow, pink to express so give people a warm and close feeling. , of course, including tea, with green, children's cosmetics use rose a lot, daily-use cosmetics class and more normal coloring the mass-tone attune to rose, with the, light green, shallow blue, dark brown, spinach, warm and elegant to highlight the twitters, skin care products and more classes to dark green, dark blue, brown or grey multiple, in order to highlight composed the aesthetic feeling of elegance.

From the performance characteristics, single for cosmetics, cake class multi-purpose snacks, golden yellow color gives a person with aroma assail the impression, although some cosmetic tube from the main colors look like above said products with similar properties of color, but look carefully if the tube cosmetics design is from the expert, so, In the picture of its outer cosmetic tube there must be the symbolic color block, color point, color line or the concentration of the color highlighted. This should be the crowning achievement of everyone. Some cosmetic tubes and some cosmetic tubes, and even some cosmetic tubes can find many examples of this.

(2) Comparison

Say again, the contrast relation of colour and colour. This is a lot of goods cosmetics tube in the most easy performance but very difficult to grasp things. In the design from the master, the cosmetic tube wound effect is high snow, otherwise, is inferior. In the cosmetics tube supplier calligraphy and painting is often popular in such a word, called airtight, sparse can run horses. In fact, it's a kind of contrast. In the design of cosmetic tube, this contrast is very obvious and very common. Alleged these contrast, have the contrast of the following respect commonly: namely the weight contrast that the depth contrast that colour uses, colour uses, colour uses the dot faces the contrast contrast that compares, the elegant and common contrast that colour uses, colour uses etc.

(1) the use of color contrast.

This is the most frequent and widely used color in the current design of cosmetic tube. It is very common in many graphic designs. The so-called contrast of depth and light should mean that the two colors of depth and light in the design appear cleverly on a picture at the same time, and produce a relatively coordinated visual Angle effect. What use normally is like the light color paving of large area, and brunet composition of a picture is used on its, for instance the paving of light yellow color, try composition of a picture with coffee color, or the design line that uses light yellow or white in the color piece of coffee color; Also such as with light green paving; Dark green composition; Pink bedding; A bright red composition; A light gray floor; Black composition and so on. These are all shades of color contrast, and in this form in the design of cosmetic tubes we can use some cosmetic tubes. This cosmetic tube form is also common in Japan, South Korea and Taiwan. It shows the visual effect is lively, simple, gentle, simple and elegant.

(2) the use of the weight of color contrast (or depth contrast) this in the use of cosmetics tube color, is also one of the important reproduction techniques. This kind of weight is contrast, often it is to foil the thematic design that gives dignified and deep on the background color of light simple but elegant, or in dignified and deep thematic design (be heavy with color piece design more). Show the theme and name of the cosmetics tube, as well as trademarks or advertising slogans. Conversely, also useful large area of dignified deep pigment paving. Another light simple but elegant tonal or focus a bit of a color block or overall decoration of some grain case. In this light and heavy contrast, the general pigment has coordination color contrast and cold and warm color contrast, coordination color contrast technique is often light green to dark green; Light * to dark coffee; Pink waits to bright red, and the contrast of cool warm color is black and white more, red and blue wait.

(3) the point face ratio (or size contrast) of color is used. This contrast is mainly in the design process of a cosmetic tube screen, using pigment from a central or centralized point to the overall picture, that is, the contrast between a small range and a large range of pictures. In daily life, especially in the washing cosmetics, we can see a product cosmetics on the tube, the entire area clean anything, there are concentrated among then a very obvious heavy color of the small squares (or elliptic or small circular) and then from the small squares cosmetics tube is reflected on the images of the theme of the content of the brand and name, This is not only the combination of point and surface, but also the contrast between big and small, and occasionally there is a contrast from point to and gradually transition.

(4) the use of simple contrast color. Cosmetic tube manufacturer can see unified "100"

(5) the elegant contrast of color use is mainly to highlight the vulgar words and contrast its elegance. And this vulgar way of expression, is to use the color "dirty" chaos and disorder (actually unique, some western oil paintings are very about this expression -- that is, modern abstract art). This kind of composition either symbolically reveals the theme, or serves for the theme "setting lotus".

Make it a little red among flowers. As in a picture of a cosmetic tube without any intention to look random will be a mess of colors in a pile or thrown on top. Then quietly side or in which clever spots shine out the theme of the pattern. It's a very interesting thing. Except for the cosmetic tube.

(6) contrast contrast of color use. This contrast contrast is essentially the contrast effect formed by a variety of pigments themselves. This contrast effect is usually expressed in the way: the contrast between light and dark (or Yin and Yang contrast), as the cosmetics tube supplier of easy light figure; Contrast, as between red and blue; Contrast of movement and movement, such as quietly elegant calm background and lively jumble of pattern text contrast; contrast of weight, such as deep pigment and light pigment contrast and so on.