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How to design your custom cosmetic tubes


We've all seen those beautifully designed, colorful cosmetic tubes for packaging lipstick and eye shadows. The ones with the huge brand name plastered on the front in bold, beautiful letters. But have you ever wondered how these companies come up with their custom cosmetic tubes design? It's not as easy as it looks! 

If you're struggling to find the perfect way to display your gorgeous product line without breaking the bank, look no further than our blog post on designing your own custom cosmetics tubes from cosmetic tube manufacturers! We'll talk about what should go into your cosmetic tube design process and how to make sure you get everything right before sending out your order! 

Stock vs custom cosmetic tubes: which is the best?

There are two different types of packaging: custom and stock. Custom cosmetic tube packaging is when you design the cosmetic container yourself. You can put your company logo on it and make it look like anything you want. Stock packaging is when someone else makes the container for you, but they have a lot of different makeup containers to choose from so you can pick one that looks nice!

Custom cosmetic tube packaging from cosmetic tube supplier is a great way to get your product out there and stand out from the rest. It gives you control over everything that appears on your cosmetic container, which can help to increase sales.

Stock cosmetic packaging is a cheaper option when it comes to buying containers for your products. There are many different stock cosmetic tube containers available but we only recommend going with it if you are on a very tight budget. The benefits of custom cosmetic tube packaging aren’t something you should easily give up.Stock vs custom cosmetic tubes: which is the best?

Step 1: Define your customer persona:

It is important to know who you are designing for. What type of people would want your products the most? When you know who they are, it will be easy to figure out what will grab their attention.

Whatever demographic that you are trying to reach, there's always a way for you to make them loyal to your brand. Whether by changing the color scheme on an existing cosmetic tube design or coming up with entirely new designs for your products, there are plenty of ways to set yourself apart from the competition.

Step 2: Setting a mood for your brand:

Once you have understood who is going to buy your product, you will have to figure out a way to have your cosmetic tube speak to them.  When you design your custom cosmetic tubes, you will need to set a mood for your branding through your custom cosmetic tubes. Keep in mind, consumers don’t buy the product, they buy the feeling that comes with it. 

For example, if you are designing for a cosmetics store that sells natural cosmetics, ask your cosmetic tube packaging suppliers to use nature pictures on your tube packaging. If you are doing a pop-art style like Urban Decay cosmetics, then maybe some pop-art colors would look nice or designs like flowers or hearts. You will also want to make sure custom cosmetic tubes match with your brand's personality and have an eye-catching color so people are forced to notice it!

Step 3: Contacting cosmetic tube packaging suppliers

You can design custom cosmetic tubes yourself. But if you are not a cosmetic packaging designer, it is best not to design your cosmetics tube packaging alone because this will be an important part of your business. You want to make sure that the cosmetic tube design is perfect so people will buy it! It is in your best interest to leave it up to the pros. 

Most of the cosmetic tube packaging suppliers like us already have some designers on board, with rich experience in cosmetic tube design. All you have to do is explain the mood of your brand and your target customers! The cosmetic container designers will come back to you with several options to choose from. In this way, you can have a perfect cosmetic tube design without any additional cost.

The image of your brand is solely dependent on your cosmetic tube appearance. Custom cosmetic tubes from cosmetic tube manufacturers have the potential to make or break your brand. You don’t need to be a pro designer to create impactful custom cosmetic tubes. Designing your custom cosmetic tubes could be filled with hassle. So if you are feeling lost or confused, feel free to contact us. With our years of experience as cosmetic tube packaging suppliers, we will help you make an informed decision. 

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